Meet Sterling and Harrison Kothman, brothers and owners of Big Country Equipment in San Angelo, Texas. Their podcast is a delightful mix of heavy equipment education, funny fails, and heartwarming client experiences. Join them as they share personal tales, invite guest hosts, and explore the world of machinery with laughter and insight. Discover the heart and steel behind Big Country Equipment in each engaging episode.
Jared Whitworth on Ranching, Land, Legacy & the Future of Agriculture
Jared Whitworth of Mason, Texas joins That’s Hard On The Paint for a wide-ranging conversation about ranching, land stewardship, family legacy, cattle, changing technology, the next generation of agriculture, and the realities of building a life around the land.
From growing up wanting to be his dad and granddad’s sidekick to navigating changing markets, brush management, new technology, and the future of ranching, Jared shares the lessons that have kept his family operation moving forward.
Topics include:
Growing up in a multi-generation ranching family
How ranching and land use are changing in Texas
New World screwworm concerns and reporting
Brush management, mesquite, water, and land stewardship
Technology, AI, education, and hands-on experience
Ranching lessons that apply to business and life
Family, work ethic, community, and the next generation
9 Jul 2026
That’s Hard on the Paint - Episode 16: David Nicoll of SANY America LIVE at ConExpo 2026
LIVE from ConExpo 2026 in Las Vegas, Harrison sits down with David Nicoll of SANY America to discuss the future of heavy equipment, the rapid growth of SANY in North America, customer support, dealer relationships, Texas infrastructure, leadership, and what it takes to build trust in today's construction industry.
Topics include:
• Why Texas is the largest construction equipment market in North America
• The growth of SANY America
• Customer service, parts, and uptime
• Building dealer relationships
• Disaster response and community support
• Leadership lessons for entrepreneurs
• The future of construction and infrastructure
Recorded LIVE from the SANY booth during ConExpo 2026.
Presented by Big Country Equipment in San Angelo, Texas.
For equipment sales, rentals, service, and support:
Big Country Equipment
San Angelo, Texas
Listen On Apple Podcasts:
https://podcasts.apple.com/us/podcast/thats-hard-on-the-paint/id1729437414
Listen On Spotify:
https://open.spotify.com/show/6kJDPyFBGtRjxemSnPuFth?si=8b172366531a476c
Watch On YouTube:
https://www.youtube.com/@BigCountryEquipment-yu8ri
#ThatsHardOnThePaint #SANY #SANYAmerica #ConExpo2026 #HeavyEquipment#ConstructionIndustry #BigCountryEquipment #TexasConstruction #BlueCollar #Excavators#EquipmentLife #Infrastructure #DavidNicoll
24 Jun 2026
That's Hard on the Paint - Episode 16: David Harris of SANY America LIVE at ConExpo2026
LIVE from ConExpo2026 in Las Vegas, Harrison sits down with David Harris of SANYAmerica to discuss the future of heavy equipment, the rapid growth of SANY in North America,customer support, dealer relationships, Texas infrastructure, leadership, and what it takes to buildtrust in today's construction industry.
Topics include:
• Why Texas is the largest construction equipment market in North America
• The growth of SANY America
• Customer service, parts, and uptime
• Building dealer relationships• Disaster response andcommunity support
• Leadership lessons for entrepreneurs
• The future of construction and infrastructureRecorded LIVE from the SANY booth during ConExpo 2026.Presented by Big Country Equipment in San Angelo, Texas.
For equipment sales, rentals, service,and support:
Big Country Equipment
San Angelo, Texas
Listen On Apple Podcasts: https://podcasts.apple.com/us/podcast/thats-hard-on-the-paint/id1729437414Listen
OnSpotify: https://open.spotify.com/show/6kJDPyFBGtRjxemSnPuFth?si=8b172366531a476c
Watch On YouTube: https://www.youtube.com/@BigCountryEquipment-yu8ri
#ThatsHardOnThePaint #SANY #SANYAmerica #ConExpo2026 #HeavyEquipment#ConstructionIndustry #BigCountryEquipment #TexasConstruction #BlueCollar #Excavators#EquipmentLife #Infrastructure
12 May 2025
That’s Hard on the Paint - Episode 15: Ranch and Rodeo with Sam Powers
Sterling and Harrison sit down with professional steer wrestler and lifelong cowboy Sam Powers from Sonora, Texas. Sam shares his journey growing up ranching and rodeoing, the lessons passed down through generations, and what it's like competing in events like the San Angelo Rodeo.
