The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe

That UGC Mum
Claim This Podcastby Xanthe
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Podcast Overview
The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
Language
🇺🇲
Publishing Since
11/24/2024
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Recent Episodes

September 21, 2025
Ep. 39 Empire-Building Season: Black Friday Without the Meltdown
<p>This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode.</p><p><br></p><p>What we cover:</p><p><br></p><p>⚡ Prep like… yesterday: why brands are booking now and how to swoop in fast</p><p> 📩 Pitch with BF energy: position yourself as their “partner in chaos” and speak ROI</p><p> 🎬 Variations or bust: extra hooks & alternate CTAs that actually move the needle</p><p> 💡 Bold > safe: scroll-stopping lighting, humor, and playful visuals that click</p><p> 📊 Boundaries + batching: Notion/Trello systems, weekly caps, and rush fees</p><p> 💸 Quote smart: price for messy setups (furniture/food = time = money)</p><p> 🤝 Nurture the bag: turn BF wins into year-round retainers</p><p> 🧘♀️ Mindset: it’s a sprint, not your personality—this too shall pass</p><p></p><p><a href="https://stan.store/thatugcmum" rel="noopener noreferrer" target="_blank">Book a Coaching Call with Me</a></p><p><br></p><p><a href="https://www.hivehubcollective.co/a/2147946274/Aw86iZNK" rel="noopener noreferrer" target="_blank">Join the Hive Hub Collective</a></p><p><br></p><p><a href="https://thatugcmum.com.au/contracts" rel="noopener noreferrer" target="_blank">UGC Contract Templates</a></p><p><br></p><p>Jingle: La La Love - Vocalista</p>

September 15, 2025
Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So You Don’t Have To)
<p>Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins.</p><p><br></p><p>We’ll chat:</p><p>🥜 Partnering with the wrong agencies (and working for peanuts)</p><p>🙅♀️ Why working for free was my worst move</p><p>📱 How ignoring my personal brand nearly cost me everything</p><p><br></p><p><br></p><p>Plus, I share a little pinch-me moment about becoming a UGC coach inside The Hive Hub Collective—because community really does change everything.</p><p>So if you’re stuck in the messy middle of your creator journey, pour yourself a coffee, pop in those AirPods, and let’s talk about it. 💌</p><p></p><p><a href="https://stan.store/thatugcmum" rel="noopener noreferrer" target="_blank">Book a Coaching Call with Me</a></p><p><br></p><p><a href="https://www.hivehubcollective.co/a/2147946274/Aw86iZNK" rel="noopener noreferrer" target="_blank">Join the Hive Hub Collective</a></p><p><br></p><p><a href="https://thatugcmum.com.au/contracts" rel="noopener noreferrer" target="_blank">UGC Contract Templates</a></p><p><br></p><p>Jingle: La La Love - Vocalista</p>

September 7, 2025
Ep. 37 3 Things Killing Your UGC Game and the Fixes You Need Now
<p>Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘♀️</p><p><br></p><p><br></p><h4>What you’ll learn 👇</h4><p>⭐ Why <strong>reach/views</strong> don’t impress brands—and which metrics actually do 💸</p><p> ⭐ The smarter way to land gigs than sliding into brand DMs 📧</p><p> ⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to)</p><p><br></p><p><br></p><h4>This is for you if…</h4><p>👉 You’re over vanity metrics 🙄</p><p> 👉 You’ve been DMing brands with zero replies 🦗</p><p> 👉 You want bigger UGC deals without burning out 🔥</p><p></p><p><a href="https://stan.store/thatugcmum" rel="noopener noreferrer" target="_blank">Book a Coaching Call with Me</a></p><p><br></p><p><a href="https://thatugcmum.com.au/contracts" rel="noopener noreferrer" target="_blank">UGC Contract Templates</a></p><p><br></p><p>Jingle: La La Love - Vocalista</p>
38 total episodes available
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- What is That UGC Mum?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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