by Adam Koos
The Advisor's Fuel Podcast with Adam Koos, where high performing Financial Planners and Wealth Advisors discover proven processes and actual strategies to elevate their client experience, grow their businesses faster and achieve unprecedented success. Brought to you Adrenaline Advisor Consulting at https://adrenalineadvisor.com/
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Publishing Since
1/15/2025
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August 11, 2026
<p dir="ltr">Most advisors were trained to sell a story. Find a great company, build a thesis, talk a client into the position, then hope the market agrees. The problem shows up when the stock goes down anyway and nobody can explain why.</p> <p dir="ltr">In this episode of The Advisor's Fuel, Adam Koos sits down with David Keller, CMT, founder of Sierra Alpha Research and host of the Market Misbehavior podcast, who spent nearly a decade running the technical research department and the legendary chart room at Fidelity. David breaks down what technical analysis actually is once you strip away the voodoo label, why price carries information the same way earnings do, and how a consistent routine protects advisors from the behavioral biases quietly wrecking their decisions. He and Adam get into relative strength, risk management, the biases that trip up clients and advisors alike, and the mindset that separates good investors from great ones. Whether you already run technical models, you are curious about adding them, or you just want a cleaner process for managing risk and client fear, this one is worth your time.</p> <p dir="ltr"><strong>Episode Timestamps</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">00:00 – Why price has information, just like earnings</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">01:00 – Meet David Keller and Sierra Alpha Research</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">02:00 – From music and psychology to Bloomberg and technical analysis</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">05:00 – Nine years at Fidelity and the chart room</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">13:00 – The chairman's hotline: David's favorite Fidelity story</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">18:00 – Technical analysis in plain terms, minus the voodoo</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">23:00 – The quotes: Fama, Buffett, and Templeton on behavior</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">28:00 – Confirmation bias, endowment effect, and changes of character</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">32:00 – What clients actually want when markets go sideways</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">35:00 – Price is fact: stop guessing what markets should do</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">39:00 – Risk management first and the tornado siren analogy</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">40:00 – What separates average investors from great ones</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">43:00 – The three charts David returns to again and again</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">47:00 – Mindset for the next generation of advisors</p> </li> </ul> <p dir="ltr"><strong>Key Takeaways</strong></p> <p dir="ltr">💡 Technical analysis is not a crystal ball. It is a way to read what the market is doing right now instead of guessing what it should do next.</p> <p dir="ltr">💡 Markets trend because human behavior drives them, and relative strength helps you find what is actually working instead of what you hope will work.</p> <p dir="ltr">💡 Advisors carry a double load of behavioral biases, their clients' and their own. A consistent routine is how you keep emotion out of the process.</p> <p dir="ltr">💡 Being wrong is part of the job. Staying wrong when the evidence has changed is the real mistake.</p> <p dir="ltr">💡 Bull markets are the time to build good routines, because bear markets are when they actually matter.</p> <p dir="ltr">💡 The best investors are the most self-aware, and they ask better questions than everyone else in the room.</p> <p dir="ltr"><strong>Key Quotes</strong></p> <p dir="ltr">🗣 "As technical analysts, what we're doing is recognizing that price has information just like earnings do."</p> <p dir="ltr">🗣 "A consistent but imperfect process is way better than an inconsistent, perfect process."</p> <p dir="ltr">🗣 "The most successful investors aren't necessarily the smartest ones, they're the most aware."