The American Market Alchemist

About The American Market Alchemist

Crossing the Atlantic (formerly called The TransAtlantic Entrepreneur) is a biweekly podcast for business leaders expanding between the US and Europe. Hosted by Christina Rebuffet-Broadus, an American advisory expert in transatlantic business based in France for 20+ years, and founder of TransAtlantia. Each episode unpacks the cultural blind spots, market entry mistakes, and deal-breakers that trip up companies on both sides of the Atlantic. No abstract theory. No textbook frameworks. Just what actually happens when American companies enter Europe, European companies enter the US, and everyone assumes they understand each other because they share a language. Christina has helped 500+ companies navigate transatlantic expansion across industries including industrial, agri-food, energy, SaaS, and manufacturing. She's the USA Affiliate Director with GoExport (Groupe ADIT) and France Country Manager for USA Launching Pad based in Silicon Valley. She brings a perspective no one else has: she's lived and built businesses on both sides. What you'll hear in each episode: real client stories, the cultural signals that make or break deals, pricing and negotiation differences between US and European buyers, distribution strategy, market entry frameworks, best practices for sales, and the hard-won lessons that don't show up in AI queries. If you're a CEO, VP of Sales, Export Director, or founder planning a US or European expansion... Or if you're in the middle of one that isn't clicking, this podcast will save you time, money, and a heck of a lot of frustration. And for those of you wondering, this podcast was formerly in French, under the name "The Transatlantic Entrepreneur", with 50+ episodes. "Crossing the Atlantic" brings you the same host, same mission, new name, and in English, broadened to reflect the full range of business leaders crossing the Atlantic today. New episodes every two weeks. Also available as a LinkedIn article series and newsletter at https://transatlantia.com/newsletter/ (https://transatlantia.com/newsletter/)

Publisher

Christina Rebuffet-Broadus

Category

business

Language

en

Explicit

No

First episode

26 Mar 2024

Latest episode

31 May 2026

Latest episodes

62 episodes in the feed.

1. 

   31 May 2026

   Bringing a French Medtech to Tech Week NYC

   EPISODE SUMMARY This week, I'll be in New York City moderating an important event for a French medtech founder I've been working with for about two months. The event we're walking into looks very different from the one he first described to me, and the gap between those two versions is the thing every French founder needs to understand before introducing their company in the US. In this episode I take you inside the architecture of what we're actually building for Bruno Aubert and WarnFeet, the principle behind it, and why the part that matters most happens after the slides come down. IN THIS EPISODE - Why a 90-minute keynote-and-Q&A format empties a New York room twenty minutes before the networking even starts - What happens when you ask a room of strangers to commit publicly to a scientific advisory board, and the simple reframe that actually works MENTIONED IN THIS EPISODE Bruno Aubert (https://www.linkedin.com/in/innovation-for-the-environment/)and WarnFeet: Bruno is the founder and CTO of SoleCooler (https://solecooler.com/en/), a French company building the first mass-market diabetic foot prevention system, WarnFeet. It's their newest product. If you're in NYC, come to our medtech breakfast! 🗓️ Wednesday June 3, 8:45-11:00AM 📍 Maison de l'Occitanie à New York (https://www.linkedin.com/company/occitanie-new-york/) 🎟️ RSVP here: https://partiful.com/e/pRGMGLY8pbqZl3qbuG9s (https://partiful.com/e/pRGMGLY8pbqZl3qbuG9s) ABOUT CROSSING THE ATLANTIC Crossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean. Hosted by Christina Rebuffet-Broadus, an American who has spent 20+ years in France and founded TransAtlantia, each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks. New episodes every two weeks. CONNECT WITH ME, CHRISTINA REBUFFET-BROADUS - Website: transatlantia.com (http://transatlantia.com) - LinkedIn: Christina Rebuffet-Broadus (https://www.linkedin.com/in/christinarebuffetbroadus/) - Email: christina@transatlantia.com (mailto:christina@transatlantia.com)

2. 