They talk about the highs and lows of the rodeo road, balancing ranch life with competition, the rising costs of horses and land, and why keeping the Western way of life alive is more important now than ever. Sam also offers real advice for young cowboys, the power of strong family roots, and how grit, hard work, and good people shape success.
11 Apr 2025
That’s Hard on the Paint Episode 14: Zach Drennan and Jack Graves.
In this episode, we're joined by two West Texas entrepreneurs with grit, heart, and a whole lot of stories—Zach Drennen of a mobile oilfield accommodations company, and Jack Graves of Jay Bar Meats. From launching businesses out of San Angelo and carving out success in competitive industries to investing time and money into youth ag programs, Zach and Jack share how they’ve turned hard work into high impact.
This episode is packed with business insights, heartwarming stories, and West Texas wisdom on what it means to build something that lasts—whether it’s a company, a friendship, or a community legacy.
Learn more about the San Angelo Stock Show Syndicate at https://www.sasss.org
10 Mar 2025
That’s Hard on the Paint: Episode 13, Real Estate and Entrepreneurship with Sterling Fryar
In this episode, Sterling and Harrison sit down with commercial farm and ranch appraiser, broker, and property tax consultant, Sterling Fryar. From growing up in agriculture to navigating the real estate market, Sterling shares his journey, biggest wins, and hard-earned lessons in the industry.
The guys dive into: The reality of buying, selling, and investing in real estate, How economic shifts and interest rates impact the market, The importance of education, competition, and resilience in business, and Why spending time “in the barrel” is key to long-term success.
Whether you’re an entrepreneur, a real estate enthusiast, or just enjoy a good conversation about business and life, this episode is packed with insight, humor, and practical advice.
1 Feb 2025
That’s Hard on the Paint Episode 12: The Weishuhn Brothers
In this episode, we’re joined by Jake, Marty, and Zach Weishuhn—agricultural entrepreneurs and show pig breeders from San Angelo, Texas. Together, we dive into a little bit of everything: the ins and outs of ranchland machinery, the challenges of raising show pigs, the rollercoaster of being a business owner, and even some unforgettable tales of good ol’ fist fights.
Sterling and Harrison also offer introspective advice about Big Country Equipment, sharing nuggets of wisdom mixed with plenty of laughs.
7 Jan 2025
That’s Hard on the Paint Episode 11: Jam Session with Gunnar Latham
In this special episode of That's Hard on the Paint, Sterling and Harrison are joined by their longtime friend and talented musician, Gunnar Latham! Gunnar takes us on a journey through his musical life, sharing stories about his biggest influences, how he got his start, and the passion that drives his artistry. But it doesn’t stop there—Gunnar brings out his guitar for a few exclusive, never-before-released performances that you won’t want to miss!
1 Dec 2024
That's Hard on the Paint: Episode 10, Equipment Specialist Camden Morrison
Sterling and Harrison discuss the equipment industry, current politics, and lessons learned with Camden Morrison, Equipment Sales Specialist at Big Country Equipment.
1 Nov 2024
Episode 9: Life, Liberty, and the Pursuit of Concrete with Howdy Johnston
In this episode of That's Hard on the Paint, hosts Sterling and Harrison welcome Howdy Johnston, owner of Liberty Concrete in San Angelo, Texas. Howdy shares insights from his journey in the military, the transition to starting his own business, and the impact his service has had on building a brand rooted in resilience and integrity. Tune in for an inspiring conversation on leadership, grit, and how Howdy shaped a successful business. Learn more about Liberty Concrete at libertyconcreteandconstruction.com (http://www.libertyconcreteandconstruction.com/).
1 Oct 2024
That's Hard on the Paint: Episode 8 - Comedian and Horse Hauler Carlos Lopez
In this episode, Sterling and Harrison sit down with the multi-talented Carlos Lopez—a comedian and horse hauler who's seen both the comedy stage and countless miles of open road. Carlos dives into his experience on the hit comedy show Kill Tony, sharing what it’s like to perform under pressure and how his stand-up journey has evolved. He also unpacks the wild stories and unique encounters he’s had while hauling horses across the country, blending humor with insight into the life of a modern cowboy. Tune in for hilarious anecdotes, discussions on the cowboy lifestyle, and how Carlos balances comedy and trucking. It's an episode packed with laughs, life on the road, and unexpected adventures!
1 Sept 2024
That's Hard on the Paint: Episode 7, Double M Feed & Supply with Mathew Neff
Get ready for a no-holds-barred episode! Hosts Sterling and Harrison sit down with Matthew Neff, Owner and Operating Partner at Double M Feed & Supply, to dive into a wide range of topics from scams and equipment to unforgettable life moments. Plus, Sterling and Harrison reveal the jaw -dropping story of how they initiated a massive drug bust at grocery stores across Texas. This episode is packed with drama, humor, and hard-hitting truths. Don’t miss it, tune in now!
