The AI-Powered Marketing Show

About The AI-Powered Marketing Show

Welcome to the AI-Powered Marketing Show, your go-to resource for beginner digital marketers and small business owners looking to confidently set up, grow, and scale your online businesses. This podcast simplifies the transformative power of AI, automation, and proven marketing strategies, helping you navigate the digital marketing world with ease. In each episode, we break down AI-driven strategies into actionable insights, practical tips, and real-world examples tailored for beginners and entrepreneurs. Whether you're just starting out or ready to take your business to the next level, you'll learn how to use AI tools, automation, and data-driven techniques to attract customers, boost sales, and stay ahead of the competition. Join us on this exciting journey to unlock the full potential of AI in your marketing campaigns and discover how to confidently build a thriving online business with cutting-edge strategies that truly work.

Publisher

Keith Bell

Category

business · business

Language

en

Explicit

No

First episode

20 Dec 2023

Latest episode

25 Aug 2025

Latest episodes

1 of 348 episodes have a transcript.

1. 

   25 Aug 2025

   From Princess Parties to AI Systems: How Hayley Henning Scaled Characters.io Without a Marketing Budget | Episode 347

   Hayley Henning didn’t wait. She learned. She acted. She built Characters.io from a broke college hustle to a scalable AI-powered brand. In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Hayley to unpack her journey—from Craigslist gigs and a DIY Cinderella costume to a full-blown, systemized entertainment business with national reach and zero fluff. She tells the truth. Marketing in 2009 felt different. SEO meant directories. Tactics leaned black-hat. Money didn’t exist. So she bootstrapped. Her mom made her costume. She listed services. She waited for calls. Then, one day, the call came—and everything changed. Keith asks the real questions. How did she validate the idea? What broke? What worked? What stayed? Hayley walks us through it. She didn’t just dress up. She built processes. She streamlined booking. She reduced errors. She gave performers structure. She used Make—not Zapier—to automate the chaos. With 100+ automation scenarios running her back office, Hayley explains why her AI agent now custom-quotes events, factors in travel, and triggers team chats. We go deep. We explore the rise of answer engine optimization. We compare Claude and ChatGPT. We question Google Ads. We unpack tiered pricing ladders and how transparency, not pressure, helps customers upgrade. For creators, solopreneurs, and marketers scaling real-world service businesses with limited time and money—this is a masterclass. Listen in. Learn how systems save sanity. See what marketing looked like before filters. And discover why Hayley’s story is your blueprint—if you’re building with purpose, precision, and a bit of sparkle. 🧠 Want more? Join the community at patreon.com/Ai_Powered_Marketing_Show (https://patreon.com/Ai_Powered_Marketing_Show) for behind-the-scenes workflows, bonus episodes, and automation templates that save time without losing the human touch. 🔗 Start automating today with your free trial at Make.com (https://www.make.com/en/register?pc=funnellosophy) .

2. 

   18 Aug 2025TRANSCRIPT

   AI as Your Product Co-Founder | David Fradin’s SPICE Method | Episode #346

   In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with David Fradin — veteran product leader, former Apple and HP executive, and founder of Spice Catalyst — to explore how artificial intelligence can act as a true product co-founder. David shares how his S.P.I.C.E. framework — Strategy, Process, Information, Customers, and Employees — remains a proven guide for product success, even in the AI era. David explains why AI should be an aid, not the driver, in product development. He warns that quality depends on training data, stressing the importance of knowing your AI’s sources. He describes using tools like Perplexity to get transparent, verifiable information, and why AI still struggles with innovation, positioning, and identifying untapped markets — areas that require human insight. The conversation covers how AI can speed market research, refine customer insights, and model target personas, while humans validate findings and set creative direction. David also reveals the most common friction points businesses face in the SPICE stages, the dangers of skipping customer validation, and stories from his career — from a $1.2M text-to-speech success to a product failure that ended a company. You’ll learn how to brief AI like a co-founder, set guardrails for decision-making, and know when to trust AI’s guidance versus your own instincts. Whether you’re a solopreneur, marketer, or small business owner, this episode gives you actionable steps to make AI the most valuable partner in your product journey. 🔥 Join the AI-Powered Marketing community for bonus episodes, templates, and automation workflows: patreon.com/Ai_Powered_Marketing_Show 🚀 Start your free trial with Make.com: https://www.make.com/en/register?pc=funnellosophy (https://www.make.com/en/register?pc=funnellosophy)

3. 

   11 Aug 2025

   The Day My Medical Report Terrified Me — and How It Inspired DecodeMD

   I open a medical report. I see “Grade 5 lesion” and “Grade 4 lesion.” I freeze. My heart races. I don’t know if I should panic. The report reads like another language. I type each term into Google. I find more fear. I lose sleep. I feel powerless. My father fought prostate cancer. He’s been in remission for 12 years. I get checked every year. This year, my urologist orders an MRI. The MRI shows two serious lesions. The next step is a biopsy. I want clarity. I can’t get it from the report. I paste the text into ChatGPT. I ask for plain English. I understand the results in minutes. I feel less afraid. I speak to my doctor with confidence. I think about others in the same situation—patients, caregivers, parents. They deserve the same clarity. Two days later, I see an ad for Famous.AI. I sign up. The platform is simple. In less than three days, I build DecodeMD. The app lets people copy and paste their medical report text (without personal details) and get a clear, compassionate summary. It adjusts to reading level, tailors explanations for role, and uses analogies to explain complex terms. DecodeMD exists to help you feel informed, not afraid. In this episode of The AI-Powered Marketing Show, I share the personal journey that sparked the idea, the challenges patients face when reading medical reports, and how I turned fear into a tool for empowerment. My Cancer Scare Led Me to Build This App — Now You Can Use It Too → DecodeMD.co (https://DecodeMD.co) 🔥 Want even more from the show? Join the AI-Powered Marketing community on Patreon for bonus episodes, behind-the-scenes tutorials, templates, and private access to marketing workflows: patreon.com/Ai_Powered_Marketing_Show 👉 Start your free trial with Make.com today and experience AI-powered marketing automation: https://www.make.com/en/register?pc=funnellosophy (https://www.make.com/en/register?pc=funnellosophy)

Inside a recent episode

AI as Your Product Co-Founder | David Fradin’s SPICE Method | Episode #346

Published 18 Aug 2025 · Transcript excerpt

[…] Where and what information are they going to be trading these large language models on? In the old story of computing garbage in garbage out, if they do trading like Elon Musk's GROC on pro dot c app type Semetic sources, that of course, the AI is going to hallucinate about those kinds of notions. If you have high quality data, high quality information, high quality knowledge, trading the AI, then you can rely on it. My suggestion is that someone is using an AI tool and it's not telling you where it's getting its information from, run away from it as fast as you can. You don't know if it's credible or not. […]

Who has been a guest on The AI-Powered Marketing Show

Names identified in recent episode analyses. Showing up to five guests.

• Michael Becker
• Eva Dong
• Nimit Patel
• Benjamin Brassington
• Surya Patchipala

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 62 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

100

Social presence

0

YouTube

0

Engagement

60

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