</p> <p dir="ltr"><strong>Connect With the Guest</strong></p> <p dir="ltr">David Keller, CMT – Sierra Alpha Research</p> <p dir="ltr">Website: <a href= "https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rUld6X1Q3c25rZUY0Y2VFLWhUM0NDQ3xBR3JiS2FuRTJPV2FyMUdtVnE2Y3VoREcxd0RITmRCWFpYZmRuakViT0k1eEVUNGVkZ09jVHB4Z2t5MkU2aVZyNHhrLWpkZGZfdmNDa19iNS1UQlpBbWZpcGoxZ24yYThzcjFt&q=https%3A%2F%2Fwww.marketmisbehavior.com%2F&v=aBaG3MwZIS4"> https://www.marketmisbehavior.com/</a></p> <p dir="ltr">YouTube:<a href= "https://www.youtube.com/channel/UCsvqZHXxmwJFbRL3DMG2lFg">@dkellercmt </a></p> <p dir="ltr"><strong>Follow Adrenaline Advisor</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Facebook: https://facebook.com/adrenalineadvisorconsulting</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Instagram: https://www.instagram.com/adrenaline.advisor</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Threads: https://www.threads.com/@adrenaline.advisor</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">LinkedIn: https://www.linkedin.com/company/adrenaline-advisor-consulting/</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">TikTok: https://www.tiktok.com/@adrenalineadvisor</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">YouTube: https://www.youtube.com/@AdrenalineAdvisor</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Email: info@adrenalineadvisor.com</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Website: www.adrenalineadvisor.com</p> </li> </ul> <p dir="ltr"><strong>Connect with Adam Koos, CFP, CMT, CFTe, CEPA</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">LinkedIn: https://www.linkedin.com/in/adamkoos</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Website: https://www.adrenalineadvisor.com</p> </li> </ul> <p> </p>
July 28, 2026
<p dir="ltr">Most advisors know they should be creating content, but the second equipment, editing, and keywords enter the conversation, the whole idea gets shelved. This week on Advisor's Fuel, Adam sits down with Kyle Andree, a podcast strategist and producer who has spent the years since 2018 helping business owners and financial advisors launch and grow shows through his company, In-House Podcasts.</p> <p dir="ltr">Kyle breaks down the one question every advisor needs to answer before they hit record, why most podcasts fade out around episode 30, and how to choose a format and cadence that actually fits a practice instead of someone else's playbook. Whether you're thinking about launching your first show, trying to fix one that's stalled, or just want to build trust faster than a newsletter or social post ever could, this conversation is packed with practical insight you can use right now.</p> <h2 dir="ltr"><span style="font-size: 12pt;">Episode Timestamps</span></h2> <p dir="ltr">00:00 — Intro: how Kyle got into podcast production</p> <p dir="ltr">05:00 — Why "what's your why" is step one before you hit record</p> <p dir="ltr">08:00 — A good podcast why vs. a bad one (the optometrist example)</p> <p dir="ltr">13:00 — The biggest mistake advisors make when launching a podcast</p> <p dir="ltr">16:00 — What to check when a podcast isn't growing</p> <p dir="ltr">21:00 — Solo, interview, or co-hosted: picking the right format</p> <p dir="ltr">27:00 — How to actually work with a producer like Kyle</p> <h2 dir="ltr"><span style="font-size: 12pt;">Key Takeaways</span></h2> <p dir="ltr">💡 If you can't say why you want a podcast, you're not ready to hit record.</p> <p dir="ltr">💡 A podcast built for status fades fast. One built to share real expertise doesn't.</p> <p dir="ltr">💡 Podcasting builds a closeness with your audience that a newsletter or social post can't touch.</p> <p dir="ltr">💡 Advisors who over-invest in equipment before they're committed usually end up with expensive gear that sits unused.</p> <p dir="ltr">💡 Pod fade hits around episode 30. Get past it and your odds of sticking with the show go up dramatically.</p> <p dir="ltr">💡 The best podcast format and frequency is the one you'll actually repeat every single week.</p> <h2 dir="ltr"><span style="font-size: 12pt;">Key Quotes</span></h2> <p dir="ltr">🗣 "If you can't tell me a why, I would ask you to go back and think about that why." — Kyle Andree</p> <p dir="ltr">🗣 "The authenticity you get from a 30 or 60 minute podcast conversation goes a lot further than a curated Instagram picture or a well written newsletter." — Kyle Andree</p> <p dir="ltr">🗣 "The best podcast frequency is the one you're gonna use and the one you're gonna stick to." — Adam Koós</p> <h2 dir="ltr"><span style="font-size: 12pt;">Connect With the Kyle Andree</span></h2> <p dir="ltr">Website: <a href= "https://www.inhousepods.com/">https://www.inhousepods.com/</a> </p> <p dir="ltr">Strategy Call Requests: <a href= "https://www.inhousepods.com/form-page">https://www.inhousepods.com/form-page</a> </p> <p dir="ltr">Email: KyleAndree89@gmail.com</p> <h2 dir="ltr"><span style="font-size: 12pt;">Follow Adrenaline Advisor</span></h2> <p dir="ltr">Facebook: https://facebook.com/adrenalineadvisorconsulting</p> <p dir="ltr">Instagram: https://www.instagram.com/adrenaline.advisor</p> <p dir="ltr">Threads: https://www.threads.com/@adrenaline.advisor</p> <p dir="ltr">LinkedIn: https://www.linkedin.com/company/adrenaline-advisor-consulting/</p> <p dir="ltr">TikTok: https://www.tiktok.com/@adrenalineadvisor</p> <p dir="ltr">YouTube: https://www.youtube.com/@AdrenalineAdvisor</p> <p dir="ltr">Email: info@adrenalineadvisor.com</p> <p dir="ltr">Website: www.adrenalineadvisor.com</p> <h2 dir="ltr"><span style="font-size: 12pt;">Connect With Adam Koós</span></h2> <p dir="ltr">Adam Koós, CFP, CMT, CFTe, CEPA</p> <p dir="ltr">LinkedIn: https://www.linkedin.com/in/adamkoos</p> <p dir="ltr">Website: https://www.adrenalineadvisor.com</p> <p> </p>
