The 8E8 (pronounced "88") Show is a regular show answering dentistry's most important marketing questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
141: How COVID Changed Dental Marketing (For The Better)
It’s 2021 and we live in a faceless society. As in, we literally can’t see each other’s faces. We’ve got eyes, ears, hair (if we’re lucky), and that’s about it. There’s no denying the effects of mask-wearing on our daily interactions with others. It used to be so simple to smile at another shopper in the grocery store, or casually say “hi” or “thank you” to a stranger. Recently, those small connection-building interactions have become awkward and difficult (if not impossible). And what do our masks primarily cover? That’s right: smiles! The very thing our profession works so hard to serve and protect is now nearly invisible to the physical world. So, how does an economy of smiles survive a faceless world? By making big changes to the ways we connect with others.
Read the Article:
https://s8e8.com/articles/how-covid-changed-dental-marketing-for-the-better
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
14 May 2021
140: Back to Basics: Branding 101
Branding is so important and especially important to think about when you’re coming out with a new website. Whether you’re a new startup or taking the important step to refresh your online look, branding choices are an essential first step. Hanna gets our design team in a room to talk about branding and how to make sure yours is engaging, consistent, and representing your practice well.
Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
1 Apr 2021
139: Shattering Social Media Excuses for Dental Startups
We’re breaking down the most frequent excuses we hear from dental startups on why they aren’t posting on social media consistently - it usually comes down to being overwhelmed, not having the time, or not knowing what to say. Social media is the first impression you’ll make on your patients, but in the startup phase, it’s also how your community is gauging if they should trust you. In order to make that great first impression, you’ve gotta show up. Jump into this month’s episode for more.
Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google
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