The Agent Economy

About The Agent Economy

The Agent Economy is the weekly briefing on how AI is reshaping work, media, and markets - and what it means for marketing leaders

Publisher

Chris Grimsey

Category

business · technology

Language

en

Explicit

No

First episode

7 Apr 2026

Latest episode

12 Oct 2026

Latest episodes

16 episodes in the feed.

1. 

   12 Oct 2026

   How To Use Personal AI Assistants and What Is The Impact For Brands? | EP 16

   Personal agents are changing how people discover, decide, and buy. In this episode, Chris and Stephen break down the rise of personal agents like Instinct and Muse, what they can actually do, and why brands should pay attention now. They also unpack what rapid AI adoption means for consumers, retailers, advertising, and the future of personal assistance. If you’re thinking about how to make your brand compatible with AI agents, this conversation goes straight to the point. TAKEAWAYS Personal agents are transforming daily tasks AI’s future hinges on consumer trust AI adoption is accelerating Retailers must adapt to AI agents Takeaways Personal agents are transforming daily tasks AI's future hinges on consumer trust AI adoption is accelerating Retailers must adapt to AI agents Chapters 00:00 The Rise of Personal Agents 07:55 Real-World Applications of Instinct 15:24 Meta's Muse and Competitive Landscape 20:01 Valuation and Future of Personal Agents 21:13 The Rise of AI in Consumer Adoption 27:15 Navigating Retail and AI Partnerships 32:12 The Future of Advertising and Consumer Ownership 39:32 Optimizing Brand Presence for AI Agents

2. 

   2 Oct 2026

   Max Sinclair CEO @ Azoma (In person) | EP 15

   This week we sat down n person with Max Sinclair - CEO of Azoma to talk through all things Agentic Commerce and how Azoma is helping Enterprises navigate this new and ever changing industry.

3. 

   2 Sept 2026

   What Happened To Reddit Citations In ChatGPT? | EP 14

   Reddit citations dropped sharply in ChatGPT. What does that mean for AI search optimisation, brand visibility, and content strategy? This conversation breaks down the shift in ChatGPT retrieval, why Reddit is surfacing less often, and what brands should do next. It also covers the commercial relationship between ChatGPT and Reddit, the role of AI-generated content, and why recommendations are becoming more important inside prompt responses. TAKEAWAYS Reddit citations dropping can change how brands show up in AI search ChatGPT retrieval updates can reshape content strategy fast AI-generated content and recommendations are now part of the visibility game CHAPTERS 0:00 - Impact of Reddit Citations Drop 1:51 - Changes in ChatGPT Retrieval 9:46 - Commercial Relationship and AI-Generated Content 20:01 - Importance of Recommendations in Prompt Responses

4. 

   18 Aug 2026

   Tech Enabled Marketing Agencies | What we've been building | EP 13

   In this episode, Stephen and Chris discuss the development of tools for AI search, visibility, and optimization. They explore the impact of AI on agency models and the evolution of technology-enabled marketing agencies. Additionally, they delve into the emergence of Amazon Rufus and the implications for optimizing on the Amazon platform. Takeaways Tech-enabled agencies leverage AI to achieve higher margins and deliver value to clients. The development of tools for AI search and visibility is crucial for optimizing on platforms like Google / ChatGPT / Amazon Rufus etc. Chapters 00:00 Tech-Enabled Agencies and AI Impact 02:09 Building Technology for Marketing Agencies 03:15 Utilizing AI for Visibility and Optimization 18:04 Emergence of Amazon Rufus and Optimization Implications

5. 

   28 Jul 2026

   Alex Taylor Co-Founder @ Blankspace | EP 12

   Alex Taylor - Co Founder @ Blankspace The conversation covers a wide range of topics related to the Agent Economy, including the challenges faced by publishers, the impact of AI search on publishers and brands, the economics of live search agents, and the potential for delegating purchases to AI agents. The discussion also delves into the monetization of bot traffic, the influence of publishers and brands in AI search, and the strategies adopted by publishers for monetization. The conversation delves into innovative e-commerce strategies, AI-driven market entry, AI-first approach in business operations, AI automation and workforce, hiring AI-native talent, structured data and AI models, AI model selection and effectiveness, future growth and funding, publisher-LLM deals and legislation, revenue opportunities and human experience, and closing remarks and next steps. Takeaways Challenges faced by publishers in the age of AI search The potential for delegating purchases to AI agents AI-first approach in business operations is accelerating market entry AI model selection and effectiveness play a crucial role in future growth and revenue opportunities Chapters 00:00 Introduction to the Agent Economy Podcast 01:01 Background and Journey into Entrepreneurship 03:11 Challenges Faced by Publishers 06:45 Monetization and Crypto in the Agent Economy 09:24 Publisher Response to AI Search and Innovation 10:33 Influence of Publishers and Brands in AI Search 12:12 Publisher Strategies and Monetization 15:37 Economics of Live Search Agents 18:34 Bots Traffic and Marketing Dynamics 21:14 Delegating Purchases to AI Agents 23:59 Innovative E-commerce Strategies 26:16 Accelerating Market Entry with AI 27:37 AI-First Approach in Business Operations 29:37 AI Automation and Workforce 31:15 Hiring AI-Native Talent 32:20 Structured Data and AI Models 33:20 AI Models and Business Impact 35:56 AI Model Selection and Effectiveness 37:59 Future Growth and Funding 40:34 Publisher-LLM Deals and Legislation 43:09 Revenue Opportunities and Human Experience 44:23 Closing Remarks and Next Steps 44:40 End of Conversation

