by Jacob Gustin, Johanna Fagerstedt
Join hosts Johanna Fagerstedt and Jacob Gustin as they cut through the hype to explore how top marketers are actually using AI. We don't just talk theory. We discuss the specific tools, the hard lessons learned, and the massive wins. If you want to get inspired for your own work and future-proof your career, this is the place for you.
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Publishing Since
1/23/2026
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June 23, 2026
<p>Björn Ingmansson is Marketing Director at Kognic, a Gothenburg-based company building data tools for physical AI and self-driving vehicles, with customers across Europe, the US, and China. He's also the founder of The Froject, a community helping GTM teams get real value out of Claude.</p><p>In this episode, Björn walks us through how he single-handedly runs a global marketing function using Claude. He's built self-hosted websites, custom sales decks, localized pitches for enterprise accounts, and personalized landing pages, all in HTML via Claude, with no coding background whatsoever.</p><p>We talk about why context is everything, how he's cracking AEO for Chinese LLMs like Qwen and DeepSeek, and how he thinks about what to build vs. buy. </p><p>Plus: a Game Boy-based sales tool that might just be the most unexpected ABM tactic we've ever heard.</p><p><br></p><p><strong>Links from this episode:</strong></p><ul><li>The Froject: <a href="https://www.thefroject.com">https://www.thefroject.com</a></li><li>Tella (video tool): <a href="https://www.tella.com">https://www.tella.com</a></li><li>Vercel (website hosting): <a href="https://vercel.com">https://vercel.com</a></li><li>Louise de Sadeleer (guest recommendation) on LinkedIn: <a href="https://www.linkedin.com/in/louise-de-sadeleer">https://www.linkedin.com/in/louise-de-sadeleer</a></li></ul>
May 31, 2026
<p>This one's for anyone who wants to see AI in actual commercial use, not as a future vision, but as daily infrastructure.</p><p>Kalle Mobeck is the founder of Align the Commercial Collective and one of the most hands-on AI operators in the Nordics. He built a full AI-generated campaign for a fashion brand in three weeks. It became their second best performing campaign of the year.</p><p>In this episode, we get into how he thinks about creative input in a world where output has become easy, why speed is the new competitive advantage, and what three surprisingly old-school things still win in B2B marketing. (Plus: he accidentally reveals more than he meant to about his secret AI band.) </p><p>An amazing episode; concrete, honest and definitely worth your commute.<br /></p><p><strong>Key topics</strong></p><ul><li>AI's impact on marketing workflows and campaign speed</li><li>Practical use cases of AI in creative campaigns</li><li>Building community and thought leadership in B2B</li><li>Align's innovative agency model leveraging freelancers and AI</li><li>Future trends in marketing and AI integration</li></ul><p><br /></p><p><strong>Relevant links:</strong></p><ul><li><a href="https://aligncollective.com/" target="_blank" rel="ugc noopener noreferrer">Align - The Commercial Collective</a></li><li><a href="https://openai.com/chatgpt" target="_blank" rel="ugc noopener noreferrer">ChatGPT</a></li><li><a href="https://www.anthropic.com/claude" target="_blank" rel="ugc noopener noreferrer">Claude AI</a></li><li><a href="https://www.midjourney.com/" target="_blank" rel="ugc noopener noreferrer">Midjourney</a></li><li><a href="https://zuno.ai/" target="_blank" rel="ugc noopener noreferrer">Zuno Music AI</a></li><li><a href="https://www.aimn.co.nz/blogs/blog/aimn-releases-first-ski-collection-ai-campaign?srsltid=AfmBOooHNkIA_2yu_3Xn6u_LxPUg1xjrDpPh2rSQYS1YufWWufsrlvtB" target="_blank" rel="ugc noopener noreferrer">Aim'n winter campaign </a></li></ul>
May 8, 2026
<p><strong>Episode Description</strong></p><p>In this episode of The AI Native Marketer, hosts Jacob and Johanna dive deep into the AI-driven strategies of <strong>Ian</strong>, Head of Growth at <strong>Tandem Health</strong>. Ian shares how his team at the Stockholm-based AI medical assistant startup has moved past simple prompting to building complex, automated systems.</p><p>The discussion explores Ian’s "just do it" philosophy, which led him to build a Slack bot that allows any employee to edit website copy across 10+ languages and a sophisticated 12-step content pipeline that handles everything from research via PubMed to hallucination checks and direct publishing. Ian also discusses the future of work, where the LLM becomes the primary interface for all company tools, effectively acting as a "Context OS" for the modern professional.</p><p><br></p><p><strong>Tools Mentioned</strong></p><ul><li><p><strong>Tandem Health:</strong> The AI medical assistant platform where Ian leads growth.</p></li><li><p><strong>Claude (Anthropic):</strong> Ian’s primary tool for daily work, coding, and building internal bots.</p></li><li><p><strong>Framer:</strong> The website provider Tandem Health uses; Ian built an API connection to automate copy updates.</p></li><li><p><strong>Slack:</strong> Used as the interface for their internal translation and copy-editing bots.</p></li><li><p><strong>Notion:</strong> Utilized as a "Context OS" where Ian stores his meetings and tasks to be processed by AI.</p></li><li><p><strong>PubMed:</strong> A repository of medical journals integrated into their content workflow for high-quality research.</p></li><li><p><strong>Perplexity:</strong> Used by the team for deep research and information gathering.</p></li><li><p><strong>Zapier:</strong> Mentioned as a tool Ian initially used before transitioning to building custom connections with Claude.</p></li></ul><p><br></p>
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Join hosts Johanna Fagerstedt and Jacob Gustin as they cut through the hype to explore how top marketers are actually using AI.
We don't just talk theory. We discuss the specific tools, the hard lessons learned, and the massive wins. If you want to get inspired for your own work and future-proof your career, this is the place for you.
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