   20 May 2026

   The Yes Trap: How French vs American business culture kills deals

   A French founder I work with was sure his US deal would close. The American buyer kept telling him "we're excited, let's keep moving forward." Eleven weeks later, still no contract. Around the same time, an American sales VP walked out of a meeting in Paris and told me to write the deal off. The French team had grilled him for an hour. Three weeks later, they signed. Two opposite mistakes, same root cause. In this episode I break down why an American "yes" and a French "oui" are almost never the same word, how French vs American business culture turns the same signals into opposite meanings, and why the warm responses you're tracking in your pipeline are probably lying to you. Then I give you four questions you can run after any cross-Atlantic meeting to find out what's actually real. IN THIS EPISODE Why an American "yes" is cheap and warm, and usually means "keep talking," not "we're committed" Why a French team that grills you with hard questions is often interested, not rejecting you How each side prices risk and time differently, and why that shapes the language they use MENTIONED IN THIS EPISODE MedTech breakfast on a ground-breaking innovation in diabetes prevention: June 3, NYC at La Maison de l'Occitanie. Featured speakers: one of the world's leading doctors in the field and Bruno Aubert, founder of SoleCooler and inventor of WarnFeet. I'm moderating the event. If you're in med tech, health insurance, or the medical field and you'll be in New York, come join us. Save your spot here: https://partiful.com/e/pRGMGLY8pbqZl3qbuG9s (https://partiful.com/e/pRGMGLY8pbqZl3qbuG9s) ---------- My next book: working title False Friends. It's about doing business across the Atlantic and the gap between what looks similar in the US and France and what actually is. If you've had a transatlantic "false friend" moment, a conversation or meeting that hid rough patches due to cultural differences, reach out and tell me about it! I'm looking for stories and companies to feature in the book! SOURCES & LINKS MENTIONED Diabetes Prevention Breakfast, June 3, NYC. Sign up: https://partiful.com/e/pRGMGLY8pbqZl3qbuG9s (https://partiful.com/e/pRGMGLY8pbqZl3qbuG9s) Share your "false friend" story for the book: christina@christinarebuffet.com (mailto:christina@christinarebuffet.com) ABOUT CROSSING THE ATLANTIC Crossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean. Hosted by Christina Rebuffet-Broadus, an American who has spent 20+ years in France and founded TransAtlantia, each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks. New episodes every two weeks. CONNECT WITH ME, CHRISTINA REBUFFET-BROADUS Website: transatlantia.com (http://transatlantia.com) LinkedIn: https://www.linkedin.com/in/christinarebuffetbroadus/ (https://www.linkedin.com/in/christinarebuffetbroadus/) Email: christina@christinarebuffet.com (mailto:christina@christinarebuffet.com)

3. 

   5 May 2026

   The Alignment Trap: How decisions move forward across the Atlantic

   This week, we explore another challenges of transatlantic business : the alignment trap and decision-making differences. We'll delve into the impact of cultural nuances on decision-making and give you strategies for understanding how deals move forward in different cultures on both sides of the Atlantic, and more importantly, how to manage the decision-making process so things really do move forward. Chapters 00:00 The Alignment Trap 05:26 Cultural Differences in Decision-Making 14:13 Consensus First Decision-Making 20:22 Strategies for Transatlantic Deals About Crossing the Atlantic Crossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean. Your host is Christina Rebuffet-Broadus, an American advisory consultant in transatlantic deals with 20+ years in France and founder of TransAtlantia. Each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks. New episodes every two weeks. Connect with Christina •  Website: transatlantia.com (http://transatlantia.com) •  LinkedIn: Christina Rebuffet-Broadus (https://www.linkedin.com/in/christinarebuffet/) •  Book a conversation: Schedule here (https://app.iclosed.io/e/TransAtlantia/rdv-decouverte-US-fast-track)

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

55

Social presence

0

YouTube

0

Engagement

27

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