The Agency Diaries is a podcast for founders, freelancers, and creatives building agencies the real way - with grit, guts, and growth. Hosted by Kate Williams, founder of award-winning digital marketing agency KW Marketing, this show opens up the conversations most agency owners keep to themselves - the hard client calls, the self-doubt, the burnout, the boundaries, and the decisions that shape your business behind the scenes. Each episode blends raw, honest stories with practical playbooks you can actually use, from handling scope creep and late payments to pricing with confidence and protecting your energy as a leader. No highlight reels. No guru nonsense. Just real stories, real lessons, and a reminder that you’re not doing this alone. New episodes every three weeks.
The Agency Diaries Podcast
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Podcast Overview
The Agency Diaries is a podcast for founders, freelancers, and creatives building agencies the real way - with grit, guts, and growth. Hosted by Kate Williams, founder of award-winning digital marketing agency KW Marketing, this show opens up the conversations most agency owners keep to themselves - the hard client calls, the self-doubt, the burnout, the boundaries, and the decisions that shape your business behind the scenes. Each episode blends raw, honest stories with practical playbooks you can actually use, from handling scope creep and late payments to pricing with confidence and protecting your energy as a leader. No highlight reels. No guru nonsense. Just real stories, real lessons, and a reminder that you’re not doing this alone. New episodes every three weeks.
Language
🇺🇲
Publishing Since
12/22/2025
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Recent Episodes
August 10, 2026
The Money Pressure Every Agency Founder Quietly Carries
<p>There comes a moment in every founder's journey when money stops feeling exciting... and starts feeling heavy.</p><p>When it's no longer just about paying yourself. It's about payroll. Cash flow. Hiring decisions. Late invoices. Taking risks. Investing in growth. And carrying the responsibility of everyone else who depends on your business.</p><p>In this episode of The Agency Diaries, Kate Williams, founder of award-winning digital agency <a href="https://kwmarketinguk.co.uk/" rel="noopener noreferrer" target="_blank">KW Marketing</a>, unpacks the emotional side of agency finances, why so many founders avoid talking about money, and how financial confidence isn't something you magically wake up with... it's something you build.</p><p>From the reality of paying a growing team to learning how to separate emotion from business decisions, this is an honest conversation about what really happens behind the numbers.</p><p>You'll hear:</p><p>• Why revenue and profit are two very different things</p><p>• The emotional weight of payroll and leading a growing team</p><p>• Why pricing still feels uncomfortable for so many agency owners</p><p>• Cash flow, forecasting and the systems every founder should understand</p><p>• Why investing in growth often feels terrifying (but necessary)</p><p>• The importance of removing emotion from financial decisions</p><p></p><p>Whether you're freelancing, building your first team, or scaling an established agency, this episode is a reminder that financial pressure doesn't mean you're failing. It usually means you're growing.</p><p>And the more openly founders talk about money, the easier it becomes for everyone else to build businesses that are not only ambitious, but sustainable too.</p><p>LINKS & RESOURCES:</p><ul><li><strong>Join the movement</strong> at <strong><a href="https://www.theagencydiaries.co.uk/" rel="noopener noreferrer" target="_blank">theagencydiaries.co.uk</a></strong></li><li><strong>Follow <a href="https://www.instagram.com/theagencydiaries_/" rel="noopener noreferrer" target="_blank">@theagencydiaries_</a></strong> for honest conversations about agency life</li><li>If this resonated, <strong>leave a review</strong> - it helps more founders find this space.</li></ul><br/><p>No nonsense. No highlight reels. Just real stories, real lessons, and a reminder that you’re not doing this alone.</p>
July 20, 2026
Building an Agency Without Losing Yourself with Sophie Bride from Hooey
<p>What does it really take to build an ambitious agency without losing yourself in the process?</p><p>Creative businesses can look polished from the outside, but behind every beautiful brand is a founder carrying responsibility, pressure, self-doubt, and the constant challenge of balancing creativity with commercial growth.</p><p>In this episode of The Agency Diaries, <strong><a href="https://www.linkedin.com/in/k8williams/" rel="noopener noreferrer" target="_blank">Kate Williams</a></strong> - founder of award-winning digital agency KW Marketing - sits down with <strong><a href="https://www.linkedin.com/in/sophiebride/" rel="noopener noreferrer" target="_blank">Sophie Bride</a></strong>, Co-Founder and Creative Director of <strong><a href="https://hooey.studio/" rel="noopener noreferrer" target="_blank">Hooey</a></strong>, for an honest conversation about creative leadership, founder pressure, confidence, boundaries, and building a business that still feels true to who you are.