Hot Takes from the World of SaaS, AI, Customer Experience, Employee Experience and Partnerships.
Check out SaaS22 on: https://about.saas22.com/
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The 22 Show Ep 10 | A GTM Maestro's Playbook in the AI Age ft. Alex Scholz
Tejas Kinger interviews GTM maestro Alex Scholz about adapting SaaS go-to-market strategies in the AI age, revealing key insights for success.
18 Aug 2025
The 22 Show Ep 9 | Why Most SaaS Partnerships Fail and How to Fix Them ft. Issac Betanzos
SaaS partnerships veteran Isaac Betanzos interviews host on why most SaaS partnerships fail and offers strategies for building successful alliances.
14 Aug 2025
The 22 Show Ep 8 | The only Product Hunt masterclass you’ll ever need: a deep-dive with Laura Cruickshanks
SaaS22 host Tejas interviews Atlas Co-founder Laura Cruickshanks about her Product Hunt launch playbook and building a culture of extreme alignment.
3 Jul 2025
The 22 Show Ep 7 | Your SaaS sales blueprint for 2025 and beyond ft. Shuba Baskaran
Sales leader Shuba Bhaskaran shares her journey from programmer to sales leader and discusses empathy, adaptability, and AI in sales, offering insights for navigating the evolving sales landscape in this interview.
2 Jul 2025
The 22 Show Ep 6 | The Unfiltered Truth About Demo Day ft. Nick Armstrong (Chirp)
Nick Armstrong, founder of CHIRP, reveals the intense pressures of startup accelerator Demo Day, including pivoting weeks before the pitch, in an interview with SaaS22.
17 Jun 2025
The 22 Show Ep 5 | The only SaaS partnerships masterclass you’ll ever need: a deep-dive with Heather Pertel
Heather Pertel, Head of Alliances at Rocketlane, shares her two decades of SaaS experience and emphasizes the importance of genuine human connection for successful partnerships in this interview.
29 Apr 2025
The 22 Show Ep 4 | Applying to Y Combinator in 2025? Don't miss this episode! Sneha: Merlin AI (YC S24) spills the tea
Sneha—a supply chain veteran turned tech founder, shares her inspiring Y Combinator journey. Tired of outdated enterprise software in construction, she and her co-founder (and brother!) built Merlin AI. Sneha demystifies the intense YC application process, highlighting the value of its brutal honesty and the clarity it brings. She reveals the magic of YC's office hours, the power of its tight-knit community, and the surprising humility of its partners. From all-nighters to meeting industry giants, Sneha's experience proves that YC is more than an accelerator – it's a transformative journey for founders ready to build something people want. This is a must-watch for anyone interested in applying to Y Combinator, especially in 2025 and beyond.
Read Sneha's full interview here: https://app.saas22.com/resources/story/35/y-combinator-2025-founder-insider-tips (https://app.saas22.com/resources/story/35/y-combinator-2025-founder-insider-tips)
Learn more about SaaS22 here: https://about.saas22.com/ (https://about.saas22.com/)
Stay updated with everything SaaS22 on LinkedIn here: https://www.linkedin.com/company/saas22/?viewAsMember=true (https://www.linkedin.com/company/saas22/?viewAsMember=true)
Learn more about Merlin AI (YC S24 here): https://www.merlinai.co/ (https://www.merlinai.co/)
21 Apr 2025
The 22 Show Ep 3 | When Formula 1, B2B SaaS Partnerships and Conversational Marketing Collide: In conversation with Ivan Panchev of Stella.expert
Meet Ivan, the data-driven co-founder of Stella.expert, whose journey from software development to WhatsApp marketing innovation showcases the power of strategic partnerships in the SaaS world. With a background in IT projects for BMW and Rolls-Royce, Ivan, alongside his co-founder Christian founded Stella.expert to transform conversational marketing via WhatsApp through their partnership with Wati. A Formula 1 enthusiast and performance optimization expert, Ivan believes in the complementary role of AI rather than its replacement of human expertise.
