The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
Ep. 39 Empire-Building Season: Black Friday Without the Meltdown
This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode.
What we cover:
⚡ Prep like… yesterday: why brands are booking now and how to swoop in fast
📩 Pitch with BF energy: position yourself as their “partner in chaos” and speak ROI
🎬 Variations or bust: extra hooks & alternate CTAs that actually move the needle
💡 Bold > safe: scroll-stopping lighting, humor, and playful visuals that click
📊 Boundaries + batching: Notion/Trello systems, weekly caps, and rush fees
💸 Quote smart: price for messy setups (furniture/food = time = money)
🤝 Nurture the bag: turn BF wins into year-round retainers
🧘♀️ Mindset: it’s a sprint, not your personality—this too shall pass
Book a Coaching Call with Me (https://stan.store/thatugcmum)
Join the Hive Hub Collective (https://www.hivehubcollective.co/a/2147946274/Aw86iZNK)
UGC Contract Templates (https://thatugcmum.com.au/contracts)
Jingle: La La Love - Vocalista
15 Sept 2025
Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So You Don’t Have To)
Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins.
We’ll chat:
🥜 Partnering with the wrong agencies (and working for peanuts)
🙅♀️ Why working for free was my worst move
📱 How ignoring my personal brand nearly cost me everything
Plus, I share a little pinch-me moment about becoming a UGC coach inside The Hive Hub Collective—because community really does change everything.
So if you’re stuck in the messy middle of your creator journey, pour yourself a coffee, pop in those AirPods, and let’s talk about it. 💌
Book a Coaching Call with Me (https://stan.store/thatugcmum)
Join the Hive Hub Collective (https://www.hivehubcollective.co/a/2147946274/Aw86iZNK)
UGC Contract Templates (https://thatugcmum.com.au/contracts)
Jingle: La La Love - Vocalista
7 Sept 2025
Ep. 37 3 Things Killing Your UGC Game and the Fixes You Need Now
Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘♀️
What you’ll learn 👇
⭐ Why reach/views don’t impress brands—and which metrics actually do 💸
⭐ The smarter way to land gigs than sliding into brand DMs 📧
⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to)
This is for you if…
👉 You’re over vanity metrics 🙄
👉 You’ve been DMing brands with zero replies 🦗
👉 You want bigger UGC deals without burning out 🔥
Book a Coaching Call with Me (https://stan.store/thatugcmum)
UGC Contract Templates (https://thatugcmum.com.au/contracts)
Jingle: La La Love - Vocalista
Who has been a guest on That UGC Mum
Names identified in recent episode analyses. Showing up to five guests.
Dom Acciarito
Charli
Jasmine
Anna from A+ Socials
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
36
Social presence
94
YouTube
0
Engagement
32
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Guest appearances
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Questions about That UGC Mum
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That UGC Mum host the show. Published by Xanthe.
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