Welcome to The 100 Marketers Project, where we sit down with the sharpest minds in retail automotive marketing—and ask them the same 10 questions every single time. Hosted by Andrew Street from Dealer OMG and Matthew Davis, this podcast is your front-row seat to insights, strategies, and bold opinions from industry leaders who are shaping the future of automotive marketing. Whether you're a seasoned marketer or just getting started, every episode delivers bite-sized brilliance you can put to work right away.
Episode 19 – Kate Howell, Marketing Director of Mullinax Automotive
In this episode of the 100 Marketers Project, Andrew Street and Matthew Davis sit down with Kate Howell, the Marketing Director for Mullinax Automotive, a group spanning 12 rooftops and 13 stores. Kate discusses her journey of transitioning from a building products agency into automotive and the unique challenge of building an in-house ad agency from the ground up. The conversation dives into the importance of brand identity—specifically Mullinax’s "shiny, happy, simple, easy, fun" philosophy...
7 Jan 2026
Episode 18 – Ashley Cavazos and Shaun Kniffin of NCM Associates
In this episode of the 100 Marketers Project, we’re joined by Ashley Cavazos and Shaun Kniffin of NCM Associates to unpack what’s really happening inside dealerships today — and what leaders need to pay attention to next. Both Ashley and Shaun bring a unique perspective to the conversation, having previously served as marketing directors inside dealerships, giving them firsthand experience with the day-to-day realities of dealer operations, internal challenges, and performance pressures. Now ...
29 Dec 2025
Episode 17 – Adeline Fusco, Marketing Director at Keeler
In this episode of The 100 Marketers Project, we sit down with Adeline Fusco, Marketing Director for Keeler, an eight-dealership automotive group spanning Connecticut and New York. Adeline shares what it’s really like managing marketing across luxury brands like BMW and Genesis, and why people-first, human content has become one of her most powerful growth drivers. From building trust through employee-focused organic social, to running motorsports events, email campaigns with 30%+ open rates,...
12 Dec 2025
Episode 16 – Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW
🎙 Episode 16 — Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW In this episode of the 100 Marketers Project, we sit down with Tyler Stout — the self-proclaimed “Director of Vibes and Chaos Creation” at Bob Smith BMW. Tyler’s career path spans selling cars, Shift Digital, Stream Companies, OEM partnerships, and now leading revenue-driving strategy across sales, service, marketing, and ops at a high-performing BMW & MINI store in Calabasas. In this episode, Tyler br...
5 Dec 2025
Episode 15 — Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group
🎙 Episode 15 — Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group In this episode of 100 Marketers, we sit down with Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group—one of the most creative, progressive, and community-driven dealership groups in the industry. Nathanael shares how he went from delivery specialist to building a full in-house content team responsible for some of the most viral dealership videos on TikTok and beyond. From their “Office-style” series...
26 Nov 2025
Episode 14 - Kate Downing, COO of Williams Auto Group
🎙 Episode 14 — Kate Downing, COO of Williams Auto Group In this episode of 100 Marketers, we sit down with Kate Downing, COO of Williams Auto Group, for a candid look at how modern dealerships are evolving from the inside out. Kate shares her journey from agency-side marketer to dealership COO, the lessons she learned along the way, and how she blends advertising, operations, and customer experience to drive real results across multiple rooftops. We dive into: • How nimble, family-owned...
21 Nov 2025
Episode 13 – Sivia Sasa, Internet Sales & Marketing Director at Mac Haik Ford Lincoln
In this episode, we sit down with Sivia Sasa, Internet Sales & Marketing Director at Mac Haik Ford Lincoln, for one of the most refreshingly honest conversations in automotive marketing. Sivia breaks down what 30 years in sales — including 18 in auto — have taught him about strategy, culture, vendor relationships, and why most dealers still chase the wrong metrics. Topics we cover in this episode: How Sivia climbed from Internet Manager to Director — and how the role has evolvedWhy holist...
29 Oct 2025
Episode 12 – Brandon Price, Digital Marketing Director at Cavender Auto Family
🎙 Episode 12 — Brandon Price, Digital Marketing Director at Cavender Auto Family In this episode of 100 Marketers, we sit down with Brandon Price, Digital Marketing Director for the Cavender Auto Family, to unpack how he scaled marketing across twelve brands and seventeen rooftops. Brandon shares his journey from selling cars and working the service drive to leading a fourteen-person in-house marketing team that functions like a full-service agency. Listeners will learn how Cavender Auto appr...
22 Oct 2025
Episode 11 - Michael Moushon - Marketing & Technology Director, Jenkins Auto Group
🎙 Episode 11 — Michael “Mouch” Moushon, Marketing & Technology Director at Jenkins Auto Group In this episode of 100 Marketers, we talk with Michael Moushon, known in the industry as “Mouch,” about balancing data, technology, and people inside a fast-growing automotive group. As the Marketing & Technology Director for Jenkins Auto Group, Michael shares how he manages marketing across multiple rooftops, integrates new stores, and builds smarter systems for collaboration, data, and cust...
