That’s Horse Business

About That’s Horse Business

Welcome to ”That’s Horse Business,” the ultimate podcast for young aspiring professionals in the horse industry. Hosted by Kelsey Keathly and Jenna Seal, this show brings you behind-the-scenes insights from a wide range of equine professionals. Kelsey Keathly, a non-pro competitor on the APHA & AQHA circuits, is also a full-time equestrian creative and the owner of Norfleet Marketing & Photography. Jenna Seal is a seasoned horse industry professional, a multiple world champion, and a carded ASHA & NRCHA judge. Together, they dive deep into the diverse careers that make up the horse world. Each episode features 2-4 guests who share their journeys, expertise, and invaluable advice for anyone looking to make their mark in the horse industry. From trainers and veterinarians to breeders and show organizers, ”That’s Horse Business” showcases the passion and dedication behind every role. Join Kelsey and Jenna as they explore the many paths to success in the equine community, discuss relevant topics, and occasionally tackle hot-button issues. Whether you’re dreaming of a career with horses or simply want to learn more about the industry, this podcast is for you. Tune in every first and third Friday of the month for new episodes filled with inspiration, knowledge, and a shared love for the horse business. Engage with us on social media, ask questions, and become a part of our growing community. Discover your place in the horse industry with ”That’s Horse Business.”

Publisher

That’s Horse Business

Category

business

Language

en

Explicit

No

First episode

14 Jun 2024

Latest episode

19 Mar 2025

Latest episodes

11 episodes in the feed.

1. 

   19 Mar 2025

   Episode 11 | Inside the Spring Color Classic: How This Multi-Breed Show is Taking Off

   What does it take to grow a multi-breed horse show from the ground up? In this episode, we sit down with Clint Ramsey and Kimberly Stewart—the team behind the Spring Color Classic, a fast-growing event hosted by Oklahoma Pinto. Beyond show management, Clint and Kimberly are deeply involved in the horse industry. Clint is a ranch horse trainer, and together they own Cowboy Couture, a custom horse show clothing company. They share their journey balancing a thriving business, a training program, and running major horse shows. We dive into: The challenges and rewards of organizing a multi-breed horse show How they expanded the event from 80 stalls to nearly 300 The role of sponsorships and marketing in growing a show Why they’re making horse shows more fun and engaging How Cowboy Couture and their training program fit into it all If you’ve ever wondered what goes into running a major equine event or want to see the future of ranch horse competition, this episode is for you! Listen now on Spotify, Apple Podcasts, Amazon Music, or Thatshorsebusinesspod.com. Social Media Post Copy- Behind the Scenes of a Growing Horse Show! What started as a small event is now a thriving multi-breed horse show—but how did it all come together? In Episode 11 of That’s Horse Business, we chat with Clint Ramsey & Kimberly Stewart about the Spring Color Classic and what it takes to run a successful, fun, and fast-growing show while juggling their training business and custom show clothing brand, Cowboy Couture. In this episode, we cover: ✨ Expanding a multi-breed show from 80 stalls to nearly 300 ✨ The power of sponsorships & marketing in show growth ✨ Why fun elements like music and exhibitor parties keep people coming back ✨ Their journey as trainers, entrepreneurs, and show managers If you’re involved in show management, ranch horse competition, or just love a good behind-the-scenes story, this episode is a must-listen! 🎧 Listen now on Spotify, Apple Podcasts, Amazon Music, or Thatshorsebusinesspod.com. #ThatsHorseBusiness #HorseShowLife #EquestrianPodcast #ShowManagement #RanchHorse

2. 

   25 Feb 2025

   Episode 10 | Growing the Ranch Horse Industry: The Evolution of Tri County Stock Horse

   Tri County Stock Horse is more than just a show series—it’s a community. In this episode, we chat with Courtney Foust, Arianna Taylor, and Ben Arreguin about how Tri-Co came to life, what sets it apart, and how they’re growing opportunities for ranch horse competitors of all levels. We dive into: The mission behind Tri County Stock Horse and why it stands out The challenges and successes of building a grassroots show series The importance of accessibility, inclusivity, and creating a great exhibitor experience Future plans for Tri-Co and what competitors can expect next Whether you’ve been to a Tri-Co show or are just looking for insight into the ranch horse world, this episode is a must-listen. Tune in now on Spotify, Apple Podcasts, Amazon Music, or Thatshorsebusinesspod.com.