Read the full story here: https://app.saas22.com/resources/story/33/partnerships-innovation-formula1-stellaexpert-ivan-panchev (https://app.saas22.com/resources/story/33/partnerships-innovation-formula1-stellaexpert-ivan-panchev)
Read more about SaaS22 here: https://about.saas22.com/ (https://about.saas22.com/)
Follow SaaS22 on LinkedIn here: https://www.linkedin.com/company/saas22/?viewAsMember=true (https://www.linkedin.com/company/saas22/?viewAsMember=true)
Check out Stella.expert here: https://stella.expert/ (https://stella.expert/)
Check out Wati here: https://www.wati.io/ (https://www.wati.io/)
21 Mar 2025
The 22 Show Ep 2 | In Conversation with Sunil Dutt (Head of Partnerships, EMEA at DevRev): From the Taekwondo Ring to Targets and Revenue—Sunil Dutt's Partnership Strategy
Welcome to Episode 2 of The 22 Show by SaaS22. Each week, we bring to you sizzling hot takes from the world of SaaS, AI, CX/EX, and Partnerships.
Join us for an insightful interview with Sunil Dutt, Head of Partnerships at DevRev, as he shares his unique journey from Olympic-level martial artist to tech industry leader. Discover how the discipline of martial arts shaped his approach to business strategy and partnership building.
Sunil offers valuable insights on:
Building trust-based partnerships in the AI era.
The evolution of AI technology and its impact on business.
DevRev's innovative approach to bridging development and revenue.
The importance of human connection in the digital age
Learn why focusing on depth over breadth in partner programs matters and how AI complements human intuition in modern business. Whether you're in tech, partnerships, or business development, this conversation offers practical wisdom for navigating today's dynamic business landscape.
Read Sunil Dutt's Interview with SaaS22 here: https://app.saas22.com/resources/story/32/sunildutt-partnership-strategy-dev-rev (https://app.saas22.com/resources/story/32/sunildutt-partnership-strategy-dev-rev)
Check out SaaS22 here: https://about.saas22.com/ (https://about.saas22.com/)
Follow us for more such conversations on LinkedIn here: https://www.linkedin.com/company/saas22/?viewAsMember=true (https://www.linkedin.com/company/saas22/?viewAsMember=true)
Check out DevRev here: https://devrev.ai/ (https://devrev.ai/)
14 Mar 2025
The 22 Show Ep 1 | In Conversation with Asher Mathew: How Partnership Leaders Empowers Partnership Professionals
Welcome to Episode 1 of The 22 Show by SaaS22. Each week, we bring to you sizzling hot takes from the world of SaaS, AI, CX/EX and Partnerships.
In this episode, Asher Mathew, CEO—Partnership Leaders shares the story of the community he founded in 2018 that grew from 50 to over 2,000 members across 95+ countries. The community helps technology partnership professionals connect, learn, and grow through digital and in-person engagements. In this long and candid conversation, Asher discusses the transformation of partner programs from tier-based to points-based systems, the impact of AI on partnerships, and his vision for elevating the partnership profession. He emphasizes the strategic importance of partnerships and the growing prominence of chief partner officer roles.
Read Asher's Full Interview Here: https://app.saas22.com/resources/story/31/asher-mathew-partnership-leaders-empowers-professionals
Prefer the video version? Check us out on YouTube here: https://youtu.be/nF6j3YM0oZo?si=QtIHv3TQqd8SgGDO
Check out SaaS22 here: https://about.saas22.com/
Follow SaaS22 on LinkedIn here: https://www.linkedin.com/company/saas22/?viewAsMember=true
Check out Partnership Leaders here: https://partnershipleaders.com/
Check us out next week as we bring to you yet another exciting interview.
Who has been a guest on The 22 Show by SaaS22
Names identified in recent episode analyses. Showing up to five guests.
Alex Scholz
Isaac Betanzos
Laura Cruickshanks
Shuba Bhaskaran
Nick Armstrong
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
2,271
Score snapshot 15 Sept 2025
Podcast Authority Score: 41 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
56
Social presence
0
YouTube
68
Engagement
0
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