The ABM Way!
Claim This Podcastby Omprakash Karuppanan
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Podcast Overview
<p>Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.<br><br>Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.<br><br>Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.</p><p><br></p>
Language
🇺🇲
Publishing Since
7/13/2023
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Recent Episodes
July 6, 2026
Episode 17: Running ABM Inside One of the World’s Largest IT Services Companies | Avishek Chakrobarty, Head-Global ABM Centre of Excellence at Kyndryl
What does Account-Based Marketing look like when you’re selling multi-million-dollar services to Fortune 100 companies across 13+ countries? In this episode of The ABM Way, Omprakash Karuppanan sits down with Avishek Chakrobarty, Global Head of the ABM Center of Excellence at Kyndryl, to unpack how one of the world’s largest IT services organizations operationalizes ABM at enterprise scale. This isn’t another conversation about personalization or intent data. It’s an inside look at how enter...
March 24, 2026
Episode 16: Signal-Based ABM: How Enterprise Deals Are Actually Won| Webinar with Yulia Olennikova-Senior Marketer and Evangelist at N.Rich
Signal-Based ABM: How Enterprise Deals Are Actually Won In this Webinar episode of The ABM Way, Omprakash sits down with Yulia Olennikova Senior marketer and evangelist at N.Rich We’re breaking down why signal-based ABM underperforms & what enterprise teams do differently to turn signals into real sales conversations. In one focused hour, we’ll discuss: 1.Why most signal-based ABM programs stall after early engagement 2.The subtle signals that tell you a deal is real & not just cur...
July 17, 2025
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern|CMO @Cosmo Consult
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
27 total episodes available
Recent guests on The ABM Way!
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Yulia Olennikova
Guest
Omprakash Karuppanan
Guest
Davis Potter
Guest
Andrei Zinkevich
Guest
Taylor Young
Guest
Vladimir Blagojevic
Guest
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Frequently asked questions
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- What is The ABM Way!?
<p>Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.<br><br>Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.<br><br>Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.</p><p><br></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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