</p><p>This is a conversation about ambition, authenticity, emotional resilience, and the realities of agency life that rarely make it onto social media.</p><p></p><p><strong>You'll hear:</strong></p><p>• The emotional weight of running a creative agency</p><p>• Why leadership can feel lonelier than people expect</p><p>• The pressure of showing up honestly online</p><p>• Balancing creativity with commercial decisions</p><p>• Founder confidence, comparison and imposter syndrome</p><p>• Why money conversations are still so difficult for agency owners</p><p>• The importance of protecting your energy, time and boundaries</p><p>• How to build an ambitious business without sacrificing yourself in the process</p><p></p><p>Whether you're an agency owner, creative founder, freelancer or business leader, this episode is a reminder that you don't have to carry everything alone.</p><p>Because building a successful business shouldn't mean losing the person who built it.</p><p><strong>LINKS & RESOURCES:</strong></p><ul><li><strong>Join the movement</strong> at <strong><a href="https://www.theagencydiaries.co.uk/" rel="noopener noreferrer" target="_blank">theagencydiaries.co.uk</a></strong></li><li><strong>Follow <a href="https://www.instagram.com/theagencydiaries_/" rel="noopener noreferrer" target="_blank">@theagencydiaries_</a></strong> for honest conversations about agency life</li><li>Connect with <strong><a href="https://uk.linkedin.com/in/sophiebride" rel="noopener noreferrer" target="_blank">Sophie Bride</a> </strong>on LinkedIn</li><li>If this resonated, <strong>leave a review</strong> - it helps more founders find this space.</li></ul><br/><p>No nonsense. No highlight reels. Just real stories, real lessons, and practical conversations about building an agency that actually works.</p>
June 8, 2026
Outgrowing Your Brand: Identity, Confidence & Category Leadership With Matthew C. Gough
<p>What happens when your business evolves faster than your brand?</p><p>For many founders, there comes a point where the company they've built no longer reflects who they are, where they're going, or the level they're operating at.</p><p>In this episode of The Agency Diaries, <strong>Kate Williams</strong> - founder of award-winning digital agency <strong><a href="https://kwmarketinguk.co.uk/" rel="noopener noreferrer" target="_blank">KW Marketing</a></strong> - sits down with <strong>Matthew C. Gough</strong>, Creative Director at <strong><a href="https://www.yugenagency.com/" rel="noopener noreferrer" target="_blank">Yugen Agency</a></strong>, for an honest conversation about founder identity, brand evolution, positioning, confidence, and what it really takes to stand out in a world where everyone is competing for attention.</p><p>This is a conversation about growth, perception, ambition, and the emotional side of building something bigger than yourself.</p><p></p><p>You’ll hear:</p><p>• Why so many agencies struggle to articulate what makes them different</p><p>• How founder identity impacts brand identity</p><p>• Why businesses often outgrow their branding</p><p>• The role confidence plays in visibility and positioning</p><p>• Imposter syndrome, comparison culture and showing up online</p><p>• The biggest branding mistakes agency founders make</p><p>• How to know when it's time to evolve your brand</p><p>• Why people buy from people in the age of AI</p><p>• The difference between looking good and being strategically positioned</p><p>Whether you're a founder, agency owner, creative, marketer, or simply navigating your next stage of growth, this episode will leave you thinking differently about the relationship between your business, your brand and yourself.</p><p>Because the strongest brands aren't always the loudest. They're the clearest.</p><p><strong>LINKS & RESOURCES:</strong></p><ul><li><strong>Join the movement</strong> at <strong><a href="https://www.theagencydiaries.co.uk/" rel="noopener noreferrer" target="_blank">theagencydiaries.co.uk</a></strong></li><li><strong>Follow <a href="https://www.instagram.com/theagencydiaries_/" rel="noopener noreferrer" target="_blank">@theagencydiaries_</a></strong> for honest conversations about agency life</li><li>Connect with <strong><a href="https://www.linkedin.com/in/matthewcgough/" rel="noopener noreferrer" target="_blank">Matthew C. Gough</a></strong> on LinkedIn</li><li>If this resonated, <strong>leave a review</strong> - it helps more founders find this space.</li></ul><br/><p>No nonsense. No highlight reels. Just real stories, real lessons, and practical conversations about building an agency that actually works.</p>
8 total episodes available
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- What is The Agency Diaries Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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