That's Marketing, Baby
Claim This Podcastby Susan Wenograd & Jess Cook
Podcast Overview
<p>Two marketing besties with the gift of gab talk bi-weekly-ish.</p>
Language
🇺🇲
Publishing Since
1/6/2023
1 verified contact email on file for That's Marketing, Baby
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Recent Episodes
October 14, 2024
Are Product Marketers Your Secret Weapon?
Engineers build killer products. Marketers get what makes people tick. But product marketers? They're the secret sauce — blending the brains of product with the finesse of marketing. In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they're essential for nailing spot-on messaging because they bring the perfect mix of creativity and technical know-how. In this episode: * Collaboration between content teams and product marketers for compelling content. * How to navigate the gray areas of empowerment in product marketing across different company cultures. * Best practices for aligning product messaging with broader marketing strategies. That's Marketing, Baby is produced by Sweet Fish Media. Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.
September 30, 2024
Kiss, Marry, Kill: Marketing Edition
Let's play a game ... Who's ready to kiss, marry, or kill some marketing strategies? 😈 In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing. Their lists include: * The hot, new algo-preferred post format on LinkedIn * The highs and lows of automation in paid media * How to build a strategic content calendar with AI tools * Why balancing performance marketing and brand building is crucial for long-term success That's Marketing, Baby is produced by Sweet Fish Media. Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.
September 16, 2024
Jess's Tips for Tackling Big Projects with Confidence
We've all had that project that made us both excited and terrified. Maybe it was the first time your manager asked you to tackle something you'd never tackled before. Maybe it was a stretch goal to prove you were ready for that promotion. In any case, when you're named the lead on a high-effort, high-impact, high-visibility project, what can you do to give yourself the highest odds of success without totally burning yourself out? In this episode, Jess walks you through what she does to pull off big projects with confidence. * Controlling what you can control so you can deal with what you can't * The power of documentation and socialization * Getting comfortable moving forward without permission and 100% of the necessary information * How to seek support when you're stuck, and why you shouldn't be afraid to "raise the red flag."
38 total episodes available
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Frequently asked questions
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- What is That's Marketing, Baby?
<p>Two marketing besties with the gift of gab talk bi-weekly-ish.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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