July 14, 2026
<p dir="ltr">Adam Koós welcomes back John and Jack Kosar of Asbury Research for their quarterly market check-in, and this one covers a lot of ground. They dig into why markets climb slowly and fall fast, what the current shift out of tech and into industrials, financials, and healthcare is really telling us, and why a repeatable, back-tested model beats reacting to whatever's on CNBC that day.</p> <p dir="ltr">Whether you're fielding client calls about volatility or building your own talking points for the next correction, this conversation is packed with the kind of practical, data-driven perspective advisors can put to work right away.</p> <h2 dir="ltr"><span style="font-size: 14pt;">Episode Timestamps</span></h2> <p dir="ltr">00:00 – Adam welcomes back John and Jack Kosar of Asbury Research for their quarterly check-in</p> <p dir="ltr">01:00 – Why markets move at different speeds going up versus going down, and the case against shorting</p> <p dir="ltr">05:00 – Reading the S&P's triangle breakout and what a healthy broadening market looks like</p> <p dir="ltr">09:00 – The 200-day moving average and reading a market at an inflection point</p> <p dir="ltr">14:00 – Where the money is rotating: industrials, financials, and healthcare</p> <p dir="ltr">18:00 – Why breaking a tested model mid-year to chase risk is a dangerous road</p> <p dir="ltr">22:00 – Cutting through the noise with a data-driven, back-tested plan</p> <p dir="ltr">25:00 – Coaching clients to turn off the news and actually enjoy their money</p> <p dir="ltr">29:00 – Inside the Correction Protection Model (CPM) and its 15-year track record</p> <p dir="ltr">32:00 – Final takeaways: every correction starts with a pullback</p> <h2 dir="ltr"><span style="font-size: 14pt;">Key Takeaways</span></h2> <p dir="ltr">💡 Markets tend to climb slowly and drop fast, which is exactly why chasing a short is a much harder trade than most advisors think.</p> <p dir="ltr">💡 The 200-day moving average is a simple gut check on trend. Cracking below it has lined up with real trouble before.</p> <p dir="ltr">💡 Right now the rotation out of tech and into industrials, financials, and healthcare points to a market getting more defensive, not one that's about to fall apart.</p> <p dir="ltr">💡 A repeatable, back-tested model beats reacting to headlines, and breaking that model mid-year to chase performance is a dangerous habit.</p> <p dir="ltr">💡 Every correction starts with a pullback, and every crash starts with a correction, so the plan has to exist before clients start calling.</p> <p dir="ltr">💡 Clients don't need to beat the market. Most just want smaller drawdowns and a good night's sleep, and that's a conversation advisors can have today.</p> <h2 dir="ltr"><span style="font-size: 14pt;">Key Quotes</span></h2> <p dir="ltr">🗣 "Nothing good happens below the 200-day moving average."</p> <p dir="ltr">🗣 "Every correction starts with a pullback, and every crash starts with a correction."</p> <p dir="ltr">🗣 "The market goes up like an LP, and it goes down like a 45."</p> <h2 dir="ltr"><span style="font-size: 14pt;">Connect With the Guests</span></h2> <p dir="ltr">Website: <a href= "http://www.asburyresearch.com">www.asburyresearch.com</a></p> <p dir="ltr">YouTube: <a href= "https://www.youtube.com/@asburyresearch">https://www.youtube.com/@asburyresearch</a> </p> <p dir="ltr">John Kosar</p> <p dir="ltr">LinkedIn: <a href= "https://www.linkedin.com/in/johnjkosar/">https://www.linkedin.com/in/johnjkosar/</a></p> <p dir="ltr">Email: john@asburyresearch.com</p> <p dir="ltr">Jack Kosar</p> <p dir="ltr">LinkedIn: <a href= "https://www.linkedin.com/in/jack-kosar/">https://www.linkedin.com/in/jack-kosar/</a> </p> <p dir="ltr">Email: jack@asburyresearch.com</p> <h2 dir="ltr"><span style="font-size: 14pt;">Follow Adrenaline Advisor</span></h2> <p dir="ltr">Facebook: https://facebook.com/adrenalineadvisorconsulting</p> <p dir="ltr">Instagram: https://www.instagram.com/adrenaline.advisor</p> <p dir="ltr">Threads: https://www.threads.com/@adrenaline.advisor</p> <p dir="ltr">LinkedIn: https://www.linkedin.com/company/adrenaline-advisor-consulting/</p> <p dir="ltr">TikTok: https://www.tiktok.com/@adrenalineadvisor</p> <p dir="ltr">YouTube: https://www.youtube.com/@AdrenalineAdvisor</p> <p dir="ltr">Email: info@adrenalineadvisor.com</p> <p dir="ltr">Website: www.adrenalineadvisor.com</p> <h2 dir="ltr"><span style="font-size: 14pt;">Connect with Adam Koós</span></h2> <p dir="ltr">Adam Koós, CFP, CMT, CFTe, CEPA</p> <p dir="ltr">LinkedIn: https://www.linkedin.com/in/adamkoos</p> <p dir="ltr">Website: https://www.adrenalineadvisor.com</p> <p> </p>
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The Advisor's Fuel Podcast with Adam Koos, where high performing Financial Planners and Wealth Advisors discover proven processes and actual strategies to elevate their client experience, grow their businesses faster and achieve unprecedented success.
Brought to you Adrenaline Advisor Consulting at https://adrenalineadvisor.com/
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