About The AgeTech Podcast - by TheGerontechnologist
The show that brings to you the movers and shakers of the agetech ecosystem, hosted by Keren Etkin, founder of TheGerontechnologist and the author of The AgeTech Revolution.
"Housing stability is not binary." In this episode, Keren Etkin welcomes back Jake Rothstein, Founder and CEO of Upside, to discuss how his company is bridging the gap between the housing and healthcare industries.
Jake shares the "story arc" of Upside - from helping his grandmother find a rental to building a national network of 33,000+ vetted apartments that serves the most vulnerable Medicare and Medicaid populations.
Key topics discussed:
How housing stability directly impacts clinical ROI (and how payers measure it).
The pivot from a consumer-facing concierge service to a B2B payer-focused model.
The "Secret Sauce": Using AI to handle administrative complexity while keeping human "Care Guides" at the center of advocacy.
Why the system collapses if we don't move "upstream" to solve Social Determinants of Health (SDOH).
7 Jan 2026
Dignity by Design: The Business of Universal Fashion
Why should getting dressed be a 20-minute struggle? In this episode of the AgeTech Podcast, Keren Etkin sits down with Jimmy Zollo, co-founder and CEO of Joe & Bella, to explore the intersection of empathy and the fashion industry.
Jimmy shares the deeply personal origin story of his brand- witnessing his grandmother’s painful daily routine- and how that led him to pivot from consumer insights to the complex world of adaptive apparel. We go behind the scenes of the "Four Fs" of their product development process and discuss the surprising market data showing that universal design isn't just for older adults anymore.
In this episode, you’ll learn about:
The Genesis of Joe & Bella: How a FaceTime call during the pandemic revealed the "ugly" truth about existing adaptive clothing and inspired a new standard for dignity.
The Business of Universal Design: Why 40% of their recent male customers are under the age of 35 and what this means for the future.
Gender-Based Market Insights: Key differences in how older men and women prioritize comfort, price, and aesthetics when shopping.
30 Dec 2025
Jewelry That Saves Lives: De-stigmatizing Aging Through Design with Mara Perlmutter
When Mara Perlmutter’s mother refused to wear the standard "white unattractive plastic" medical alert devices available on the market, she asked Mara to create something beautiful instead.
In this episode, Keren is joined by Mara Perlmutter, founder and CEO of Trelawear, to discuss how thoughtful design can de-stigmatize aging and improve safety for women.
Mara discusses her transition from over 25 years in the jewelry industry to becoming a hardware founder in the AgeTech space.
She breaks down the engineering challenges of creating the first metal-based wireless emergency device.
We also dive into the business side of the startup journey, including the grueling two-year process to launch on QVC and how Trelawear navigated FSA and HSA eligibility to make the product more accessible.
Topics Covered:
Why "ugly" tech leads to low adoption and how Trelawear solves this.
The reality of the QVC merchant process.
Expanding use cases: From seniors to real estate agents and lone workers.
Who has been a guest on The AgeTech Podcast - by TheGerontechnologist
Names identified in recent episode analyses. Showing up to five guests.
Stefano Selorio
Matt Cooley
Elizabeth Miller
Lyne Landry
Frank Engelman
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
120,008
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.5 / 5
4 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 59 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
72
Social presence
0
YouTube
82
Engagement
32
Contact The AgeTech Podcast - by TheGerontechnologist
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about The AgeTech Podcast - by TheGerontechnologist
Who hosts The AgeTech Podcast - by TheGerontechnologist?
Keren Etkin host the show. Published by Keren Etkin.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does The AgeTech Podcast - by TheGerontechnologist take guests?
Yes. Guests have been identified in episode analyses.
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