The show that brings to you the movers and shakers of the agetech ecosystem, hosted by Keren Etkin, founder of TheGerontechnologist and the author of The AgeTech Revolution.

The AgeTech Podcast - by TheGerontechnologist
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The show that brings to you the movers and shakers of the agetech ecosystem, hosted by Keren Etkin, founder of TheGerontechnologist and the author of The AgeTech Revolution.
Language
🇺🇲
Publishing Since
7/15/2019
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Recent Episodes

January 22, 2026
Housing First: Upside's Revolutionary Healthcare Approach
<p>"Housing stability is not binary." In this episode, Keren Etkin welcomes back Jake Rothstein, Founder and CEO of <strong>Upside</strong>, to discuss how his company is bridging the gap between the housing and healthcare industries.</p><p>Jake shares the "story arc" of Upside - from helping his grandmother find a rental to building a national network of 33,000+ vetted apartments that serves the most vulnerable Medicare and Medicaid populations.</p><p><strong>Key topics discussed:</strong></p><ul><li><p>How housing stability directly impacts clinical ROI (and how payers measure it).</p></li><li><p>The pivot from a consumer-facing concierge service to a B2B payer-focused model.</p></li><li><p>The "Secret Sauce": Using AI to handle administrative complexity while keeping human "Care Guides" at the center of advocacy.</p></li><li><p>Why the system collapses if we don't move "upstream" to solve Social Determinants of Health (SDOH).</p></li></ul>

January 7, 2026
Dignity by Design: The Business of Universal Fashion
<p>Why should getting dressed be a 20-minute struggle? In this episode of the AgeTech Podcast, Keren Etkin sits down with <strong>Jimmy Zollo</strong>, co-founder and CEO of <strong>Joe & Bella</strong>, to explore the intersection of empathy and the fashion industry.</p><p>Jimmy shares the deeply personal origin story of his brand- witnessing his grandmother’s painful daily routine- and how that led him to pivot from consumer insights to the complex world of adaptive apparel. We go behind the scenes of the "Four Fs" of their product development process and discuss the surprising market data showing that universal design isn't just for older adults anymore.</p><p><strong>In this episode, you’ll learn about:</strong></p><ul><li><p><strong>The Genesis of Joe & Bella:</strong> How a FaceTime call during the pandemic revealed the "ugly" truth about existing adaptive clothing and inspired a new standard for dignity.</p></li></ul><ul><li><p><strong>The Business of Universal Design:</strong> Why 40% of their recent male customers are under the age of 35 and what this means for the future.</p></li><li><p><strong>Gender-Based Market Insights:</strong> Key differences in how older men and women prioritize comfort, price, and aesthetics when shopping.</p></li></ul><p><br /></p>

December 30, 2025
Jewelry That Saves Lives: De-stigmatizing Aging Through Design with Mara Perlmutter
<p>When Mara Perlmutter’s mother refused to wear the standard "white unattractive plastic" medical alert devices available on the market, she asked Mara to create something beautiful instead. </p><p>In this episode, Keren is joined by Mara Perlmutter, founder and CEO of Trelawear, to discuss how thoughtful design can de-stigmatize aging and improve safety for women.</p><p>Mara discusses her transition from over 25 years in the jewelry industry to becoming a hardware founder in the AgeTech space.</p><p> She breaks down the engineering challenges of creating the first metal-based wireless emergency device.</p><p>We also dive into the business side of the startup journey, including the grueling two-year process to launch on QVC and how Trelawear navigated FSA and HSA eligibility to make the product more accessible.</p><p><strong>Topics Covered:</strong></p><ul><li>Why "ugly" tech leads to low adoption and how Trelawear solves this.</li><li>The reality of the QVC merchant process.</li><li>Expanding use cases: From seniors to real estate agents and lone workers.</li></ul>
74 total episodes available
Recent guests on The AgeTech Podcast - by TheGerontechnologist
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Stefano Selorio
Guest
Matt Cooley
Guest
Elizabeth Miller
Guest
Lyne Landry
Guest
Frank Engelman
Guest
Linda Dailey
Guest
Mike Hughes
Guest
Dr Brittne Kakulla
Guest
Greg Olsen
Guest
David Finkelstein
Guest
Hemanshu Jain
Guest
Jeff Weiss
Guest
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- What is The AgeTech Podcast - by TheGerontechnologist?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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