Our podcast aims to provide business students, especially those interested in marketing, with real-world insights from industry professionals. Through engaging discussions, we strive to reduce career anxiety, inspire future marketers, and offer valuable networking opportunities.
Episode 02 - The Creation of ISME SWIM, Turning Passion into a Brand ft. Isabella Bailey (Founder of ISME SWIM)
In this episode, we sit down with Isabella Bailey — Founder of ISME SWIM, as we dive into her journey of building a swimwear brand from just $1,000 into a growing business rooted in creativity, community, and adaptability.
What you’ll learn:
How to start with nothing but an idea and $1,000: Why waiting for the “perfect moment” holds you back—and how taking action early can turn a small idea into a real, growing business
How to build a brand people genuinely connect with: From finding your niche to using storytelling, community, and word-of-mouth to create loyal customers—not just one-time buyers
How to grow by getting uncomfortable and adapting fast: The reality of entrepreneurship—facing rejection, learning as you go, and evolving with your market to keep moving forward
So, tune in and take notes!!== For more personal and professional development tips, follow The AMA Way Socials ==-
Instagram: @theamaway & @sdsuama
TikTok: @theamaway
Spotify: The AMA Way
Subscribe to YouTube: The AMA Way
SDSU AMA Website: sdsuama.com (http://sdsuama.com)
25 Mar 2026
Episode 01 - Building Motive and Turning Ideas Into Action ft. Christian Winters (Security Strategy @ Coinbase | Founder of Motiv)
In this episode, we sit down with Christian Winters — Security Strategy @ Coinbase | Founder of Motiv, as we talk about building a startup from the ground up and using accountability to create better habits, stronger motivation, and real personal growth.
What you’ll learn:
How to start before you feel ready: taking action and learning as you go
What it’s really like to build an app: the pivots, challenges, legal considerations, and lessons behind creating Motiv
The truth about entrepreneurship: building the app is only half the battle, while marketing, trust, and user growth are just as important
So tune in and take notes!!
== For more personal and professional development tips, follow The AMA Way Socials ==- Instagram: @theamaway & @sdsuama
- TikTok: @theamaway
- Spotify: The AMA Way
- Subscribe to YouTube: The AMA Way
- SDSU AMA Website: sdsuama.com (http://sdsuama.com)
19 Nov 2025
Episode 02 - Real-World Marketing and Viewpoints ft. Liann So (Jack in the Box, Marketing Communications Coordinator)
In this episode, we sit down with Liann So — the Marketing Communications Coordinator @ Jack in the Box, as we learn about breaking into marketing creatively, working hybrid or only online/in-person, and using real skills to build your own dreams and ideas.
What you’ll learn:
How to stand out: creative apps, GBM networking, and speaking up.
Hybrid Working Works: The Pros and Cons from being straight online or in-person versus being hybrid worker
Finding the Perfect Career, requires other factors to look into. (http://into.So)
So (http://into.So), Tune in and take notes !!== For more personal and professional development tips, follow The AMA Way Socials
== Instagram: @theamaway & @sdsuama
TikTok: @theamaway
Spotify: The AMA Way Subscribe to YouTube: T
he AMA Way SDSU AMA Website: sdsuama.com (http://sdsuama.com)
6 Nov 2025
Episode 01 - The Inside Scoop with Women in Leadership ft. Anastasia Papina & Kitzia Gonzalez
In this episode, we sit down with Anastasia Papina & Kitzia Gonzalez — 2 interns within Women in Leadership (WiL), as they give us some inside scoop of how WiL works, their journey into where they're at now, and advice and opportunities for your future !!
What you’ll learn:
Jumpstart Your Career:
Early Leadership Roles = Big Impact.
Real Students Share Their Change of Major, Club Wins & How They Turned Rejection into Opportunity.
Get Practical Tips for Thriving in a Tough Job Market—with Networking,
Branding & Creative Tools. (http://Tools.So)
So (http://Tools.So), Tune in and take notes !!==
For more personal and professional development tips, follow The AMA Way Socials == Instagram: @theamaway & @sdsuama
TikTok: @theamaway
Spotify: The AMA Way
Subscribe to YouTube: The AMA Way
SDSU AMA Website: sdsuama.com (http://sdsuama.com)
13 May 2025
In Her Own Rink: Leading with Passion and Purpose ft. Anne Mauler
In this episode, we sit down with Anne Mauler, award-winning marketing executive and strategic powerhouse, as she unpacks her most meaningful campaigns, shares lessons from the field, and offers invaluable advice for aspiring marketers.
12 May 2025
Building A Brand With Heart
In this episode, we sit down with Angel Mason Broadus, marketing strategist, founder, and DEI advocate, for a powerful conversation on building a meaningful career in marketing. Angel shares her journey, her leadership insights, and why staying true to your values is key in today’s business world.
7 May 2025
Breaking Barriers in Tech Sales: Leadership lessons
In this episode, co-hosts sit down with Pamela Williamson, Regional VP at Salesforce and former executive at Fiji Water and Molson Coors, to explore her inspiring journey through sales, leadership, and brand strategy. Pamela shares insights on adapting to a fast-paced tech landscape, emerging trends in retail like personalization and AI, and the value of servant leadership. From her early days in insurance sales to leading high-performing teams at Salesforce, Pamela offers students and professionals alike valuable advice on embracing change, staying curious, and building a purpose-driven career.
7 May 2025
Inside the Playbook: Powerplays and Partnership ft. Kevin Bowers
The AMA hosts sit down with Kevin Bowers, Director of Partnerships for the San Diego Mojo, part of the Pro Volleyball Federation. They dive into the evolving world of sports sponsorship, discussing the booming interest in women's sports, digital innovation like virtual signage, and how partnerships are built from scratch for emerging teams. Kevin shares insights from his past experiences with the Chargers and Coyotes, offers practical advice for aspiring sports professionals, and emphasizes the importance of brand alignment, community understanding, and staying resilient in the industry.
30 Apr 2025
From Combat to Community: PR Leadership
Staci Reidinger speaks on community building and leadership
30 Apr 2025
Marketing Decoded
Guest Cheryle Goodman joins co hosts Julia Hart Borczi, Brooklyn Longueira, and Estrella Garcia-Lewis to talk about everything from Marketing to AI.
Podcast Authority Score: 13 / 100
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