6. 

   21 Jul 2026

   The Best AI Search Tracking Tools | EP 11

   The conversation covers a detailed discussion on AI search and the tools available in the market for tracking visibility. It also delves into the shift from SEO to AEO and GEO, highlighting the importance of agentic workflows and the impact of AI search on businesses. Takeaways AI Search Tools Shift from SEO to AEO and GEO Chapters 00:00 Introduction to AI Search Tools 02:11 Evolution of AI Search Tools 05:07 The Role of Agentic Workflows 07:09 Impact of AI Search on Businesses

7. 

   14 Jul 2026

   Building an AI Native Agency | EP 10

   In this conversation, Chris and Stephen discuss the emergence of AI native agencies and the impact of AI on agency operations. They explore the utilization of technology to scale operations, the transition from services to products, and the importance of brand positioning and visibility in the AI search landscape. Takeaways AI Native Agencies Service as Software Chapters 00:00 Introduction to AI Native Agencies 03:20 The Rise of AI Native Agencies 08:33 Utilizing Technology to Scale Operations 15:16 Building Custom Workflows with AI 29:21 Transitioning from Services to Products 35:46 Brand Positioning and Visibility

8. 

   1 Jul 2026

   The Agent Economy In Person! | EP9

   This week we discuss all things AI Search, Agentic Commerce, LLM Advertising, Frontier models and what Founder life is actually like in the era of AI.

9. 

   14 Jun 2026

   How ChatGPT Ads Monetise The Decision Layer | EP 8

   The conversation covers the introduction of Chat GPT ads, self-serve platform, bidding options, agency infrastructure, targeting, ad strategy, AI search optimization, context hints, relevance weighting, ad placement, conversion tracking, agentic commerce, brand optimization, and the importance of organic visibility. It also previews the next episode on agentic commerce and Shopify integration. Takeaways Chat GPT ads offer a new advertising opportunity with a self-serve platform and bidding options. AI search optimization can inform ad targeting and context hints for effective ad placement. Relevance weighting and user experience play a key role in ad placement and user intent. Chapters 00:00 Introduction to Chat GPT Ads 05:18 Targeting and Ad Strategy 11:37 Hiring and Workforce at OpenAI 17:31 Relevance Weighting and User Experience 23:15 Ad Triggers and Restricted Topics 29:06 Brand Optimization for Ads

10. 

    4 Jun 2026

    Google's New Era Of Search | EP 7

    In this episode, Chris and Stephen discuss the updates from Google I.O., focusing on Google's new era of search. They cover topics such as AI mode, ad opportunities, agentic workflows, and the impact on marketing channels. They also explore the implications for businesses and the shift in user experience. Takeaways AI mode and agentic workflows are revolutionizing the Google search experience. The shift in user experience and the impact on marketing channels will require businesses to adapt and optimize their strategies. Chapters 00:00 Introduction to Google I.O. Updates 06:01 Agentic Coding and Personal Intelligence

11. 

    21 May 2026

    Agentic Commerce Is Live | EP 6

    The conversation delves into the world of Agentic Commerce, focusing on the expansion of Rufus, understanding its capabilities, optimizing for AI search, the evolution of ChatGBT and ads, and the future of search and Agentic Commerce. Key takeaways include the significance of Agentic Commerce and the importance of AI search optimization for brands and businesses. Takeaways Agentic Commerce AI Search Optimization Chapters 00:00 Introduction to Agentic Commerce 07:16 Optimizing for Rufus and AI Search 21:01 Evolution of ChatGBT and Ads 28:05 Future of Search and Agentic Commerce

12. 

    12 May 2026

    How AI Is Rewiring Customer Behaviour | EP 5

    The conversation delves into the impact of AI on consumer behavior, the collapse of the traditional sales funnel in AI, the role of personalization and brand affinity in AI, the importance of structured data and AI readiness, the emergence of AI in the transaction layer, and the strategic readiness for AI commerce. The discussion also highlights the role of AI as an influencer and the impact of AI on consumer trust and decision-making. Takeaways AI as an Influencer The Impact of AI on Consumer Behavior Chapters 00:00 The Role of AI in Consumer Behavior 08:04 Personalization and Brand Affinity in AI 23:33 Structured Data and AI Readiness 32:01 AI and the Transaction Layer

13. 

