In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits. Please join us.
That's What C! Said
Claim This Podcastby Counterintuity
60 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
36
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality49
Social0
YouTube0
Engagement60
Podcast Overview
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits. Please join us.
Language
🇺🇲
Publishing Since
3/30/2023
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36
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality49
Social0
YouTube0
Engagement60
6
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excellent
Episode Length
47 minutes
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44 episodes over 2.5 years
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Recent Episodes
July 22, 2026
If you collect it, protect it: privacy and cybersecurity for nonprofits
<p>Picture a small arts nonprofit. Somebody calls and wants to give $500 a month. A staffer writes down the card number, drops it into a spreadsheet, and next month a colleague pulls it up and runs the charge again. </p><p>That's four things that would make Lauren Wu wince. </p><p>Host Lee Wochner and privacy and compliance attorney Lauren Wu cover what to do instead: where donor data should live, what should never go into an AI chatbot, and the three things any nonprofit can do this week to protect the data it’s entrusted to hold. </p><p>Lauren's advice is clear and doable, even for organizations that are already stretched thin. </p>
July 2, 2026
Stop guessing, start knowing
<p>Most nonprofit leaders assume they know where their donors come from, which marketing channels are working, and what's standing in the way of growth. Some of these assumptions are right. But wrong assumptions can lead you down the wrong path, with your team optimizing the wrong things. </p><p>This is part two of Lee Wochner's walkthrough of the discovery questionnaire that Counterintuity uses with nonprofit clients. This episode covers current challenges and friction points, marketing infrastructure and data, and how to define what winning actually looks like. </p><p>One of the most useful questions Lee helps you answer is what single thing is preventing your organization from doubling its impact in the next 12 months? Not growing 10 percent. Doubling. Incremental targets produce incremental answers. Doubling forces you to name the real constraint. </p><p>If you've ever relaunched a marketing tactic that didn't work the first time, aren't sure which of your channels is actually driving results, or think you might need to remap your donor journey from first contact to first gift, this episode is for you. </p>
June 18, 2026
Words that work
<p>Part 1: Who you are and who you're for </p><p>If a stranger asked why your organization deserves to exist, could you answer in one sentence? No grant-speak. A real answer, one that stops them in their tracks and makes them want to help. </p><p>Most nonprofit leaders can't effectively answer that question. Not because they don't know their organization, but because they’ve never sat down and put it into words, out loud, in plain language, with no jargon allowed. </p><p>In this first episode of a two-part series, Lee Wochner walks you through a version of the discovery process that Counterintuity uses before a single word of copy gets written. Eight questions that focus on who your organization actually is and who you're trying to reach. </p><p>Do this work first, and everything that follows, the website, the campaign, the fundraising appeal, is built on a solid foundation. Skip it, and you end up with marketing that's technically competent and strategically hollow. </p><p>Grab a notebook. Let's get into it. </p>
60 total episodes available
Recent guests on That's What C! Said
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Deborah Reed
Guest
Stuart McFaul
Guest
Lee Wochner
Guest
Celeste Mergens
Guest
John David Graham
Guest
Shelly Willis
Guest
Will Hedrick
Guest
Rebecca Van Bergen
Guest
Jaclyn Uloth
Guest
Maria "Alex" Alexander
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Scott Mason
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Angela Landsberg
Guest
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