3. 

   12 Feb 2025

   Episode 9 | Behind The Lens: A Conversation with Kirstie Marie Jones

   In this episode of That’s Horse Business, we sit down with Kirstie Marie Jones, one of the leading equine photographers in the industry. Known for her signature dreamy lighting and ability to capture the deep bond between horse and rider, Kirstie has built an incredible brand that has inspired equestrians and creatives alike. But this conversation goes beyond the camera. Kirstie shares her journey from horse-crazy kid to full-time photographer, how she balances a thriving business with family life, and the challenges of juggling it all while showing her horse, Mojo. We also dive into the realities of running a creative business—avoiding burnout, setting boundaries, managing chronic illness, and evolving with the changing photography industry. Whether you're an equine photographer, a small business owner, or just someone who loves horses, this episode is packed with valuable insights and inspiration. Tune in now on Spotify, Apple Podcasts, or wherever you listen! 🎧🐴✨

4. 

   28 Jan 2025

   Episode 8 | Creating champions in Big Sky Country: Getting to know World Champion Kyra Ley

   Get ready for an inspiring conversation as we introduce Episode 8 of That’s Horse Business: "Creating Champions in Big Sky Country: Getting to Know World Champion Kyra Ley." In this episode, we dive deep into the journey of Kyra Ley of Ley Performance Horses, an AQHA Professional Horsewoman and 2023 World Champion in Junior Western Riding. Based in Montana, Kyra shares what it's like to run a successful training program far from the major circuits. ✨ Here’s what you’ll learn:➡️ How Kyra transitioned from youth competitor to AQHA Professional Horsewoman➡️ The pros and cons of being based in Montana—and how she keeps her horses and clients competitive➡️ Her approach to developing young horses for Western riding and trail events➡️ The unique dynamic of being a trainer while also being a client with her horse Lucy in training with Aaron Moses➡️ Insightful tips for riders and trainers looking to succeed in the equine industry Whether you’re a seasoned competitor, an aspiring trainer, or someone who just loves a good behind-the-scenes look into the horse world, this episode is for you! Where to connect with Kyra: www.leyperformancehorses.com Facebook: Ley Performance Horses TikTok: Kyra Ley

5. 

   14 Jan 2025

   Episode 7 | From the Saddle to the Courtroom: Navigating Equine Law with Hannah Hein

   Hannah Hein shares practical legal insights for horse owners, trainers, and entrepreneurs to safeguard their passion and protect their business in the ever-evolving equine industry.

6. 

   31 Dec 2024

   Episode 6 | Connecting With Purpose: Marketing to Your Equine Audience

   In this episode of That’s Horse Business, we’re flipping the script as Kelsey Keathly steps into the guest seat! As the owner of Norfleet Marketing & Photography and creator of The Ultimate Marketing Workbook for Equine Business Owners, Kelsey shares her journey from equine enthusiast to marketing expert. Join Jenna and Kelsey as they dive into the strategies behind connecting with your ideal client and building a brand that stands out in the competitive horse industry. Whether you’re a trainer, breeder, or equestrian creative, this episode is packed with actionable tips to elevate your marketing game and grow your business. 🎧 What You’ll Learn in This Episode: How to define and connect with your ideal client. Practical marketing tips for equine professionals. Kelsey’s journey to creating The Ultimate Marketing Workbook. Insights on branding, content creation, and building lasting client relationships. Don’t miss this conversation filled with real-world advice, inspiration, and tools to help your equine business thrive! 🔗 Listen now on Spotify, Apple Podcasts, Amazon Music, or our website at www.thatshorsebusinesspod.com.

7. 

   10 Dec 2024

   Episode 5 | From Competing to Coordinating: Alex Johnson’s Role in the Equestrian World

   Alexandria Johnson shares her journey from competing in the arena to coordinating high-level horse shows, offering insights on balancing passion and professionalism in the equestrian world.

8. 