15 Oct 2025
Episode 10 – Scott Skougard, Marketing Director at Roseville Kia
🎙️ Episode 10 – Scott Skougard, Marketing Director at Roseville Kia Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, we sit down with Scott Skougard, Marketing Director at Roseville Kia, who’s redefining what it means to run a dealership marketing operation. Scott shares how his store went from 23rd to 1st in their district in just 60 days, and the mindset, training, and unconventional marketing str...
8 Oct 2025
Episode 9 – Matt Like, E-Commerce Director and Marietta Parente, Regional Marketing Director at Morgan Auto Group
🎙️ Episode 9 – Matt Like, E-Commerce Director and Marietta Parente, Regional Marketing Director at Morgan Auto Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, we sit down with Matt and Marietta of Morgan Auto Group, one of the largest and fastest-growing dealer groups in the U.S. They share how they’ve scaled marketing and e-commerce across more than 70 rooftops while keeping operations effic...
24 Sept 2025
Episode 8 – Steve Schmith, Director of Marketing & Strategy at Travers Automotive & RV Group
🎙️ Episode 8 – Steve Schmith, Director of Marketing & Strategy at Travers Automotive & RV Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode, Andrew sits down with Steve Schmith, Director of Marketing & Strategy for Travers Automotive & RV Group in St. Louis. With more than 25 years in automotive marketing and data strategy—but only months on the dealer side—Steve shares a unique perspective on what it takes ...
17 Sept 2025
Episode 7 – Brandon Redwine, Digital Marketing & BDC Director at Yokem Toyota
🎙️ Episode 7 – Brandon Redwine, Digital Marketing & BDC Director at Yokem Toyota Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, Andrew Street (Dealer OMG) and Matthew Davis (TradePending) sit down with Brandon Redwine, who oversees both digital marketing and BDC at Yokem Toyota in Shreveport, Louisiana. Brandon shares how his team is consistently moving 120–130 units a month despite thin new c...
5 Sept 2025
Episode 6 – Joe Brown, Chief Marketing Officer at Frank Leta Automotive Group
🎙️ Episode 6 – Joe Brown, Chief Marketing Officer at Frank Leta Automotive Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of the 100 Marketers Project, Andrew and Matt sit down with Joe Brown, CMO at Frank Leta Automotive Group. Joe shares his journey in automotive marketing, how his team tests new strategies, and why balancing data with gut instincts has driven real success. From evolving websites to experimenting with ...
29 Aug 2025
Episode 5 – Gary Ladue, Marketing Director at Modern Automotive Network
🎙️ Episode 5 – Gary Ladue, Marketing Director at Modern Automotive Network Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, we sit down with Gary Ladue, Marketing Director at Modern Automotive Network. Gary shares how his team approaches automotive marketing across multiple rooftops, balancing brand consistency with local dealership needs. From his philosophy on vendor partnerships to his take on di...
22 Aug 2025
Episode 4 – Brian Ortega, Creative Director at Valley Hi Toyota & Kia
🎙️ Brian Ortega, Creative Director at Valley Hi Toyota & Kia Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of 100 Marketers, we sit down with Brian Ortega, Creative Director for Valley Hi Toyota and Kia, who has built a reputation for blending sharp marketing strategy with laugh-out-loud creativity. Brian shares how he approaches dealership branding, the role of community-driven campaigns, and why thinking outside the box...
15 Aug 2025
Episode 3 – Dustin Schuler, Director of Marketing at Bud Clary Auto Group
🎙️ Dustin Schuler, Director of Marketing at Bud Clary Auto Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode, we sit down with Dustin Schuler, who climbed the ranks from dealership intern to Director of Marketing for Bud Clary Auto Group—now overseeing marketing across 14 franchise dealerships, government fleet centers, and retail stores. Dustin shares his journey, the strategies driving their success in used car acquisitio...
8 Aug 2025
Episode 2 – Alex Gauthier, Director of Marketing at Heuberger Subaru
🎙️ Episode 2 – Alex Gauthier, Director of Marketing at Heuberger Subaru Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) Guest: Alex Gauthier, Director of Marketing at Heuberger Subaru In Episode 2 of The 100 Marketers Project, Andrew Street and Matthew Davis talk with Alex Gauthier, the Director of Marketing at Heuberger Subaru—one of the highest volume Subaru dealerships in the U.S. Alex shares what it’s like being one of the only marketers g...
25 Jul 2025
Episode 1 - Tyler Rauch, Marketing Director at Superior Automotive Group
🎙 Episode 1 – Tyler Rauch, Marketing Director at Superior Automotive Group Podcast: The 100 Marketers Project Hosts: Andrew Street (Dealer OMG), Matthew Davis (TradePending) Guest: Tyler Rauch, Marketing Director at Superior Automotive Group In the premiere episode of The 100 Marketers Project, we sit down with Tyler Rauch—Marketing Director at Superior Automotive Group—to explore how he’s scaled strategy across 16 rooftops, built out an in-house creative team, and cut through vendor buzzwo...
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