This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.
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The Podcast Industry's Dual Shift: Where Listeners Go and How Advertisers Reach Them
In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights.
The listener will learn strategies for becoming a successful podcast manager, showcasing value, building credibility, landing clients, and utilizing Podworks.io (http://podworks.io) as a platform.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at podwires.substack.com/subscribe (https://podwires.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)
4 Jul 2026
Stop Choosing Sides: Why Audio vs. Video Was Never the Real Question
In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights.
The listener will learn strategies for becoming a successful podcast manager, showcasing value, building credibility, landing clients, and utilizing Podworks.io (http://podworks.io) as a platform.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at podwires.substack.com/subscribe (https://podwires.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)
16 Jul 2024
Crafting Compelling Content Strategies for Podcast Success
In this episode of "That Podcast Has Changed," host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares his journey from losing his dream job in audio post-production to starting his own successful podcast agency.
They discuss the importance of understanding brand identity, target audience, and marketing goals when creating a podcast, as well as the metrics to track the impact of a podcast on clients.
Harry also shares insights on developing a compelling content strategy and the significance of differentiation in the podcasting industry.
Additionally, Harry talks about the Brand Podcast Virtual Summit he created to educate marketers on podcasting and offers valuable advice for aspiring podcast managers and producers. For more podcasting insights and to connect with Harry, visit his LinkedIn profile at Harry Morton and check out the upcoming Brand Podcast Summit at brandpodcastsummit.com. Don't miss out on the opportunity to learn from industry experts and elevate your podcasting game!
Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at www.joinpodwires.com/subscribe (https://www.joinpodwires.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)
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