About The Aligned Entrepreneur with Jenni Petersen
The Aligned Entrepreneur is a business podcast for purpose-led leaders who want to build successful businesses without losing their values, their peace, or their sense of purpose.
Hosted by Jenni Petersen, founder of Skivvy Virtual Assistants, this podcast explores the real side of entrepreneurship — the leadership lessons, challenges, decisions, and growth that happen behind the scenes of building a business.
After more than a decade of growing a virtual assistant agency from a one-woman operation into a global team supporting clients around the world, Jenni shares honest insights about business leadership, delegation, resilience, and building companies that are aligned with your values.
Each episode blends practical business wisdom with thoughtful reflection on leadership, service, and purpose.
Whether you are scaling a business, leading a team, or simply trying to build something meaningful, this podcast will help you move forward with clarity, wisdom, and alignment.
In this episode of The Aligned Entrepreneur with Jenni Petersen, we chat about the difference between task completion and true ownership. Have you ever had someone come to you and say, "We've got a problem," and then leave you holding the responsibility of figuring out what happens next? As business owners, we already carry enough mental load. When we delegate, we're not just trying to remove tasks from our to-do list. We're trying to create space to focus on the bigger picture. But that only...
28 Sept 2026
Ep 09: When Everything Feels Like It's Falling Apart
In this episode of The Aligned Entrepreneur with Jenni Petersen, we discuss how every entrepreneur will face moments when things don't go according to plan. The unexpected changes. The difficult seasons. The moments where you're lying awake at 2 a.m. wondering how you're going to keep all the plates spinning. Jenni shares one of the most challenging seasons of her leadership journey: when two members of her team resigned within three days of each other. At first, it felt like everything was f...
14 Sept 2026
Ep 08: Leading with Grace and Firmness
In this episode of The Aligned Entrepreneur with Jenni Petersen, she chats about how one of the greatest tests of leadership isn't how we celebrate success. It's how we respond when someone disappoints us. Every leader will eventually face a moment when a team member misses the mark. A deadline is missed, instructions aren't followed, expectations aren't met, or the work simply isn't what was needed. In those moments, leaders have a choice: react or lead. In this episode, Jenni shares a perso...
24 Aug 2026
Ep 07: Why Relationships Matter More Than Systems
In this episode of The Aligned Entrepreneur with Jenni Petersen, in a world obsessed with systems, automation, AI, and productivity, it's easy to believe that the secret to business growth lies in finding the next perfect tool. But after more than a decade of building Skivvy, Jenni has come to a very different conclusion. In this episode, she shares why people - not processes - have been the greatest driver of her business's success. From the clients who trust her team with their businesses t...
10 Aug 2026
Ep 06: Why integrity must come first
In this episode of The Aligned Entrepreneur with Jenni Petersen, as business owners, we're often taught to chase results: more clients, more revenue, bigger milestones, and faster growth. But what happens when achieving those outcomes requires compromising the very values your business was built upon? In this deeply personal episode, Jenni shares one of the most difficult leadership decisions she has ever made: ending a long-standing client relationship in order to protect her team and remain...
27 Jul 2026
Ep 05: Why Virtual Assistants Are Basically Plumbers
In this episode of The Aligned Entrepreneur with Jenni Petersen, what do virtual assistants and plumbers have in common? More than you might think. After a week and a half without hot water, Jenni found herself drawing an unexpected parallel between the plumber who arrives when everything has gone wrong and the role virtual assistants play in the lives of overwhelmed business owners. In this episode, she explores why business owners often wait until they're in crisis before asking for support...
17 Jul 2026
Ep 04: The Many Faces of a Client (And Why There's Space for Every One)
In this episode of The Aligned Entrepreneur with Jenni Petersen, after more than a decade of running a virtual assistant business, Jenni has worked with every type of client imaginable. From the last-minute launcher making changes hours before a launch, to the calm planner who always seems one step ahead, every client has taught her something valuable about leadership, support, and the realities of running a business. In this episode, Jenni takes a light-hearted but deeply compassionate look ...
30 Jun 2026
Ep 03: From Servant to Partner - The Evolution of Skivvy
In this episode of The Aligned Entrepreneur with Jenni Petersen, Jenni answers one of the questions she has been asked countless times over the last decade: Why Skivvy? What began as a name inspired by a South African term for someone who quietly takes care of the behind-the-scenes work, has grown into something far more meaningful. In this episode, Jenni shares how Skivvy evolved from offering administrative support, to becoming a trusted strategic partner for business owners around the worl...
11 Jun 2026
Ep 02: The Story Behind Skivvy: Part 2
In this episode of The Aligned Entrepreneur with Jenni Petersen, Jenni continues the story of Skivvy's growth from a small virtual assistant business in South Africa to a thriving global team serving clients around the world. She shares how the business evolved beyond simply providing administrative support and became a platform for empowering women, creating opportunities, and building a values-driven culture rooted in excellence and integrity. Jenni also opens up about the challenges ...
25 May 2026
Ep 01: The story behind Skivvy - Part One
In this episode of The Aligned Entrepreneur with Jenni Petersen, Jenni takes listeners back to the 2015 road trip to Cape Town where the idea for her global virtual assistant agency, Skivvy, was first born. She candidly shares the "messy middle" of her journey, from the silence of a failed initial launch to the pivotal realization that clients value partnership and trust over anonymous task completion. It is a story of divine alignment, showing how small beginnings and a leap of faith c...
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