About The ACCA SBL Guru Podcast with Marty Windle and Friends
In Season 1 of the podcast, we present the audio versions of my SBL in Real Life. Some will be hosted by Marty and others will be Marty's articles read by professional actors. The podcast seeks to provide ACCA SBL Students with better commercial awareness and practical ideas from real companies that can be used to generate examples and ideas in the SBL exam.
Season 2 will be an interview-style show covering study skills for ACCA students.
If you need more help passing the SBL exam, visit www.martywindle.com
Marketing in Theme Parks: How Alton Towers Uses the 7Ps
What does marketing actually look like inside a theme park?
In this episode of SBL in Real Life, Marty takes a trip to Alton Towers to explore how one of the UK’s best-known theme parks uses the 7Ps of marketing to create an experience that customers want to buy — and come back for.
Using real-life examples from Alton Towers, we look at:
🎢 Product – It’s not just about rollercoasters. What is Alton Towers actually selling?
Price – Tickets, dynamic pricing, packages and getting customers to spend once they are inside the park.
Place – How location and digital channels affect the customer experience.
Promotion – Advertising, social media, new ride launches, events and creating excitement before customers even arrive.
People – Why employees are such an important part of marketing a service business.
Process – Booking tickets, entering the park, queueing, apps and making the customer journey as smooth as possible.
Physical Evidence – The rides, theming, signs, buildings and environment that turn a service into a memorable experience.
The 7Ps can sound like another marketing model to memorise for ACCA SBL. But when you see them operating in a business like Alton Towers, they become much easier to understand — and much easier to apply in the exam.
🎧 Season 1: SBL in Real Life – Episode 24
ACCA SBL Guru Podcast with Marty Windle and Friends
#ACCA #SBL #ACCASBL #SBLGuru #Marketing #7Ps #AltonTowers #ThemeParks #StrategicBusinessLeader
23 Feb 2026
Disruptive Technology: The impact on Legacy Magazines.
Explore how legacy media companies are adapting to disruptive technology in this insightful podcast designed for ACCA Strategic Business Leader Students.
This podcast will focus on the National Geographic Magazine and highlight how marketing , technology and leadership allowed the company to adapt its business model to cope with new technology.
Ideal for students preparing for the March 2026 SBL exam, the podcast connects real-world strategic analysis with exam-relevant themes such as digital disruption, change, marketing , and long-term value creation. Stay ahead by understanding how legacy media evolves in a rapidly changing technological landscape and get tips which may be relevant to your exam
25 Nov 2025
SBl Guru Podcast - Service Marketing mix at the Four Seasons Hotel
This is another episode in our series Strategy in Real Life where we take elements of the SBL Syllabus and apply it to a real life organisation in this podcast will focus on Marketing Mix in a Service Organisation.
If you need help with your ACCA SBL Exam visit www.sblguru.com
Prepare smarter for the ACCA Strategic Business Leader (SBL) exam with this episode, where we break down key insights from the Levwell pre-seen case study and turn them into practical, exam-ready strategies. Whether you're sitting SBL for the first time or aiming to boost your professional skills, this podcast helps you understand how to analyze how to apply theories in the exam
#ACCASBL #Levwell #SBLExam #ACCAStudent #ExamPrep #ACCAStudies #PreSeenCaseStudy #StrategicBusinessLeader #SBLTips #AccountingStudents #StudyMotivation #PodcastEpisode
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
78,487
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
30 ratings
Podcast Authority Score: 51 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
38
Social presence
0
YouTube
85
Engagement
77
Contact The ACCA SBL Guru Podcast with Marty Windle and Friends
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Questions about The ACCA SBL Guru Podcast with Marty Windle and Friends
Who hosts The ACCA SBL Guru Podcast with Marty Windle and Friends?
Marty Windle host the show. Published by Marty Windle.
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