The Advocacy Channel: A Customer Marketing Podcast

About The Advocacy Channel: A Customer Marketing Podcast

Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.

Publisher

impact.com

Category

business · technology

Language

en

Explicit

No

First episode

30 Sept 2021

Latest episode

15 Dec 2025

Latest episodes

3 of 63 episodes have a transcript.

1. 

   15 Dec 2025TRANSCRIPT

   Fraud-Proofing Your Referral Program with Mariana Doncel

   Host Will Fraser interviews Mariana Doncel, B2C Product Marketing Lead at Hack the Box, about pragmatic fraud prevention strategies for referral programs.

2. 

   17 Nov 2025TRANSCRIPT

   Building High-Impact Customer Advisory Boards with Cate Vanasse

   Host Will Fraser interviews Cate Vanasse, TalkDesk's Customer Marketing Leader, on building impactful customer advisory boards that drive revenue and foster advocacy.

3. 

   14 Oct 2025TRANSCRIPT

   Product-Led Advocacy with Ashley Stead

   Will Fraser interviews Ashley Stead, Director, Growth Product at Nesto Group, about building product-led advocacy programs as infrastructure for sustainable growth.

Inside a recent episode

Fraud-Proofing Your Referral Program with Mariana Doncel

Published 15 Dec 2025 · Transcript excerpt

[…] But the benefits of your referral program needs to align with the needs and what your customers are looking for and that that may differ from your actual product, right? So what we see, for example, in the hack the box is that our biggest let's say influencers or the people that are more interested in using our rewards program maybe are people that will not have the ability to spend as much as they wish on the platform. So they use the referral program to be able to get access to certain things and it's a win -win situation, right? Maybe have someone that you know maybe has a more developed currency and therefore cannot access certain products or cannot access you know certain content and it gives them opportunity to do that but while as well you know making a strengthening your breath bringing more people in and that's that's the interesting part it's also about democratizing access to your product. […]

Who has been a guest on The Advocacy Channel: A Customer Marketing Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Mariana Doncel
• Cate Vanasse
• Ashley Stead
• Yulia Shilkina
• Andrew Noonan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

141,916

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

4.9 / 5

29 ratings

Podcast Authority Score: 74 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

86

Social presence

0

YouTube

86

Engagement

71

Contact The Advocacy Channel: A Customer Marketing Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The Advocacy Channel: A Customer Marketing Podcast