The Agile Brand with Greg Kihlstrom
Hosted by Greg Kihlström · The Agile Brand
4.9from 112 ratings
- 974
- Episodes
- 496
- Transcribed
- 112
- Ratings
- Daily
- Cadence
- 2019
- First episode
- 2M
- YouTube views
About The Agile Brand with Greg Kihlstrom
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations. Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off. Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them. Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms. New episodes drop at least three times a week. Follow the show so new episodes arrive automatically. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
- Publisher
- The Agile Brand
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 12 Feb 2019
- Latest episode
- 16 Oct 2026
Latest episodes
496 of 974 episodes have a transcript.
16 Oct 2026TRANSCRIPT
Treasure AI's Brenno Valerio on finding the right time to make martech changes
14 Oct 2026TRANSCRIPT
Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
13 Oct 2026TRANSCRIPT
Spotlight's John Rockhold on Influence Orchestration in B2B
Inside a recent episode
Treasure AI's Brenno Valerio on finding the right time to make martech changes
Published 16 Oct 2026 · Transcript excerpt
[…] And people who resist are often the ones whose teams built and maintain the current integrations. How do you make the case to maybe reluctant members of a buying committee that it's the right time for change? It's a good question. Don't offend those that were previously involved, I think is one answer. It's bring them in. to the fold, let's understand what were your expectations when you made that decision, what were the ROI and the value that you were expecting to get from that solution, and let's focus on one or two problem statements or one or two workflows that we think we can improve if we are able to prove that value. […]
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See plansWho has been a guest on The Agile Brand with Greg Kihlstrom
Names identified in recent episode analyses. Showing up to five guests.
- Brenno Valerio
- Dan Weirich
- John Rockhold
- Kaz Ohta
- Kazuki Ohta
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 2,426,294
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.9 / 5
- 112 ratings
Podcast Authority Score: 98 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 98
- Social presence
- 100
- YouTube
- 93
- Engagement
- 99
Contact The Agile Brand with Greg Kihlstrom
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about The Agile Brand with Greg Kihlstrom
Who hosts The Agile Brand with Greg Kihlstrom?
Greg Kihlström host the show. Published by The Agile Brand.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does The Agile Brand with Greg Kihlstrom take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
496 of 974 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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