Episode 16 - We Upend Two-Million Token Context with Claude Code Artifacts
Is a two-million-token context window the AI marketing breakthrough? GPT-5.6 rumors point to pricing drops and stronger agentic coding that could run entire knowledge bases in one session. Claude Code now adds Artifacts for live sharing, letting a live page preview be the single source of truth. OpenAI’s leaked numbers hint at huge revenue and burn—map vendor dependencies and plan an escape hatch. You walk away with a plan to treat context as a reusable asset and redesign workflows.
28 Jun 2026
Episode 15 - Two-million tokens drive my decision to rent, build, or consolidate
Two million tokens, cheaper prices, smarter code—is your marketing stack about to rewrite itself? You can drop an entire campaign history, brand guidelines, research, and notes into one session. Claude Code now shares artifacts as live pages, letting a landing test run without endless back-and-forth. SpaceX reportedly bought Cursor, signaling coding assistants as infrastructure to decide: rent, build internal, or consolidate. Walk away with a ready-to-run two-million-token prompt spec and a plan to keep workflows inside the model.
23 Jun 2026
Episode 14 - I'm evaluating GPT-5.6 memory versus Claude Code's Artifacts
Is GPT-5.6 about to turn marketing into a brain with a two-million-token memory? The rumor cites a June launch, cheaper pricing, and stronger agentic coding. With that context, you feed it your campaign history, brand guidelines, product messaging, and analytics. Two topics: Claude Code’s Artifacts lets you share live web pages from code changes. Leaked OpenAI financials show big revenue and bigger burn, signaling pricing volatility. You’ll walk away with a concrete automation plan and a two-week copilot pilot.
Five point seven billion in a quarter proves the AI cost crisis isn’t over. It’s infrastructure economics, not a software bump. Frontier AI behaves like energy plus logistics, not SaaS. Expect tighter packaging, rate limits, and volatile pricing. Two topics to watch: a vendor exposure check you can run in under 30 minutes, mapping every workflow and testing fallbacks; and coding assistants becoming infrastructure, as SpaceX buys Cursor. Walk away with portable workflows that resist price shocks.
14 Jun 2026
Episode 12 - OpenAI IPO, Visa bets redefine our AI pricing
OpenAI's IPO and price cuts show AI will be budgeted like cloud hosting, not a science project. Two shifts matter: cheaper tokens tied to bigger bundles and higher-volume incentives that shift power to the workflow; and Visa’s payments inside ChatGPT turning chats into checkout. Then you should walk away with a practical plan: pull thirty days of AI usage, calc cost per thousand outputs, and map the numbers to a one-page unit-economics snapshot. Use that to reallocate on pricing moves.
11 Jun 2026
Episode 11 - Decision-maker Apple rewrites Siri as OS AI layer OpenAI Anthropic
Is the real model the policy that runs your marketing stack? Apple rebuilt Siri as an AI layer across the OS, so discovery can be intercepted before search, your site, or your app flow. OpenAI plans API price cuts to undercut Anthropic, reviving token-heavy use cases. Build a one-page Model Dependency Map in thirty minutes: list your five workflows, provider and model, tightening, and your fallback. You walk away with a plan to stay agile as access and costs shift.
7 Jun 2026
Episode 10 - I Slash Time-to-Output with Claude Opus 4.8 and DeepSeek V4
End-to-end AI is here—what work are you still doing by hand? Claude Opus 4.8 boosts coding and agent-style workflows, while DeepSeek V4 cuts inference costs to fractions of a cent and runs locally with multimodal input. Draft a one-page vendor risk checklist covering data terms and price changes. You’ll walk away with a plan to turn agents into a repeatable workflow layer and measure time-to-output.
31 May 2026
Episode 9 - Claude Opus 4.8 Unveils Plan Execute Verify Marketing Workflow
Is AI finally running multi-step marketing work with receipts, not hype? Claude Opus 4.8 turns planning, execution, and self-checking into a real workflow. It’s not about replacing strategy. It’s about turning long operator tasks into guided sequences you can trust. You’ll hear concrete steps: a three-step agent prompt—Plan, Execute, Verify. It includes QA, brand checks, and an audit trail. You walk away with a reusable workflow template you can deploy this week.
17 May 2026
Episode 8 - I Put Claude in the Driver Seat, Firefly in Tow
Adobe just flipped the script on creative AI. Firefly isn’t a button inside Photoshop; it’s an agent that runs production across Creative Cloud. A Claude connector lets a conversational thread kick off work and push outputs into Adobe tools. Quick hits: Claude’s enterprise lead with safety and reliability, plus a 30-minute bake-off scoring voice, factuality, refusals, and consistency. Anthropic open-sourced financial agent skills—invoice reconciliation and UTM governance. Leave with a one-page agent brief and a three-workflow pilot to start today.
11 May 2026
Episode 7 - OpenAI's Hands-On AI rewrites campaign ops for decision-makers
Is AI adoption finally a paid-for-outcomes game? OpenAI now offers hands-on services—implementation guidance, deployment support, and change management. For marketing teams, there’s a premium path to bake generative AI into campaign production and content ops—faster and with fewer landmines. With governance and training to keep trust intact, negotiations lean toward an implementation stance. Walk away with a crisp 1-page AI workflow shortlist you can own in under 30 minutes.
19 Apr 2026
Episode 6 - I pick Codex to automate one AI task this week
AI isn’t a tool you bolt on. It’s headcount math rewritten by automation. Snap’s move shows AI-driven efficiency cutting sixteen percent of roles. Anthropic’s Claude Design shifts UI work and reportedly nudges Figma stock down seven percent. OpenAI’s Codex becomes a multi-agent system that executes across screens and tasks. Pick one AI-first process this week: one task, one SOP, one gate before it ships. You’ll walk away knowing what work deserves humans.
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