   10 Sept 2024

   Episode 4 | The World of Horse Show Style: An Inside Look With Industry Experts

   Episode 4: Horse Show Style – Insights from Top Equestrian Fashion Experts In this episode of That’s Horse Business, Kelsey and Jenna sit down with four incredible women who are shaping the world of horse show fashion and style. We’re joined by: Emma Schoonmaker of EM Custom Show Pads, known for her stunning, high-quality show pads that light up the show pen. Amber Daniel of Blond Apparel, a custom show clothing designer whose unique pieces bring personality and flair to the arena. Danielle Teachworth of Lucky Little Designs, specializing in custom youth show clothing that dazzles from lead line to national levels. Aimie Barton of Bar 10 Custom Leather, creating custom leather goods, with a special focus on high-quality, durable chaps. Together, we discuss their journeys in the equestrian fashion industry, the art of creating show-stopping pieces, and their advice for those looking to break into the business. We also dive into their personal tips for building confidence in the show ring, all while "balling on a budget." Whether you’re in the market for a custom look or just love fashion, this episode offers valuable insights from these experts who are at the top of their game. Tune in for a lively and inspiring conversation about all things horse show style!

9. 

   22 Jul 2024

   Episode 3 | From The Arena to the Classroom: A Conversation with IHSA Coaches

   In this episode of "That’s Horse Business," we take a deep dive into the world of the Intercollegiate Horse Shows Association (IHSA) with four esteemed coaches who bring their wealth of knowledge and experience to the table. Join us as we chat with: Bekah Irish of Black Hawk College, a national champion team based in Galva, IL. Adam D'Agostino of Alfred University, who recently transitioned from coaching at Albion College and Cazenovia College. Lucas Brock of Morehead State University, also actively involved with the Interscholastic Equestrian Association (IEA). Ariel Higgins of Middle Tennessee State University (MTSU), coach of the 2023 and 2024 National Champion Teams. We’ll explore each coach’s background and journey into coaching, how their teams are structured, and their unique experiences and challenges. They’ll share valuable insights on what the IHSA offers to students, how it differs from the NCEA, and tips for those aspiring to ride in college or become an IHSA coach. Whether you’re a current rider, aspiring coach, or just passionate about equestrian sports, this episode is packed with information and stories that will inspire and inform. Tune in to gain a deeper understanding of the IHSA and hear directly from the coaches shaping the future of collegiate equestrian sports.

10. 

    3 Jul 2024

    Episode 2 | The Road To Fort Worth: Preparing for the IRHA 3 Year Old Ranch Riding Futurity

    In this exciting episode of "That's Horse Business," we dive into the 2024 International Ranch Horse Association's 3-Year-Old Ranch Riding Futurity, hosted at the American Paint Horse Association World Show. Join us as we talk to Daniel Patton, the founder of IRHA, and gain insights into the origins and future goals of this prestigious organization. We’re also joined by top trainers who have entries in this year's event: Shannon and Brad Hill, Steve Meadows, and Cody Crow. They share their backgrounds, the horses they’ve entered, and their thoughts on this year’s event and the challenging pattern they’ll be performing. Get an inside look at how these trainers prepare their young horses for such a significant competition and hear about their future plans for these talented equine athletes. Whether you're competing, spectating, or simply a fan of the sport, this episode is packed with valuable insights and inspiring stories from the heart of the ranch riding community. Tune in now to get a behind-the-scenes look at the IRHA 3-Year-Old Futurity and learn what it takes to compete at the highest level.

11. 

    14 Jun 2024

    Episode 1 | Starting The Conversation: An Intro to That's Horse Business

    Welcome to the very first episode of "That's Horse Business!" In this inaugural episode, your hosts Kelsey Keathly and Jenna Seal, best friends and experienced equestrians, introduce themselves and share the story behind the podcast. Kelsey and Jenna dive into their backgrounds, discussing how they got started in the horse industry, their professional journeys, and the unique experiences that shaped their careers. They also talk about the inspiration for starting "That's Horse Business" and their goals for the podcast. Listen in as they reminisce about their college days, the challenges they faced, and how they overcame limiting beliefs about making a career in the horse world. This episode is filled with personal stories, laughter, and a genuine love for the equestrian community. Whether you're a seasoned professional or just starting out, this episode will give you a glimpse into what you can expect from "That's Horse Business" – insightful interviews, industry tips, and a celebration of the diverse roles within the horse world. Join Kelsey and Jenna on this exciting journey and discover how you can turn your passion for horses into a thriving career. Welcome to "That's Horse Business!" Tune in now to get to know your hosts and learn more about the podcast's mission and vision.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

4.9 / 5

11 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

29

Social presence

0

YouTube

0

Engagement

51

Contact That’s Horse Business

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.