The 1% Insight

About The 1% Insight

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you. Learn how "The 1%" changes can make all the difference! The 1% Insight is brought to you & sponsored by Trend 7 Media. To learn more visit: https://www.trend7m.com/

Publisher

Jack Regan

Category

business

Language

en

Explicit

No

First episode

30 Jul 2024

Latest episode

13 Oct 2026

Latest episodes

37 episodes in the feed.

1. 

   13 Oct 2026

   Why One Blog a Quarter Won’t Get Your B2B Tech Brand Shortlisted | #36

   Your potential buyers are using AI models to help them build their shortlist of preferred vendors. If your B2B Technology company is not being cited in these conversations, you likely won't make the shortlist and this results in losing prospects to competitors. Leading to losses in new revenue and business, putting your business in danger. Your content and your team plays a key role in helping increase your chances of being cited by AI models. Recent research is highlighting the importa...

2. 

   30 Sept 2026

   What To Do With Your B2B Tech Content After You Stop Recording | #35

   Once you stop recording your B2B Technology podcast, the content work is only getting started. Instead of throwing the podcast episode into an AI editor and getting back a series of clips, take a more strategic approach. There are golden insights within that content that will provide value for your prospects and customers at each stage of their buying journey. If you simply turn the content into clips and consider it job done, you are missing out on so many other formats. In this episode, I w...

3. 

   24 Sept 2026

   Defining a Category While it's Still Being Built with Eoin Hamilton of Overpath | #34

   How do you market a product when the category doesn't have a name yet? This week on The 1% Insight, I'm speaking with Eoin Hamilton, Head of Marketing at Overpath, to discuss how they are helping shape their category. In this episode, we cover: How to market products within relatively new categories and how the vocabulary used to describe it changes. Focus back on the problems of your customers even when the language used by companies to describe it may change from week to week.Humanising B2B...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

1,112,610,715

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 47 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

93

Engagement

0

Contact The 1% Insight

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.