The Affluent Buyer Script

About The Affluent Buyer Script

Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs. - Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand. Think of this as your marketing masterclass for scaling your business in the premium home space.

Publisher

Script Marketing

Category

business

Language

en

Explicit

No

First episode

18 Jul 2024

Latest episode

13 Oct 2026

Latest episodes

119 episodes in the feed.

1. 

   13 Oct 2026

   #115: You're Using AI Every Day. Are You Using It Well?

   71% of the landscaping owners we surveyed use AI every day. 86% aren't confident they're getting the most out of it. Using AI and using it well turn out to be two very different things. In this episode, Katy Doss of Script Marketing shares what Script's AI survey of landscaping business owners revealed, and why most companies are stuck with AI living in the owner's browser tab instead of in the business. You'll learn: Why "Are you using AI?" is the wrong question, and what to measure instead The four stages of AI maturity, and how to tell which one your business is in Where AI genuinely belongs in your marketing and sales, and where it should never decide How AI can quietly make your brand sound like every competitor Script's 7 rules for AI in landscaping A 90-day plan to turn personal AI habits into repeatable business workflows The companies that win won't be the ones using the most AI. They'll be the ones that got very good at deciding where it belongs. Download the free report, "AI in Landscaping: The Gap Between Using It, and Using It Well," at scriptmarketingco.com/resources (scriptmarketingco.com/resources).

2. 

   6 Oct 2026

   #114: Inside Rossen Landscape: How an Integrator Builds the Systems Behind a Growing Landscaping Business

   Every landscaping business owner hits the same wall eventually: you can’t be the one designing every backyard and the one running payroll, scheduling, and accountability. Something has to give. At Rossen Landscape, that something was Jason Navon — the CPA-turned-Integrator who spent the last 16 years building the systems behind the design/build company’s magazine-worthy outdoor spaces. In this episode of The Landscaping Growth Script, Katy Doss continues her two-part series on Rossen Landscape with Integrator Jason Navon, picking up where her conversation with owner Jeff Rossen left off. You’ll learn: - How the visionary/integrator model (from the book Rocket Fuel) helps a landscaping business owner scale without losing the vision - Why checklists, specialized roles, and documented process create more room for creativity — not less - The real story behind a client testimonial that proved “good process makes good people better” - Why Jason stopped answering every question his team asked him, and what happened to the business when he did - The three things every landscaping business owner needs in place to actually hold someone accountable - How Jason uses AI every day to run a smoother, more efficient landscaping business If you’re the visionary of your landscaping business wondering who’s going to build the structure underneath you, this episode will show you exactly what that role looks like — and why it matters more than you think.

3. 

   29 Sept 2026

   #113: Losing Control at $2.5 Million: What Jeff Rossen's EOS Journey Teaches Every Growing Landscaping Business

   Most landscaping business owners hit a wall somewhere around $2.5 million in revenue — and what they do next determines whether the company grows past it or stalls out. Jeff Rossen, owner of Rossen Landscape, hit that wall too. For him, it wasn't a marketing problem or a sales problem. It was a systems problem. In this episode of The Landscaping Growth Script, Katy Doss talks with Jeff Rossen, owner of Rossen Landscape — a high-end residential design-build and maintenance company outside Washington, D.C. — about the moment he realized he couldn't run a growing landscaping business by himself, and how implementing EOS (the Entrepreneurial Operating System) changed everything from hiring to client onboarding. You'll learn: Why $2.5–4 million is the revenue ceiling most landscaping business owners hit when they try to run every part of the company themselves How EOS (the Entrepreneurial Operating System) helped Rossen Landscape build real structure without losing what made the business work in the first place The visionary/integrator split — and why Jeff and his business partner don't run it exactly "by the book" How Rossen turns a first client meeting into a concierge-level experience that wins six-figure landscape design-build projects Why Jeff qualifies every lead before sending a designer to the property — and when he's willing to walk away from a $350,000 job The hiring philosophy Rossen uses to keep scaling: prioritizing adaptability over industry experience If you're a landscaping business owner who feels like you've outgrown your own bandwidth, this conversation is a real blueprint for building the structure to grow past it — without losing the parts of the business you started it for. Next week: Jason Navon, Rossen's integrator, joins the show for the other half of this story — how the systems Jeff describes actually get implemented day to day.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 28 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

44

Social presence

0

YouTube

0

Engagement

32