Podcast thumbnail for The 13% Podcast

The 13% Podcast

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by Lance Billingsley

5.0(9 reviews)
57 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
49

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality54
Social0
YouTube76
Engagement32

Podcast Overview

Why do 87% of real estate agents fail? After decades in the business, we think we've found the answer: Real estate gives us the freedom and flexibility to build the life we want… Yet if we don't have boldness, patience, integrity and the discipline to follow the right priorities, we're guaranteed to be in the 87% that fail. Our character must show up in our EFFORT. So we're sharing how to take on the mentality of the top 13%, become the person you're meant to be, and earn a great living in the process! Thanks to the amazing guests and community we're building, all with one goal: to help you join the elite group of agents who are consistently successful… That's what we share on The 13%.

Language

🇺🇲

Publishing Since

5/31/2024

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49

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YouTube76
Engagement32
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52 minutes
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Recent Episodes

Episode thumbnail for Private Listings Could Break the Open Real Estate Market w/ James Dwiggins

July 30, 2026

Private Listings Could Break the Open Real Estate Market w/ James Dwiggins

<p dir="ltr">What happens if the real estate market stops being one open marketplace and becomes a collection of private networks controlled by a handful of powerful companies?</p> <p dir="ltr">That is no longer a hypothetical concern. Private listings have rapidly become one of the industry's biggest battles. Major companies are pushing to keep more homes within their own systems, MLS organizations are taking opposing positions, and brokerages are being forced to decide whether they can afford to remain outside these increasingly closed networks.</p> <p dir="ltr">But what happens when listings, pricing history, and property data start disappearing behind private networks? Sellers may get less exposure, buyers may never see every available home, and agents could find themselves unable to serve clients without joining one of the few companies controlling the inventory.</p> <p dir="ltr">The industry may be creating a market where your expertise matters less than the logo on your business card, and where access to homes, not the quality of your service, determines whether you can compete.</p> <p dir="ltr">In this episode, James Dwiggins, co-founder of NextHome, joins us for an unfiltered conversation about why consolidation is accelerating, how the private listing war could reshape the industry, and what agents, brokerages, and consumers stand to lose if real estate continues down this path.</p> <p dir="ltr">What You'll Discover in This Episode</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How the fight over listing access could accelerate mass consolidation</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why only four to seven major companies may eventually dominate the industry</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How private inventory could force agents to change brokerages</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why buyer's agents and smaller independent firms face the greatest risk</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What sellers may lose when their homes receive limited market exposure</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How buyers could be excluded from properties they never knew were available</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why private listings create powerful incentives to double-end transactions</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How fragmented listing data could affect appraisals and mortgage lending</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why real estate is creating a threat that outside disruptors never could</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What the industry must do before closed networks become the new normal</p> </li> </ul> <p> </p> <p> </p> <p dir="ltr"><strong>About the Guest</strong></p> <p dir="ltr"><strong>James Dwiggins</strong> is a serial entrepreneur, podcaster, author, third-generation real estate agent, and CEO of NextHome. NextHome is a progressive real estate franchise with consumer-focused branding, technology, and marketing. As the Chief Executive Officer of NextHome, Inc., James brings a sharp, innovative, and forward-focused vision. James has been in the real estate franchise business since 2006, originally joining Realty World Northern California, Inc. as Director of Technology and Strategy, where he was promoted to Vice President five years later. In June 2014, he co-founded NextHome, Inc. and ran both brands until 2020, when Realty World International acquired Realty World Northern California. In January 2015, James launched NextHome as an independent national real estate franchise, and to date, they have opened 520 office locations in 48 states, with nearly 5,000 members across the country. </p> <p dir="ltr">Connect with James on <a href= "https://www.linkedin.com/in/jamesdwiggins/">LinkedIn</a> and follow him on <a href= "https://www.instagram.com/james.dwiggins/?hl=en">Instagram</a>.   </p> <p dir="ltr"> </p> <p dir="ltr"><strong>About Your Hosts</strong></p> <p dir="ltr"><strong>Lance Billingsley</strong> is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. </p> <p dir="ltr"><strong>Dave Richards</strong> is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.</p> <p dir="ltr"> </p> <p dir="ltr">Check out this episode on <a href= "https://podcasts.apple.com/us/podcast/the-13-podcast/id1749557809/"> Apple Podcasts</a> or <a href= "https://open.spotify.com/show/6GVHzsndD6YG9B5THwCh4z?si=c907eeb88c9d47de/"> Spotify</a>, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you! </p> <p> </p> <p> </p>

