The ABM Way!

About The ABM Way!

Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.

Publisher

Omprakash Karuppanan

Category

business

Language

en

Explicit

No

First episode

13 Jul 2023

Latest episode

17 Aug 2026

Latest episodes

28 episodes in the feed.

1. 

   17 Aug 2026

   Episode 18: The Enterprise Buyer Who Never Enters the Room | Shalini Pillai Banerjee, CMO at Pine Labs

   What happens to your go-to-market when your company is actually many companies, and five different teams end up calling the same bank? In this episode of The ABM Way, Omprakash Karuppanan sits down with Shalini Pillai Banerjee, CMO at Pine Labs, one of India's largest fintech platforms, to unpack how enterprise marketing works when you're selling multiple product lines into overlapping buying groups — banks, merchants, and enterprises — across a portfolio built through acquisition. Shalini ha...

2. 

   6 Jul 2026

   Episode 17: Running ABM Inside One of the World’s Largest IT Services Companies | Avishek Chakrobarty, Head-Global ABM Centre of Excellence at Kyndryl

   What does Account-Based Marketing look like when you’re selling multi-million-dollar services to Fortune 100 companies across 13+ countries? In this episode of The ABM Way, Omprakash Karuppanan sits down with Avishek Chakrobarty, Global Head of the ABM Center of Excellence at Kyndryl, to unpack how one of the world’s largest IT services organizations operationalizes ABM at enterprise scale. This isn’t another conversation about personalization or intent data. It’s an inside look at how enter...

3. 

   24 Mar 2026

   Episode 16: Signal-Based ABM: How Enterprise Deals Are Actually Won| Webinar with Yulia Olennikova-Senior Marketer and Evangelist at N.Rich

   Signal-Based ABM: How Enterprise Deals Are Actually Won In this Webinar episode of The ABM Way, Omprakash sits down with Yulia Olennikova Senior marketer and evangelist at N.Rich We’re breaking down why signal-based ABM underperforms & what enterprise teams do differently to turn signals into real sales conversations. In one focused hour, we’ll discuss: 1.Why most signal-based ABM programs stall after early engagement 2.The subtle signals that tell you a deal is real & not just cur...

Who has been a guest on The ABM Way!

Names identified in recent episode analyses. Showing up to five guests.

• Yulia Olennikova
• Davis Potter
• Andrei Zinkevich
• Taylor Young
• Vladimir Blagojevic

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 34 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

44

Social presence

0

YouTube

0

Engagement

60

Contact The ABM Way!

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The ABM Way!