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The Ad Project

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by Ad Advance

4.7(12 reviews)
180 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
60

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality85
Social0
YouTube0
Engagement85
Learn more

Podcast Overview

The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.

Language

🇺🇲

Publishing Since

1/14/2021

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60

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality85
Social0
YouTube0
Engagement85
Learn more
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
23 minutes
Performing excellently!
good
Publishing Consistency
Every 10 days

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Recent Episodes

Episode thumbnail for Expanding the Map: Amerge Joins the Podean Family

April 27, 2026

Expanding the Map: Amerge Joins the Podean Family

Host Joe Shelerud interviews Will Fisher, CCO and co-founder of Amerge, discussing Amerge's acquisition by Podean and building a world-class Amazon agency.

Episode thumbnail for The AI Arms Race: Real Tools, Real Use Cases & What's Actually Working Right Now

April 15, 2026

The AI Arms Race: Real Tools, Real Use Cases & What's Actually Working Right Now

Joe Shelerud, CEO of Ad Advance, and Ryan Craver, Chief Strategy Officer of Podean, discuss current AI tools and practical applications, revealing how agencies can leverage automation and model-agnostic strategies for real wins.

Episode thumbnail for Building Culture That Actually Works: Agency Growth, Acquisitions & What's Next

April 3, 2026

Building Culture That Actually Works: Agency Growth, Acquisitions & What's Next

<p>Joe Shelerud is joined by Mark Power, co-founder and Chief Engagement Officer at Podean — the global commerce agency that recently acquired Ad Advance — for a candid conversation about building agencies from the ground up and why culture is the most underrated competitive advantage.</p><p><strong>Key Takeaways:</strong></p><ul><li><strong>Mark's 30-year journey</strong> from B2B email marketing in London → content marketing → IPG → founding Podean with co-founder Travis Johnson</li><li><strong>Why Amazon is more than a sales channel</strong> — and the gap Podean was built to fill</li><li><strong>"Positive Energy" as a cultural umbrella</strong> — how Podean distilled its values into something every team member, across every acquired company, can rally behind</li><li><strong>The real markers of cultural health</strong> — including why the first 3–4 weeks of a new hire tells you everything</li><li><strong>Remote culture done right</strong> — what actually works when your team is virtual and global</li><li><strong>Transparency = Trust</strong> — why sharing the bad news openly builds more loyalty than a polished internal comms strategy ever will</li><li><strong>Navigating acquisitions</strong> — how Podean is integrating Ad Advance and Commerce Canal without an "our way or the highway" mindset</li><li><strong>What's coming next</strong> — a new show hosted by Mark Power and Podean co-founder Ryan Craver, going beyond advertising into broader commerce and industry trends</li></ul><br/><p>If you're building a team, scaling an agency, or navigating a merger, this episode is packed with practical wisdom from two founders who've lived it.</p>

180 total episodes available with 9 transcripts

Recent guests on The Ad Project

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Joe Shelerud

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Maarja Hewitt

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Tony Miller

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Isaac Shelton

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Frequently asked questions

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What is The Ad Project?

The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry.

Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy.

Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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