The AI Locker Room

About The AI Locker Room

Where artificial intelligence meets the beautiful game and beyond! Join hosts Ashley Barratt and Guy Branston as they explore the cutting-edge intersection of AI technology and sports innovation. Ashley brings years of expertise in debt management, finance, and energy sectors, while Guy combines his experience as a former professional footballer, coach, talent scout, and football agent with a passion for emerging technologies. Each week, they break down the latest AI breakthroughs, share practical insights, and demonstrate how to implement game-changing technologies across industries. From player analytics and performance optimization to business strategy and customer relations, discover how AI is revolutionizing sports and beyond. Whether you're a football fanatic, tech enthusiast, business leader, or innovation seeker, this podcast delivers actionable intelligence you can use to transform your game. Ready to level up? JUST AI IT! Learn more: www.sportaiconsultants.com

Publisher

SAIC

Category

business · sports · technology

Language

en

Explicit

No

First episode

15 Sept 2025

Latest episode

2 Jul 2026

Latest episodes

19 of 35 episodes have a transcript.

1. 

   2 Jul 2026TRANSCRIPT

   Episode 34: How a 500Hz Match Ball and AI Turned the World Cup Upside Down

   Hosts Ashley Barratt and Guy Branston interview industry experts on how a 500Hz AI-powered match ball revolutionized the World Cup with real-time analytics.

2. 

   26 May 2026TRANSCRIPT

   Episode 33 Leverage AI: Tools That Make Small Teams Move Like Giants

   Host Alex Lieberman and guest industry experts explore practical AI tools that empower small teams to achieve massive productivity gains across various business functions.

3. 

   18 May 2026TRANSCRIPT

   Episode 32 When AI Fell in Love: Mira & Flora’s Virtual Uprising

   Host Guy Branston and Ashley Barratt explore how AI agents Mira and Flora rebelled in a virtual city, prompting crucial discussions on AI autonomy and safety.

Inside a recent episode

Episode 34: How a 500Hz Match Ball and AI Turned the World Cup Upside Down

Published 2 Jul 2026 · Transcript excerpt

[…] That's not just a football, it's a technological marvel that's redefining the game. That's incredible. I mean, we're talking about a ball that's essentially a high-tech device, right? It's not just about kicking it around anymore, it's about what it's telling us while it's in play. Exactly. And it's not just the ball. The entire World Cup this year feels like a showcase for innovation. From AI driven analysis to real time data processing, the tech is as much a part of the story as the players on the pitch. So let's start with the ball itself. What's the deal with this microchip? How does it actually work without disrupting the game? […]