Marketing keeps evolving. New platforms emerge. New tools and tactics promise efficiency and growth. Every year there’s a new platform, a new algorithm change to chase, a new AI tool that promises to make everything faster and better. That progress matters. I’m not dismissing any of it. But none of those improvements will make a big impact if your fundamentals aren't solid. This week, I’m starting a new series where we’ll focus on one foundational marketing truth at a time. And we’re beginning with this: if people don’t clearly understand what you offer, they won’t buy. In marketing, we refer to this challenge as positioning. Positioning is the strategic act of articulating exactly how you want to be understood and remembered by a specific audience. Especially in contrast to every other option they could choose. Positioning is critically important because clarity simply reduces friction that keeps people from committing. When prospective customers immediately understand your relevance and value, decisions happen faster and more consistently.Ready to hear more? Let's jump into it!
23 Jan 2026
111 - Opportunity Transfer: 3 Ways to Turn Relationships Into Growth
Today’s episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between people, why trust and risk matter more than volume, and why consistent growth only happens when relationships are supported by structure, not hope.
Sound intriguing? Let’s jump into it.
14 Jan 2026
110 - An Interview with Dale Schott - How to be a market leader in smaller markets
Today’s podcast will be an interview format led by Sanctuary’s CEO Kelly Brown where he’ll be chatting with Dale Schott, President and Owner of Flexlink. Dale brings decades of hands-on experience leading and growing an organization in a constantly evolving industry.
In this conversation, Dale shares insights from his journey as an owner and leader and covers a wide range of topics, including, but not limited to:
Being a market leader in smaller markets
Entrepreneurship through acquisition
How to ask good questions
Dealing with the chaos of a changing world
How to balance personal and business
The importance of culture in an organization
The specialty paper industry
Paying it forward
It’s a practical, grounded discussion rooted in real experience, not theory. To learn more about Flexlink, please visit flexlinkllc.com (https://flexlinkllc.com).
Let's jump in.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
75,368
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
74
Social presence
0
YouTube
76
Engagement
0
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