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The Affluent Buyer Script

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by Script Marketing

5.0(8 reviews)

110 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality44

Social0

YouTube0

Engagement32

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Podcast Overview

Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs. - Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand. Think of this as your marketing masterclass for scaling your business in the premium home space.

Language

🇺🇲

Publishing Since

7/18/2024

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality44

Social0

YouTube0

Engagement32

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excellent

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Every 7 days

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62 episodes over 1.1 years

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Recent Episodes

August 11, 2026

#106: Getting the Most Out of Your Email List

Your email list is sitting right there in your CRM. Barely used. Mostly forgotten. And it might be the one piece of your marketing that nobody else can take away from you.In this episode, Katy Doss breaks down how to actually get the most out of it — from segmentation to growth to what your open and click rates are really telling you.You'll learn:• Why your email list is one of the only marketing channels you actually own• How to segment your list so every email feels relevant — including by project type if you're a design-build company• Three ways to grow your list on purpose, not by accident• What your open and click rates are actually telling you• What to do with that data so it turns into real follow-up and revenueIf your list has been an afterthought, this episode will change that.Download the free Email List Growth & Segmentation Toolkit at <a href="scriptmarketingco.com/resources" rel="noopener noreferrer" target="_blank">scriptmarketingco.com/resources</a>.

August 4, 2026

#105: 7 Things Landscaping Businesses Have to Do Every Week to Stay Relevant

“Set it and forget it” marketing is officially dead. A stale Google profile, an untouched website, and reviews from two years ago don't signal trust anymore — they signal neglect.In this episode, Katy Doss breaks down the 7 things landscaping businesses need to do every single week to stay visible, relevant, and top of mind with the buyers they want.You'll learn:<ul><li>Why “set it and forget it” marketing no longer works (and what changed)</li><li>The weekly habit that keeps your Google Business Profile working for you</li><li>Why your website should function like a garden, not a monument</li><li>How to track what's actually generating calls, without a marketing degree</li><li>Why your existing clients deserve weekly attention, not just new leads</li><li>The one number most companies never check — and what it's quietly costing them</li></ul> If your marketing runs on autopilot, this episode will show you exactly where to start paying attention again.Download the free Weekly Marketing Rhythm Checklist at <a href="scriptmarketingco.com/resources" rel="noopener noreferrer" target="_blank">scriptmarketingco.com/resources</a>.

July 28, 2026

#104: The 6-Second Attention Checklist for Potential Clients

Your truck wrap. Your Instagram post. Your Google Business Profile. Most of them get judged in about six seconds — and most landscaping companies have no idea what that glance is actually saying. In this episode of The Landscaping Growth Script, Katy Doss breaks down why the real battle for landscaping marketing isn’t happening in your blog posts or your proposals — it’s happening in the seconds before someone ever gets there. You’ll learn: • Why most homeowners decide whether you’re “in the running” before they ever read a word of your marketing • Why long-form content like blogs and videos still matters — and where it actually fits in the funnel • How to audit your truck wrap, yard signs, and Google Business Profile for the six-second test • What your website’s hero section needs to communicate in two seconds or less • The one simple fix for social video hooks that most landscaping companies are getting backwards • How to make sure your proposals and follow-up texts hold up under a glance-level read If your marketing feels like it’s not landing, this episode will show you exactly where the real decision is happening — and how to win it. Download the free 6-Second Attention Checklist for Potential Clients at <a href="scriptmarketingco.com/resources" rel="noopener noreferrer" target="_blank">scriptmarketingco.com/resources</a>.

110 total episodes available

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Frequently asked questions

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What is The Affluent Buyer Script?: Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline.

Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers.

With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue.

You won’t find fluff here. Just real, ready-to-use strategies that help you:

Attract high-income clients who value quality over cost.

Stand out from big-box competitors and low-price undercutters.

Maximize off-season marketing for year-round leads.

Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs.

Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand.

Think of this as your marketing masterclass for scaling your business in the premium home space.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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