The Agri-Works Podcast
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Podcast Overview
<p>The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. </p><p> </p><p>Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.</p>
Language
🇺🇲
Publishing Since
11/3/2025
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Recent Episodes
August 10, 2026
Events: Worth It or a Waste of Time?
Ag shows, speaking slots, a branded stand and merch nobody asked for: events are one of the biggest line items in an agri-marketing budget and one of the least interrogated. In this episode, Olivia and new co-host Steph Rogers get into what actually makes an event worth showing up to, how to use shows and events in your wider marketing strategy before, during and after. And the question most brands ask but probably shouldn't be the only one: what was the ROI?
July 3, 2026
Mary Perry: Brand vs. dealer in machinery marketing
From a John Deere placement to running her own agency working across manufacturers and dealers, Mary Perry has spent her career inside the machinery industry's trickiest relationship. We talk through her journey into ag marketing, and dig into the real tension between brand and dealer identity and how to balance the two!
May 1, 2026
Henk Geertsema: Communicating policy and building relationships
Henk is PR and Communications Manager for the Country Land and Business Association (CLA) North region, leading on media and member communications. In this episode, we chat about how effective communication shapes policy, why relationships sit at the centre of any type of influence, and the role in-person events still play in a modern marketing strategy.
9 total episodes available
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Frequently asked questions
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- What is The Agri-Works Podcast?
<p>The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. </p><p> </p><p>Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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