A podcast made for you to understand global pop-culture. Established in 2018. Hosted by Shreevar Chhotaria
Tune in, it'll be short and satisfying.
that's what shree said.
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A non-stop yap about where I’ve been, where I’m going from here, and my new microdrama series, Maska Studio.
16 Apr 2025
What Palash Kulkarni Thinks About Content, Capital, and Culture | Ep. 61
It's not often that you'll meet someone who cares about the business of creativity, and the creativity of business too. Both of us went independent at roughly the same time. Since then, Palash has worked on a bunch of interesting projects, something that we touch briefly upon. This conversation features our thoughts on the past, future, and present of content, how 'new media' and 'traditional media' will have to learn to coexists, the current predicament of the move business and of course, a spicy rapid fire at the end. If you're even remotely interested in media, content, stick around. It'll be worth it.Palash's creds:1) Twitter: https://x.com/ABiggerSpalash2) LinkedIn: https://www.linkedin.com/in/palash-kulkarni-a6696525/3) Newsletter: https://palashk.substack.com/4) COZM: https://www.cozm.in/Listen to the highly-recommended 'All Risk is Creative': My creds: 1) LinkedIn: https://www.linkedin.com/in/shreevar-chhotaria-57524b147/2) Twitter: https://x.com/shreevz3) Instagram: https://www.instagram.com/shreevz/4) Newsletter: https://www.linkedin.com/newsletters/6904470431361765376/Timestamps: 00:00 - Precap 01:03 - Introduction04:22 - IIT-B, Bain, and the Hotstar 'externship'07:42 - How do media investments work?13:09 - A Bigger Spalash, Palash's newsletter!14:19 - A24 is basically a16z?21:29 - The difference between our writing process28:16 - Palash's consumption universe38:13 - Culture is more than just cinema. But cinema has changed. 48:45 - Palash's independent creator journey52:41 - Is the newsletter a good channel for client acquisition?59:05 - Shoutouts!01:03:00 - Palash's Podcast: All Risk Is Creative01:08:00 - Rapid Fire and OutroYou know you can also listen/watch That's What Shree Said on YouTube and Apple Podcasts right?SUBSCRIBE!
9 Jan 2025
How Did Andheri West Shitposting Become Culture?
For the 60th (!!!) episode of That's What Shree Said, we’re hanging out with the Salim-Javed of shitposting: Fardeen Shaikh and Melvin Sadankar!
They’re 2/3rds of the crew running @andheriwestshitposting on Instagram. With over 159k followers, what started as a meme page is now an unabashed part of Mumbai culture.
Brands have started to take notice too.
This episode is all about how it happened.
Timestamps:
00:00 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=0s) - Cold open
01:00 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=60s) - Introduction
02:19 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=139s) - ‘That's What Shree Said' origin story
03:34 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=214s) - Melvin thinks Andheri West Shitposting is dessert
05:38 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=338s) - Fardeen and Melvin introduce each other
10:04 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=604s) - How did 'Andheri West Shitposting' originate?
18:31 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=1111s) - The transition from FB to IG in 2018
20:50 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=1250s) - Andheri, meet Mumbai
24:18 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=1458s) - Don't Mess With Mumbaikars
29:26 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=1766s) - Why do brands like to collab with AWSP?
38:31 (https://www.youtube.com/watch?v=KNyXpjxhEPA&t=2311s) - What is AWSP according to Shree?
Subscribe to shreemail: / 6904470431361765376 (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbThkOWlqUFBDS2pmVDZlb1ZVTHNOTmVTOHNjZ3xBQ3Jtc0tsdHoxUVhQVUs2UWFWNGhsV0QxajZyTmkwdzdHMWQ2SU5OV3NnTC1GM3pzSFM3bkZoWDhaenlYY1h5SDhHR2ZYWGx1TDRSbHUxOWh3REduYnlWSFFIU01wZk9uZ3pVdG54cVdOODlFLU9lV29KUE82dw&q=https%3A%2F%2Fwww.linkedin.com%2Fnewsletters%2F6904470431361765376%2F&v=KNyXpjxhEPA)
Say hi on IG:
Shree: https://www.instagram.com/shreevz/?hl=en (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazVUdFNZcU5ybUtlWXl2RzE5bFZLcDQtRkhSZ3xBQ3Jtc0ttSVN2Y2xwd2hmUzBPaW05c0tWR0tPYTF3LUctMWRVb3BnempzcHRmMzZXMlhvSy02emsxNEg4Nll2LWoyVXNBYkN3SlZmYVRLN1ZmUmNMRVhNVkpjRkVJcVU1SjF1V3BFQ21PX1NoTDZjX19KQ0RCOA&q=https%3A%2F%2Fwww.instagram.com%2Fshreevz%2F%3Fhl%3Den&v=KNyXpjxhEPA)
Fardeen:https://www.instagram.com/shaikhthatf... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEdyYy1NMVI4bWRRc0lCTHAyTmhZTDBXNlVUd3xBQ3Jtc0tuUVliUG03Yld0a2xUSXFSaUp1VU9xc2czUHdxSy1QSTdvN3NIeFc2Nm5TcjB1RmUyX3lfdEV2YkxaVExPaDVrdUhkSmpCUEozQnNROVZELTc0T2pjTWpCNUd0dE03TnNLLU9MNTh2Vk9nb0lTTUNSMA&q=https%3A%2F%2Fwww.instagram.com%2Fshaikhthatfardeen%2F%3Fhl%3Den&v=KNyXpjxhEPA)
Melvin: https://www.instagram.com/melvinnotso... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0hDemo3MUlrc3UwN3o4M3BZTEluUXo1bXFnQXxBQ3Jtc0tsNzRld0d4clpmSmVhd29PWXdjTUFobUo0R1RVMXZ3SFlNTWI0Sy1INVltV2dLMXFvVU1oMGhjN09NVGJPLVNFNkNBYlNTaU5adWZFUlV3M05jYkNSMUVRUElxT2FpZ0NiTlZQZXVKOFR5akZoMFVRNA&q=https%3A%2F%2Fwww.instagram.com%2Fmelvinnotsosadankar%2F%3Fhl%3Den&v=KNyXpjxhEPA)
AWSP: https://www.instagram.com/andheriwest... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUl5LUxidTA1eHNfRVgzVWVxU3Q0WE5IbG03QXxBQ3Jtc0ttSC1FWU1BRmZmcjRaTHBaRTVkdHlwZFBkMzdDTFlMOTczX2tzNmEtVTE0VzFEQnI4YkFnSE4ycEJHanZsc0dKeGNNRWs4X2VaTlk1R1NkM3BWWmtWOWVRVEhoNGpORDNVbjdlQXJmaFVpd1hRcFlQTQ&q=https%3A%2F%2Fwww.instagram.com%2Fandheriwestshitposting%2F%3Fhl%3Den&v=KNyXpjxhEPA)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,657,709,572
Score snapshot 15 Sept 2025
Spotify
4.5 / 5
18 ratings
Podcast Authority Score: 65 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
73
Social presence
0
YouTube
93
Engagement
51
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