The Ambitious Coach Lab is a practical, human-centered podcast for business coaches who want to grow and scale a meaningful, sustainable practice. Through real conversations, proven frameworks, and stories from the field, we explore what it takes to build the coaching practice of your dreams.
Beyond the Personal Brand: Building a Practice That Grows Without You with Stephany Day
What happens when your personal brand becomes so successful that it starts holding your business back? In this episode of The Ambitious Coach Lab, Cam sits down with Stephany Day, founder of Duke Business Consulting Group, to explore the transition from building a successful solo practice to creating a firm that can grow beyond its founder. Stephany shares how she transformed Duke from a one-person fractional consulting practice into a 10-person team, including the unexpected challenges of tu...
8 Oct 2026
The Discipline of Doing Less: How Great Coaches Create Space for What Matters with Rachael Reece
What if the biggest obstacle to building the coaching practice you actually want is your inability to say no to the opportunities you don't? In this episode of The Ambitious Coach Lab, Cam sits down with Rachael Reece, founder of Ignite Engagement Consulting, to explore how clarity of vision shapes the way coaches build their practices and serve their clients. Drawing from nearly a decade of entrepreneurship, Rachael shares how her practice has evolved across fractional leadership, consulting...
1 Oct 2026
Great Coaching Begins Where the Playbook Ends with Cam Lawson
What happens when the playbook runs out of pages and the coach has to make the call? In this solo episode of The Ambitious Coach Lab, Cam Lawson unpacks a conviction that has emerged after more than 40 conversations with coaches, consultants, and fractional leaders: the coaching industry overvalues knowledge and undervalues judgment. Cam explores why knowing a framework is different from mastering the craft, the danger of becoming a “page-turner” coach, and five judgment calls great coaches c...
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