Whether you're in the entertainment industry or not, this is a podcast that will humour, shock, validate and inform. You think you knew what it's like to be an actor? Think again…
The 98% explores what life is really like for the majority of actors and performers who, rather than trying to find an outfit for the Oscar's, are trying to find a reader for a self tape after working a bar shift. It comes as a surprise to most that only 2% of actors earn their main source of income from acting work. This podcast represents, and gives a voice to, the other 98%.
What started as a comedy podcast in 2018, with co-hosts Alexa and Katie laughing and lamenting about the REAL #actorslife, has morphed into a relatable and supportive space through the lens of honesty and realism. And now, a platform and CIC run by Alexa. By lifting the curtain on things that need changing in the industry, exposing hidden truths, and chatting to brilliant industry professional guests from all corners of the biz, The 98% is a podcast, and platform, that works to humanise those in the industry and redefine what success means in a business that, before now, only shined a spotlight on the small minority.
@the98percentpod
Welcome to The 98% - the home of brutally honest chat about the realities of being an actor and working in entertainment and the performing arts.
[Surprise! You can WATCH this episode on youtube with video content! https://www.youtube.com/watch?v=2db-9zUkCiQ ]
I'm Alexa Morden - an actor who, since starting a podcast in 2018, has also become a writer, acting coach, author, activist, and founding director of The 98% Community Interest Company.
This episode marks the beginning of a new chapter as The 98% joins YouTube! Creating a new space for discussions, advocacy, information, and storytelling. Whether you've been listening since 2018 or you've just discovered the show, thank you for being here! The 98% exists to educate, advocate and empower those working in the creative industries. Across the podcast you'll hear conversations with actors, casting directors, agents, psychologists, safeguarding experts and other industry professionals, alongside investigations into issues affecting performers and practical advice to help creatives build sustainable careers.
If you'd like to support the work of The 98%, or explore more resources, you'll find everything linked below.
The 98%: https://www.the-98-percent.com
Instagram & Youtube: @the98percentpod
Acting With Alexa: https://www.actingwithalexa.com
Instagram: @acting.with.alexa
Beyond the Spotlight Order on amazon: https://amzn.eu/d/0ggzpgLx
(Also available at other stores!)
7 Jul 2026
"AI Actress to Star in AI Film" - The 98% Responds
In July 2026 the AI production company Particle6 announced that their AI creation "Tilly Norwood" will lead new feature film 'Misaligned.'
Read the full press release here:
https://variety.com/2026/film/global/ai-actor-tilly-norwood-movie-debut-misaligned-1236802325/
Listen now to the audio of an IG live that Alexa hosted with guest Rebecca Osias where they share their thoughts and concerns. You can watch the live here: https://www.instagram.com/p/DagFBAliRuh/
Listen to the previous Tilly Norwood deep dive on The 98% with episode "AI Actress Tilly Norwood - Hazard or hype?"
Get your 'Actors Against AI' t-shirt here:
All proceeds go towards the work of The 98% CIC and advocacy of actors.
Follow online...
IG: @the98percentpod @alexa_morden @rebeccaosias_
TikTok: @alexamorden @rebeccaosias_
29 Dec 2025
Performing Under Pressure - With Dr Steve Bull
Happy Holidays everyone! To keep you company between Christmas and New Year, Alexa is joined by an audience favourite (who also happens to be her Dad) performance psychologist Dr Steve Bull, to answer listener questions about confidence, pressure, and navigate the realities of the acting industry.
In this episode Alexa and Steve explore self-tape pressure and perfectionism, managing nerves, developing sustainable processes, confidence in a highly subjective industry, how to work hard without burning out, and more.
Blending psychological insight with lived experience, this discussion offers practical tools and grounded reassurance for actors navigating challenges, self-doubt, and high expectations.
This conversation is reminiscent of the book Alexa and Steve have written together, Beyond The Spotlight: How to Survive and Thrive in the Real World of Acting and Performing Arts, which is now available to pre-order!
Listen to more from Steve on The 98% podcast:
S1E5 'We are made of frigging titanium.'
S3E14 - 'You can make yourself a better CEO.'
S5E29 - 'Your world is subjectivem you can't change it.'
Links & resources:
Be the first to hear when/where you can order Beyond The Spotlight: https://www.crowood.com/book/beyond-the-spotlight/
Explore Acting With Alexa (support, coaching & events): https://www.actingwithalexa.com (https://www.actingwithalexa.com/)
Visit The 98% website: https://www.the-98-percent.com
Follow:
@thepercentpod | @acting.with.alexa | @alexa_morden
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
2,082,718,932
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.8 / 5
6 ratings
Spotify
4.9 / 5
69 ratings
Podcast Authority Score: 75 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
78
Social presence
0
YouTube
93
Engagement
89
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