
That's What I Call Marketing
Hosted by Conor Byrne · Conor Byrne
5.0from 26 ratings
- 219
- Episodes
- 141
- Transcribed
- 26
- Ratings
- Daily
- Cadence
- 2022
- First episode
About That's What I Call Marketing
That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice. Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity drives effectiveness, how AI is reshaping the profession, and how marketers can earn a stronger role in the business. The show is for marketers who want more than tactics. It is for people who care about the craft, the evidence, the commercial impact and the human judgement behind great marketing. If you want marketing conversations with substance, practical insight and a point of view, That’s What I Call Marketing is for you. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
- Publisher
- Conor Byrne
- Category
- business · business · business
- Language
- en
- Explicit
- No
- First episode
- 21 Mar 2022
- Latest episode
- 7 Oct 2026
Latest episodes
141 of 219 episodes have a transcript.

7 Oct 2026TRANSCRIPT
TWICM 219: Make Your Mark Ep 1 with John Kelly of Musgraves

5 Oct 2026TRANSCRIPT
TWICM 219: The Singles: Grindr IRL with Madonna, ON taking On Nike, Walkers Little Moments of Joy

29 Sept 2026TRANSCRIPT
TWICM 217: Rich Silverstein Co-Founder of Goodby Silverstein & Partners on 40 Years in Advertising
Inside a recent episode

TWICM 219: Make Your Mark Ep 1 with John Kelly of Musgraves
Published 7 Oct 2026 · Transcript excerpt
[…] But I think that keeps us on our toes. It keeps us dynamic. We need to always change. We need to always iterate. It goes back to the point that I said at the start in terms of one of the principles of understanding the customer. The customer is continuously evolving. And to be honest, I find that exciting. We are up against the big multiple players that have footprints all across Europe. But we as a collective of entrepreneurial retailers can fight delivering great quality food at great value to consumers. And I think that gives us a great edge, but it gives us a great kind of opportunity to show what we can do. […]
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See plansWho has been a guest on That's What I Call Marketing
Names identified in recent episode analyses. Showing up to five guests.
- John Kelly
- Bella Harrison
- Ed Parkin
- Rich Silverstein
- Gemma Craven
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 5 ratings
- Spotify
- 5.0 / 5
- 21 ratings
Podcast Authority Score: 64 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 96
- Social presence
- 0
- YouTube
- 0
- Engagement
- 82
Contact That's What I Call Marketing
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about That's What I Call Marketing
Who hosts That's What I Call Marketing?
Conor Byrne host the show. Published by Conor Byrne.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does That's What I Call Marketing take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
141 of 219 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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