The Accidental Marketer Podcast

About The Accidental Marketer Podcast

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Publisher

Impact Planning Group

Category

business

Language

en

Explicit

No

First episode

20 Jun 2018

Latest episode

2 Oct 2026

Latest episodes

161 episodes in the feed.

1. 

   2 Oct 2026

   We Think We Know How Apple Will Position Its New Foldable iPhone

   Apple has revealed its new foldable iPhone—but what position will it ultimately try to own in customers’ minds? Mary and Tom explore three possibilities: turn the technology into one powerful functional benefit, leverage the emotional value of the Apple brand, or turn Apple's late arrival into an advantage. Along the way, they show how B2B marketers can use the same principles to develop stronger positioning—and test their ideas against three criteria: Unique, Important and Believable.

2. 

   21 Sept 2026

   Stop Trying to Differentiate Your Product

   Host Tom and guest Mary reveal how to find hidden product differentiation by examining existing customers, stakeholders, and benefits, not just new inventions.

3. 

   4 Sept 2026

   Being Good Isn’t the Same as Being Good Enough to Win

   Tom and Mary reveal how the Ability to Win scorecard uncovers competitive blind spots by examining the market through the customer's perspective.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.5 / 5

2 ratings

Podcast Authority Score: 44 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

60

Social presence

0

YouTube

0

Engagement

68

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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