The All Selling Is Social podcast explores the power of social selling and how to make it truly social—rather than unintentionally anti-social. Every sales strategy has a social element, and in each episode, we’ll chat with top sales trainers and leaders to uncover how to build trust and connect authentically. Plus, tune in for special episodes featuring the latest LinkedIn updates and expert insights from the Social Selling Compass series.
Connectors Get Paid: Mastering the Art of Referral Networking with Joe Mindak
Entrepreneur Joe Mindak discusses with host Bill McCormick the transition to online networking, emphasizing consistency and follow-up for building genuine connections, in this interview.
8 Aug 2025
All Marketing Is Social: Reaching People with Purpose w/Dillon Smith
Dillon Smith discusses fractional CMOs and modern marketing tactics for faith-based organizations, emphasizing authentic connection and purpose-driven strategies in an interview with Bill McCormick.
30 May 2025
Carson Heady: From Accidental Salesperson to Microsoft's Top Social Seller
Carson Heady recounts his journey from accidental salesperson to Microsoft's top social seller, highlighting relationship building, AI's role, and value-driven solutions in this interview with Bill McCormick.
14 May 2025
Measuring LinkedIn Activity for Better Results
In this short solo episode, Bill dives into how you can track and improve your LinkedIn performance to drive better social selling outcomes. He breaks down the value of profile views, compares Free vs. Premium features, and shares practical tips for engaging with potential connections. From managing connection requests to categorizing your network, Bill lays out a simple framework to make your LinkedIn time more strategic.
This episode is much better watched on YouTube!
Here's the link: https://youtu.be/HaPN0C_slHU
11 Apr 2025
Mastering the Art of Consultative Sales with Mark Hunter
🎙️ Podcast Summary: "Mastering the Art of Consultative Sales" In this episode of All Selling is Social, we welcome sales expert Mark Hunter, aka “The Sales Hunter.” Mark shares his unconventional path into sales, emphasizing the power of relationships, authenticity, and purposeful outreach in today’s AI-driven world. He breaks down the evolution from cold calling to warm calling, explaining how modern sales success hinges on trust, customer understanding, and personalized engagement—not product pitches.
Links: Mark’s LinkedIn Profile: https://www.linkedin.com/in/markhunter/ Mark’s Website: https://thesaleshunter.com/
8 Mar 2025
From Phrase Grenades to Meaningful Conversations with Liz Wendling
In this episode, Liz takes us on a journey through her 30-year career in sales, starting in fitness sales, where she quickly realized that traditional pushy tactics didn’t align with her approach.
We dive into the modern challenges of sales messaging, especially the flood of impersonal LinkedIn DMs and emails that peak after the New Year. Liz breaks down common sales communication missteps, including problematic phrases like "I would love to" and why creating invitations rather than issuing commands leads to better engagement. We also discuss how AI is amplifying outdated sales messaging issues instead of solving them. From 'phrase grenades' like "Hope you had a great weekend" to 'language landmines' like "Just following up,"
Liz shares how these small yet impactful phrases affect sales interactions. Plus, she reveals her approach to wrapping up meetings collaboratively—without forcing calendar commitments—and the importance of personalizing follow-ups based on relationship status. If you’re in sales (or just tired of bad sales outreach), this episode is packed with insights to help you communicate more effectively and build genuine connections.
Follow Liz on LinkedIn (https://www.linkedin.com/in/lizwendling/)
Visit Liz's website (https://www.lizwendling.com/)
27 Feb 2025
Social 911 Bonus Episode 2- Stop Lying!
When we scale our outreach we risk being seen as inauthentic and sometimes, when we miss the mark we can actually end up lying to our prospect! In today's bonus Social 911 episode Bill talks about the dangers of this.
19 Feb 2025
Authenticity in Conversations with Erin Hatzikostas
Erin Hatzikostas is the author of "You Do You-Ish" and "The 50% Rule"- she became the CEO of a 9-figure company at the age of 42 and led a massive financial and cultural turnaround. Connect with her on LinkedIn: https://www.linkedin.com/in/erin-hatzikostas/ Discover more about Erin here: https://www.bauthenticinc.com/
12 Feb 2025
Social911 Bonus Episode 1
Welcome to the first bonus Social 911 episode of The All Selling is social podcast/ For 13 years I was a 911 dispatcher in upstate NY answering calls for help on people’s worst days. Now, you know me as a sales and social selling trainer who specializes in helping sales people and business owners better leverage LinkedIn to start more sales conversations. Social 911 is my small attempt at pointing out the often anti-social behavior that we in the sales world act out, all in an attempt to connect with people we think might be possible customers. We take these anti social actions and then wonder why people aren’t accepting our calls or responding to our emails. Today’s episode is courtesy of a friend of mine- all names have been changed- my purpose here is not to shame or embarrass people, but to shine a light on these practices from the prospects POV so we can be MORE SOCIAL in our interactions. Are you approaching cold contacts with the idea that you want to “HELP”?
29 Jan 2025
Why Trust Matters in Sales with Larry Levine
Larry Levine, the author of Selling from the Heart and founder of the Selling from the Heart movement, shares his journey of success and the importance of having conversations. Larry’s background includes working in the office technology sector for almost 30 years, where he learned how to smash relationships and process together. He believes that investing in relationships leads to sales sustainability and longevity, which he believes is crucial for success in the sales world. He believes that by passing on his collective knowledge to the sales world, success happens when one contributes to a greater cause. Larry’s commitment to selling from the heart is to raise the sales profession based on his wish to create a more sustainable and effective sales environment. For more on Larry visit: Follow Larry on LinkedIn: https://www.linkedin.com/in/larrylevine1992/ Get your own autographed copy of his books: https://sellingfromtheheart.net/books Watch the Selling From the Heart Podcast: https://www.youtube.com/@SellingFromtheHeart
22 Jan 2025
What is All Selling Is Social- Episode 1
Episode 1 introduces the podcast and its mission to promote social selling. McCormick shares his own journey and emphasizes the importance of authenticity and building relationships in sales.
Who has been a guest on The All Sellling Is Social Podcast
Names identified in recent episode analyses. Showing up to five guests.
Joe Mindak
Dillon Smith
Carson Heady
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
119,845
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 39 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
31
Social presence
0
YouTube
86
Engagement
32
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Guest appearances
Does not typically book guests
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