The 1% Edge

About The 1% Edge

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

Publisher

Carlos Nouche

Category

business

Language

en

Explicit

No

First episode

14 May 2025

Latest episode

13 Oct 2026

Latest episodes

1 of 96 episodes have a transcript.

1. 

   13 Oct 2026

   E96 - The Power of Storytelling | Nir Zavaro

   In this episode, Carlos Nouche talks with Nir Zavaro, a business storyteller, best-selling author of Fuck the Slides, and a speaker who has presented in more than 40 countries. They break down why storytelling is not a soft skill but a must skill, especially for sales, leadership, and founders who need people to feel something before they believe something. We discuss how to build a trailer-style pitch, why practice and editing matter more than improvisation, and how words, cadence, and emotion shape trust and memorability. Key topics: Nir Zavaro shares why storytelling is fundamental to human communication Stories have been how people share knowledge since cave paintings and ancient epics The point is not data first, but emotion first Why storytelling is not a “soft skill” Nir argues storytelling is a must skill, not a nice-to-have He explains how leadership, communication, and storytelling are core business capabilities The “trailer pitch” framework Nir’s method is built around creating curiosity, not dumping information Like a movie trailer, the goal is to make people want more in 3 to 5 minutes Why emotion matters more than facts People remember how a message made them feel more than individual statistics Carlos references a Stanford business school result comparing facts versus story-based pitches Practice, writing, and editing are the real craft Nir stresses that good storytelling comes from writing, measuring, and editing Repetition is useful only if the story is refined, shortened, and made clearer each time The danger of winging it Many speakers improvise and assume charisma will carry them Nir says consistency, structure, and preparation are what make delivery natural Cadence, pace, and pauses can change meaning The same sentence can sound confident, sad, or dramatic depending on delivery Too many pauses or a mismatched tone can make a story feel unnatural Authenticity builds trust Copying someone else’s delivery can destroy credibility The story has to sound like you, not like a performance you borrowed The role of constraint in strong messaging Nir recommends limiting a discovery-call style introduction to about 500 words If you cannot make someone want more in that space, more words will not help Building a better story means balancing emotion and data The goal is to create trust, interest, belonging, and intrigue Data should support the feeling, not replace it Nir’s broader entrepreneurial journey He shares his background in marketing, bars, teaching, writing, and starting over multiple times He is now building new tools and methodologies to help more people improve their pitching and storytelling One percent edge Nir says his edge is relentlessness He keeps going through long days of building, testing, failing, and learning Connect with Nir Zavaro: https://www.linkedin.com/in/nirzavaro/ - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

2. 

   6 Oct 2026

   E95 - AI and the Data Quality Crisis | Tamar Gill

   Carlos Nouche interviews Tamar Gill, CEO of eCore Services, about how AI amplifies data quality issues, offering insights for businesses to maintain actionable data and build trust.

3. 

   29 Sept 2026

   E94 -Unlocking Customer Obsession: The Key to Business Success | Haren Bhakta

   Host Carlos Nouche interviews Haren Bhakta on unlocking customer obsession for long-term business success through employee empowerment and a customer-centric culture.

Inside a recent episode

E91 - The Cost Of Starting Owner | Julie Case

Published 8 Sept 2026 · Transcript excerpt

[…] So I'm pretty proud of that. Excellent. So, Julie, a lot of times, let's say you're going to be hugely successful. And a lot of people then see your success later. And I don't think they ever realize that it wasn't just passion. It takes a lot of sacrifice to really get a company off the ground and be successful. What have been some of the costs personally and professionally that you've seen that most people from the outside may never even realize? I would say the first one is understanding how you're going to pay your vendors that you absolutely need. So, you know, I seeded the company initially and a few of our members on our team have graciously invested in the company. […]

Who has been a guest on The 1% Edge

Names identified in recent episode analyses. Showing up to five guests.

• Tamar Gill
• Haren Bhakta
• Jorge Gayle
• John Hetherington
• Julie Case

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

13,027

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

6 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 48 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

52

Social presence

0

YouTube

76

Engagement

32

Contact The 1% Edge

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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