I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
The Accidental Marketer Podcast
Claim This Podcastby Impact Planning Group
4.5(2 reviews)
157 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality60
Social0
YouTube0
Engagement68
Podcast Overview
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
Language
🇺🇲
Publishing Since
6/20/2018
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44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality60
Social0
YouTube0
Engagement68
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
15 minutes
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good
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3.0/5
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Recent Episodes
August 7, 2026
Why B2B Companies Keep Serving "Lukewarm Tea"
In this episode we explore one of the most common mistakes companies make when trying to grow: assuming every customer values the same things. Tom and Mary explain the "Lukewarm Tea Syndrome"—the tendency to average customer needs into one generic value proposition that resonates with no one. Through examples from airlines, pharmaceuticals, and B2B medical equipment, they demonstrate how needs-based segmentation can uncover opportunities that are often hiding in plain sight.
July 24, 2026
Why B2B Technology Companies Talk About the Wrong Things
Why do technically superior products so often struggle to gain traction in the marketplace? In this episode, Tom and Mary explore one of the most common traps facing B2B technology companies: becoming so immersed in their own engineering expertise that they unintentionally communicate in ways customers don't value. Find out how to quickly gain better the customer insight that helps companies uncover opportunities hiding in plain sight.
June 26, 2026
Spirit Airlines, Scenario Planning, and the Difference Between Luck and Preparation
When Spirit Airlines abruptly shut down, competing airlines were forced to respond almost immediately. In this episode, Tom and Mary examine how carriers such as United, Southwest, Delta, and JetBlue reacted in ways that were remarkably consistent with their positioning and target customers. The discussion explores what those responses reveal about strategy, competitive preparedness, and the value of scenario planning.
157 total episodes available
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Frequently asked questions
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- What is The Accidental Marketer Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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