Episode thumbnail for More Leads Won't Fix a No-Leverage Business w/ Jason Aleem

July 9, 2026

More Leads Won't Fix a No-Leverage Business w/ Jason Aleem

<p dir="ltr">Real estate agents are taught to build their business like independent entrepreneurs. But independence can become a ceiling when the agent is trying to generate leads, nurture relationships, manage transactions, follow up, keep up with technology, and deliver a great client experience all at once.</p> <p dir="ltr">In today's market, the agents who grow are not always the ones with more hustle or more leads. They are the ones who learn how to build leverage around themselves through better systems, better support, better follow-up, better technology, and a clearer understanding of the environment they actually need to perform.</p> <p dir="ltr">Because as competition increases and consumers expect more transparency, the lone-wolf version of real estate is getting harder to sustain. </p> <p dir="ltr">In this episode, we're joined by Jason Aleem of Redfin to talk about what agents at any brokerage can learn from more systemized models of real estate, why some agents stall before they scale, how AI is changing the way agents work, and why the future may belong to agents who can combine independence with leverage.</p> <p><strong> </strong></p> <p dir="ltr"><strong>What You'll Discover In This Episode </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why agents hit a ceiling when they try to build the business entirely on their own</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What agents can learn from more systemized brokerage models, even if they work at a traditional firm</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why more leads do not matter if the agent cannot convert, nurture, and service them consistently</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How leverage changes an agent's ability to produce at a higher volume</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What separates an agent doing 10 to 15 deals a year from one who can grow into 40, 50, or more</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to think about the trade-off between independence, support, structure, and scale</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why the agent is increasingly becoming the quarterback of a larger transaction experience</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why consumer choice and transparency are reshaping how agents need to communicate value</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why industry headlines can distract agents from the work that actually keeps them in business</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How AI is already changing search, follow-up, listing prep, and productivity</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why agents should think of AI as leverage, not a replacement for the relationship</p> </li> </ul> <p> </p> <p dir="ltr"><strong>About the Guest</strong></p> <p dir="ltr"><a href= "https://www.linkedin.com/in/jasonaleem/">Jason Aleem</a> is the Chief of Real Estate Services at <a href= "https://www.redfin.com/">Redfin</a>. Jason leads Redfin's nationwide salesforce of real estate agents. He oversees the brokerage's client service and sales strategy as well as agent training and development. Since joining Redfin in 2010 as the company's first hire in Texas, he has been instrumental in growing the company and has held numerous leadership roles.</p> <p dir="ltr"> </p> <p dir="ltr"><strong>About Your Hosts</strong></p> <p dir="ltr"><strong>Lance Billingsley</strong> is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. </p> <p dir="ltr"><strong>Dave Richards</strong> is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.</p> <p dir="ltr"> </p> <p dir="ltr">Check out this episode on <a href= "https://podcasts.apple.com/us/podcast/the-13-podcast/id1749557809/"> Apple Podcasts</a> or <a href= "https://open.spotify.com/show/6GVHzsndD6YG9B5THwCh4z?si=c907eeb88c9d47de/"> Spotify</a>, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you! </p> <p> </p> <p> </p>

Episode thumbnail for Every Real Estate Transaction Is a Leadership Test…Are You Passing It?

June 25, 2026

Every Real Estate Transaction Is a Leadership Test…Are You Passing It?

<p><span data-sheets-root="1">Most agents think leadership starts when they build a team, open a brokerage, or finally have people reporting to them. But leadership starts much earlier than that.</span></p> <p><span data-sheets-root="1"><br /> It starts when a buyer is scared, the inspection gets messy, the lender needs one more thing, the client does not understand what is happening, and the agent has to decide whether they are going to panic with them or lead them through it.</span></p> <p><span data-sheets-root="1"><br /> For real estate agents, leadership is not just about managing people. It is about how you show up when people are looking to you for steadiness, clarity, and direction. Clients are making one of the biggest financial decisions of their lives, and many of them are terrified, even when they do not say it out loud.</span></p> <p><span data-sheets-root="1"><br /> In this episode, we unpack what leadership really looks like before, during, and after the title. We talk about influence, presence, fear, emotional responsibility, feedback, team dynamics, and the shift from being a producer to becoming the kind of leader other people can actually trust.</span></p> <p dir="ltr"> </p> <p dir="ltr"><strong>About Your Hosts</strong></p> <p dir="ltr"><strong>Lance Billingsley</strong> is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. </p> <p dir="ltr"><strong>Dave Richards</strong> is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.</p> <p dir="ltr"> </p> <p dir="ltr">Check out this episode on <a href= "https://podcasts.apple.com/us/podcast/the-13-podcast/id1749557809/"> Apple Podcasts</a> or <a href= "https://open.spotify.com/show/6GVHzsndD6YG9B5THwCh4z?si=c907eeb88c9d47de/"> Spotify</a>, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you! </p> <p> </p>

57 total episodes available

Recent guests on The 13% Podcast

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Luke Acree

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Jason Waugh

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Tina Tamboer

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Leigh Brown

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Jenny Hogan-Lizarraga

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Frequently asked questions

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What is The 13% Podcast?

Why do 87% of real estate agents fail?

After decades in the business, we think we've found the answer:

Real estate gives us the freedom and flexibility to build the life we want…

Yet if we don't have boldness, patience, integrity and the discipline to follow the right priorities, we're guaranteed to be in the 87% that fail.

Our character must show up in our EFFORT.

So we're sharing how to take on the mentality of the top 13%, become the person you're meant to be, and earn a great living in the process!

Thanks to the amazing guests and community we're building, all with one goal: to help you join the elite group of agents who are consistently successful…

That's what we share on The 13%.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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