The Adonis Effect

About The Adonis Effect

The High Ground is a podcast for founders, operators, and senior leaders who are building companies that scale and want to understand the systems, decisions, and infrastructure behind businesses that do it with structure and intention. Hosted by Chloe and Derek Buntin, co-founders of Boderia, each episode covers B2B growth, revenue operations, commercial infrastructure, and the leadership decisions that determine whether a company scales or stalls. The conversations that belong on the high ground. www.boderia.io (http://www.boderia.io) - commercial infrastructure for scaling B2B companies.

Publisher

Chloe Buntin & Derek Buntin

Category

business

Language

en

Explicit

No

First episode

20 Feb 2025

Latest episode

15 Oct 2026

Latest episodes

84 episodes in the feed.

1. 

   15 Oct 2026

   Why Business Owners Waste 20% Of Their Ad Spend | ft. Jason Le

   Most ad accounts could cut 20-30% of their budget and still get the same result. Jason Le shows where that money is quietly leaking. Jason is the founder and managing director of JRNY Digital and has managed more than $40 million in ad spend across 200 businesses. He and Chloe cover: How a business doubled to $10M, then cut the channel responsible The "fact or opinion?" test for marketing decisions Why most small businesses don't need more leads The rule of one for testing ad creative When to cut an ad using your break-even cost Whether billboards and radio are worth it How to brief an agency so you get the right leads Connect with Jason: LinkedIn: https://www.linkedin.com/in/jason-le1 (https://www.linkedin.com/in/jason-le1) Instagram: https://www.instagram.com/jason_le1996/ (https://www.instagram.com/jason_le1996/) JRNY Digital: https://jrnydigital.com.au/ (https://jrnydigital.com.au/) Chapters: 00:00 Meet Jason Le 00:35 Where ad spend quietly leaks 02:30 The attribution mistake 07:14 Why you might not need more leads 09:27 The rule of one for ad creative 12:23 When to cut an ad 16:15 What works in B2B ads 22:54 Jason's story 33:22 Billboards and radio 42:42 Marketing and sales working apart 48:43 Why agencies fail 1:04:39 Jason's #1 advice Revenue Maturity Assessment: see where your business's revenue engine is leaking value, free: https://www.boderia.io/revenue-system-maturity-assessment (https://www.boderia.io/revenue-system-maturity-assessment)

2. 

   8 Oct 2026

   Why Your Senior Hires Keep Failing (And How to Fix It) | ft. Dan Moussa

   Host Chloe interviews executive search expert Dan Moussa on preventing costly senior hire failures by adopting elite sports hiring strategies.

3. 

   24 Sept 2026

   Money vs Reputation: Which One Actually Scales Your Business?

   Host [Host Name] interviews John Jia-Ren Lee, exploring how reputation and relationships drive business growth over monetary gain.

Who has been a guest on The Adonis Effect

Names identified in recent episode analyses. Showing up to five guests.

• Dan Moussa
• John Jia-Ren Lee
• Simon Dell
• Giselle Kramer
• Paul Doherty

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

46,127

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

0

YouTube

72

Engagement

32

Contact The Adonis Effect

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The Adonis Effect