Engineers build killer products. Marketers get what makes people tick. But product marketers? They're the secret sauce — blending the brains of product with the finesse of marketing.
In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they're essential for nailing spot-on messaging because they bring the perfect mix of creativity and technical know-how.
In this episode:
* Collaboration between content teams and product marketers for compelling content.
* How to navigate the gray areas of empowerment in product marketing across different company cultures.
* Best practices for aligning product messaging with broader marketing strategies.
That's Marketing, Baby is produced by Sweet Fish Media.
Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.
30 Sept 2024
Kiss, Marry, Kill: Marketing Edition
Let's play a game ...
Who's ready to kiss, marry, or kill some marketing strategies? 😈
In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing.
Their lists include:
* The hot, new algo-preferred post format on LinkedIn
* The highs and lows of automation in paid media
* How to build a strategic content calendar with AI tools
* Why balancing performance marketing and brand building is crucial for long-term success
That's Marketing, Baby is produced by Sweet Fish Media.
Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.
16 Sept 2024
Jess's Tips for Tackling Big Projects with Confidence
We've all had that project that made us both excited and terrified.
Maybe it was the first time your manager asked you to tackle something you'd never tackled before.
Maybe it was a stretch goal to prove you were ready for that promotion.
In any case, when you're named the lead on a high-effort, high-impact, high-visibility project, what can you do to give yourself the highest odds of success without totally burning yourself out?
In this episode, Jess walks you through what she does to pull off big projects with confidence.
* Controlling what you can control so you can deal with what you can't
* The power of documentation and socialization
* Getting comfortable moving forward without permission and 100% of the necessary information
* How to seek support when you're stuck, and why you shouldn't be afraid to "raise the red flag."
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
15 ratings
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