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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

The 1% Edge

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by Carlos Nouche

5.0(8 reviews)

88 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality52

Social0

YouTube76

Engagement32

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Podcast Overview

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

Language

🇺🇲

Publishing Since

5/14/2025

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality52

Social0

YouTube76

Engagement32

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Excellent Areas

Good Performance

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excellent

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Every 4 days

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3.0/5

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Recent Episodes

August 11, 2026

E88 - Transforming Business with AI: A New Approach | Lena Chukhno

In this episode of the 1% Edge Podcast, Carlos Nouche and Lena Chukhno discuss the evolving landscape of go-to-market strategies for AI solutions. They explore the differences between selling AI and traditional SaaS, emphasizing the importance of focusing on business outcomes rather than just features. Lena shares insights on the challenges of AI adoption, the role of AI in transforming business processes, and the necessity of building trust and credibility with clients. The conversation also touches on the future of AI in decision-making and the importance of keeping a human element in the loop to ensure accuracy and effectiveness.TakeawaysGo-to-market for AI involves selling and delivering AI products. AI solutions should focus on driving business outcomes, not just tasks. The market is shifting from task-focused selling to outcome-driven strategies. AI can automate complex tasks that were previously manual. Business intelligence expectations have evolved from dashboards to insights. AI adoption faces challenges related to trust and credibility. Specific measurable outcomes are more convincing than broad claims. AI can assist in decision-making processes, not just data analysis. The future of AI may lead to more engineering roles in various industries. Keeping a human in the loop can mitigate risks associated with AI hallucinations. - Carlos and the 1% Edge TeamConnect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/Visit Carlos Nouche’s website here: https://carlosnouche.com/Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

July 28, 2026

E87 - Winning with Rhythm: The Key to Sales Leadership | Michael Biedermann

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with sales leader Michael Biedermann about the importance of rhythm and foundations in sales leadership. They discuss how curiosity is a vital skill for sales leaders, the common mistakes made in training, and the significance of building a unified team with a clear direction. Michael shares his personal journey of overcoming unemployment and the value of building one's brand. The conversation concludes with insights into Michael's book and his commitment to providing value in the sales community. TakeawaysGreat sales leaders win with rhythm and foundations. Curiosity is a key skill for effective sales leadership. There is no quick fix to improving a sales team. Training sales leaders is essential for success. Understanding team motivations is crucial for leadership. Building a brand is important during unemployment. Sales teams are often very independent and need unique management. A unified team requires a clear direction and common language. Value should be provided consistently to maintain sharp skills. Writing a book can be a way to serve the sales community.Connect with Michael - https://www.linkedin.com/in/michael-biedermann-b06451/- Carlos and the 1% Edge TeamConnect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/Visit Carlos Nouche’s website here: https://carlosnouche.com/Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

July 14, 2026

E86 - The Art of Closing Techniques for Sales Professionals | James Muir

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with James Muir, founder and CEO of Best Practice International, about effective sales closing techniques. They discuss the surprisingly low close rates in sales, the importance of asking the right questions, and the concept of the 'Perfect Close'—a method that facilitates customer engagement without feeling manipulative. James shares insights on understanding customer concerns, the significance of identifying ideal customers, and the necessity of predictability in sales forecasting. The conversation culminates in James's personal journey and his philosophy of continuous improvement, emphasizing the importance of helping customers achieve their desired outcomes. Takeaways50 to 90% of sales interactions end with no commitment. The best close is the one that matches the customer's pace. The Perfect Close involves asking two key questions. Understanding customer concerns is crucial for closing deals. Salespeople should be ruthless in identifying ideal customers. Predictability in sales forecasting is essential for success. Continuous improvement is key to personal and professional growth. The Perfect Close can be applied in various contexts, not just sales. Facilitating the buying process helps build trust with customers. Success is not just about closing deals, but ensuring customer satisfaction.Connect with James - https://www.linkedin.com/in/puremuir/ - Carlos and the 1% Edge TeamConnect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/Visit Carlos Nouche’s website here: https://carlosnouche.com/Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

88 total episodes available

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Shane Yost

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John Westman

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Graeme Coyne

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Sean Farrell

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Andy Paul

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Matt Ericksen

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Warren Spiwak

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Miram Ebrahim

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Jakob Wahl

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Jarrett Hopper

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Jeff Hoffman

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Ryan Avery

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is The 1% Edge?: Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more.

Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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