    5 May 2026

    The End Of The Blue Link | EP 4

    The conversation explores the impact of AI on the search landscape and the need for brands to adapt to the changing environment. It delves into the dominance of Google search, the influence of AI on consumer behavior, the journey of Google, the rise of AI, the pace of innovation, the significance of AI acquisitions, the evolution of AI, the rise of AI overviews, the transition to AI mode, the influence of AI on consumer behavior and trust in platforms, the impact of AI on consumer behavior, the introduction of AI mode and its implications, the debate on the future of SEO and AI, the changing landscape of search and its implications for brands, the opportunity for brands in the changing search landscape, the role of SEO and AI in the future, the future of SEO and AI, the importance of AI visibility and optimization, and the future of SEO and AI. Takeaways AI is transforming the search landscape Brands need to adapt to the changing search environment Chapters 00:00 The Dominance of Google Search 07:06 The Impact of AI on Search Behavior 12:51 The Significance of AI Acquisitions 18:05 The Influence of AI on Consumer Behavior 23:28 The Transition to AI Mode and its Implications 29:29 The Opportunity for Brands in the Changing Search Landscape 35:23 The Role of SEO and AI in the Future 41:11 The Importance of AI Visibility and Optimization

14. 

    22 Apr 2026

    ChatGPT Enters The Ad Game | EP 3

    The episode begins with an introduction to Chat GPT ads and Claude design, followed by a discussion on the history and pilot launch of Chat GPT ads. The conversation then delves into the expansion and international rollout of Chat GPT ads, the pricing models and ad tech partnerships, ad formats and user settings, self-serve ads manager and CPC pricing, and measurement and SEO strategy in Chat GPT ads. The key takeaways include the international expansion of Chat GPT ads and the importance of organic visibility in the ad space. Takeaways Chat GPT ads are expanding internationally The importance of organic visibility in Chat GPT ads Chapters 00:00 Introduction to Chat GPT Ads 17:36 Pricing Models and Ad Tech Partnerships 25:23 Ad Formats and User Settings 32:25 Measurement and SEO Strategy in Chat GPT Ads

15. 

    15 Apr 2026

    AI models, Tech Layoffs, Changes in AI-Driven Search Behavior, The Importance of AI Search | EP 2

    The conversation covers the rapid advancements in AI models, the impact of tech layoffs, changes in AI-driven search behavior, the importance of AI search and optimization, Shopify's agentic capabilities, and the preparation for ads in ChatGPT. These topics shed light on the evolving landscape of AI and its impact on various industries, particularly in marketing and e-commerce. Takeaways AI models are becoming more powerful and are being released at a faster pace Tech layoffs are impacting the global technology sector, with 75% of the cuts in the US AI-driven search behavior changes are leading to a decline in website visitors and an increase in impressions AI search, answer engine optimization, and generative engine optimization are key areas of focus for brands Shopify's agentic capabilities and collaboration with ChatGPT are set to revolutionize the consumer experience ChatGPT is preparing for CPC ads, signaling a shift in advertising capabilities Chapters 00:00 Advancements in AI Models 09:14 Impact of Tech Layoffs 17:23 AI Search and Optimization 25:40 Preparation for Ads in ChatGPT

16. 

    7 Apr 2026

    Introducing The Agent Economy

    The conversation delves into the impact of AI on marketing and organizations, covering recent updates in the AI space, adoption and use cases of AI models, advancements in AI models, comparison of Anthropic and OpenAI, advertising with ChatGPT, organizational changes and AI adoption, and the future of AI in organizations. It explores the direction of travel towards agentic commerce, the adoption rate of AI models, and the impending launch of the latest model. Additionally, it discusses the impact of AI on organizational structure, market correction, and over-hiring, as well as the role of AI in communication and coordination, access to AI models, and the value of AI skills and automation in the workplace. The conversation delves into the growth of AI search and its impact on traditional search engines, the rise of agentic commerce and its implications for the retail industry, and the transition to AI in traditional search engines. The discussion explores the challenges and opportunities presented by these technological advancements, shedding light on the evolving landscape of consumer behavior and business strategies. Takeaways AI Impact on Marketing AI Adoption in Organizations AI search growth Agentic commerce and its impact on retail Transition to AI in traditional search engines Chapters 00:00 Introduction to AI in Marketing 06:14 Adoption and Use Cases of AI Models 11:06 Use Cases of AI Models 15:54 Comparison of Anthropic and OpenAI 22:09 Advertising with ChatGPT 27:05 Organizational Changes and AI Adoption 35:09 AI Search and Traditional Search Engines 45:15 The Rise of AI Search 54:08 Agentic Commerce and Retail

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