1 Aug 2024
That’s Hard on the Paint: Episode 6, The Future of New Holland Construction with Justin Calhoun
Join us as we dive deep into construction equipment innovation with Justin Calhoun, the Regional Sales Manager of New Holland Construction. In this episode, Justin discusses New Holland’s roots as a family-owned and operated business and how new generations of farmers are impacting the agriculture industry.
We discuss the company’s growth, their vision for the future, and what it takes to make a business not just profitable, but sustainable. We share insights into what we think customers really want: consistency and reliability in their equipment. Plus, we delve into the cutting-edge technologies New Holland has in the pipeline, as well as goals of the company expanding with marketing. Tune in for a well informed discussion, with some fun anecdotes sprinkled in!
1 Jun 2024
That’s Hard on the Paint: Episode 5, Financing Equipment and More with Stormy George & Amy Anderson
Join us and special guests, Stormy George and Amy Anderson of Capital Asset Resources, as we dive into the world of equipment financing and more. Stormy, a Texas Tech University alumna, brings her entrepreneurial spirit and expertise to service customers in the DFW and Lubbock areas. Amy, a graduate from West Texas A&M University, leverages her experience as a former Marketing Director in the automotive industry to drive business growth in the West Texas and Panhandle regions. Together, they share insights, strategies, and stories to help you navigate the complexities of financing your business needs. Tune in for expert advice and practical tips from two dynamic professionals dedicated to your success.
1 May 2024
That’s Hard on the Paint: Episode 4, Cybersecurity and How it will impact Global Agriculture Markets & Infrastructure with Barry Crum
Join us as
we interview Barry Crum in this intriguing episode of "That’s Hard on the
Paint" as he talks about online safety and his experiences growing up
during the Cold War. From the tense geopolitical climate to the evolving
digital landscape, Barry shares insights and anecdotes that shed light on the
intersection of history, technology, and security. Tune in as Barry navigates
the parallels between past and present threats, offering valuable perspectives
on safeguarding our digital future while reflecting on the lessons learned from
the shadows of the Cold War. If you're curious about cybersecurity's historical
roots and its implications for today's world, this episode is a must-listen.
1 Apr 2024
That's Hard on the Paint, Episode 3: Innovations in Agri - Construction Machinery with TJ Sexton & Chuck Holler
In this episode,
Sterling and Harrison sit down with their good friends Chuck Holler and TJ
Sexton, fellow entrepreneurs in their field. Together, they explore the
challenges, triumphs, and invaluable lessons learned on their entrepreneurial
journeys. From navigating the evolving landscape of agriculture and
construction equipment to fostering innovation and driving change, join us as
we uncover the inspiring stories and insights from Chuck and TJ.
www.salavranch.com/
1 Mar 2024
That’s Hard on the Paint: Episode 2, Exploring Beef Supply and More with Emma Coffman
In this episode of "That’s Hard
on the Paint,” we explore the exciting world of beef through the eyes of
our special guest, Emma Coffman. Emma takes us on a trip through her
experiences in high school stock shows and her insights into how beef gets from
the farm to our tables.
We start by learning about Emma's
adventures in high school, where she worked hard to raise and show cattle. She
tells us about the fun times, the challenges, and the important lessons she
learned along the way.
Then, Emma shares her knowledge about
how beef is produced and distributed. She explains the different steps involved
and talks about the importance of sustainability and innovation in the
industry.
Join us as we follow Emma's journey
and discover more about the fascinating world of beef, from the excitement of
stock shows to the complexities of supply chains.
6 Feb 2024
That's Hard on the Paint: Episode 1, Meet the Kothmann Brothers
We invite you to meet the dynamic duo behind the scenes of one of the most reputable New Holland heavy equipment dealerships. Join hosts Sterling and Harrison Kothmann, brothers by blood and business partners by choice, as they dive into their journey from childhood dreams to entrepreneurial success.
Tune in as Sterling and Harrison reminisce about their childhood adventures, the lessons learned from their parents, and the pivotal decision to become New Holland dealers. Whether you're a seasoned entrepreneur, a heavy equipment enthusiast, or simply drawn to captivating stories of resilience and ambition, this episode promises to inspire and enlighten.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
5 ratings
Spotify
5.0 / 5
18 ratings
Podcast Authority Score: 28 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
35
Social presence
0
YouTube
0
Engagement
51
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