Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

The 2% Club with Rach Hirsch

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by Rach Hirsch

42 episodes

Updated Daily

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Podcast Overview

The 2% Club unpacks the Business of of Wellness with Rach Hirsch. It's your inside look hosted by the founder of Wellness Growth Ventures and co-owner of Empowered Studios, the show explores how today’s most interesting wellness brands are built. Each episode features bold conversations with founders, funders, investors, and operators. You’ll hear how brands grow, how categories shift, what consumers want, and what it actually takes to succeed in today’s wellness economy. Smart. Insightful. Warm. A little witty. Always honest.

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Publishing Since

1/6/2025

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Recent Episodes

February 24, 2026

Your House Might Be Making You Sick: Mold, Brain Fog & Why Women Are Paying the Price

You’ve tried supplements. Hormone panels. Therapy. Ice baths. Maybe even blaming yourself.But what if the problem isn’t you?In Part Two with Ariana Thacker of MoldCo, we go deep on the invisible issue quietly wrecking women’s health: mold exposure.We talk about why mold is far more common than you think, how it shows up as brain fog, chronic fatigue, anxiety, infertility, pregnancy complications, and brutal menopause symptoms, and why so many women get dismissed or misdiagnosed along the way.This episode breaks down:- Why mold impacts your brain, hormones, and immune system- How it can block fertility and make pregnancy harder to achieve and sustain- The symptoms doctors often miss or minimize- How to properly test your home and your body- What prevention actually looks like- What to do if you already suspect exposureThis is not fear-mongering. It’s information women deserve sooner.If you’ve ever thought “something feels off but no one can explain it,” this conversation might change everything.🎧 Listen with curiosity. Share with your group chat. And maybe look at your walls a little differently.

January 27, 2026

We Need to Talk About Cancer, Food, and the Pyramid We Were Taught to Trust

The food pyramid we grew up with shaped more than our plates. It shaped our metabolism, our energy, our hormones, and our long-term health.And now? It’s been quietly rewritten.In this episode of The 2% Club, we break down the new food pyramid and why it looks nothing like the one taught in schools for decades. We talk about the shift away from refined carbs and ultra-processed foods, the return of protein and healthy fats as foundational, and why nutrition is no longer viewed as “diet culture” but as preventative healthcare.We explore: • What actually changed in the new food pyramid • Why blood sugar, inflammation, and nutrient density matter more than calories • How food quality impacts everything from energy to fertility to long-term disease risk • Why modern health conversations are finally treating nutrition as infrastructure, not aestheticsThis isn’t about restriction or food fear. If you’ve ever felt confused by conflicting nutrition advice, this episode offers clarity, context, and a more empowering way to think about food. Because wellness doesn’t start in the gym. It starts on your plate.🎧 Listen now and rethink the foundation.

January 20, 2026

How to Look Wealthy in 2026 (Hint: It’s Not a Birkin)

Wellness used to mean green juice, silent retreats, and being vaguely anti-everything.That era is over.In this conversation, I sit down with <a href="https://studio.youtube.com/channel/UCsriTAn_a_8VU1Nv1bxTNSw" target="_blank" rel="ugc noopener noreferrer"> @imuRgency </a> one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture.We unpack why wellness is no longer crunchy. It’s aspirational. It’s social currency. It’s a status symbol.We get into:Why wellness has officially merged with pop cultureThe 2026 wellness trends no one in traditional wellness is talking about yet<a href="https://studio.youtube.com/channel/UCk2U-Oqn7RXf-ydPqfSxG5g" target="_blank" rel="ugc noopener noreferrer"> @melrobbins </a> launching a protein drink and what that actually signalsWhether buying a house still makes sense right nowIf people even want to have babies anymore (and what that says about the economy)<a href="https://studio.youtube.com/channel/UCAkIMkEaa9sZmjcy7mfd5lQ" target="_blank" rel="ugc noopener noreferrer"> @GunnaOfficial </a>’s run club and the rebrand of fitness as cultureWhy wellness has become a proxy for wealth, taste, and powerAnd how all of this is reshaping how we live, spend, and buildThis episode is for anyone who feels the shift but hasn’t fully named it yet.Wellness didn’t disappear.It leveled up.🎧 Press play if you want to understand where culture is going next.

42 total episodes available

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Frequently asked questions

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What is The 2% Club with Rach Hirsch?: The 2% Club unpacks the Business of of Wellness with Rach Hirsch. It's your inside look hosted by the founder of Wellness Growth Ventures and co-owner of Empowered Studios, the show explores how today’s most interesting wellness brands are built.

Each episode features bold conversations with founders, funders, investors, and operators. You’ll hear how brands grow, how categories shift, what consumers want, and what it actually takes to succeed in today’s wellness economy.

Smart. Insightful. Warm. A little witty. Always honest.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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