Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.
The Aperiam Podcast
Claim This Podcastby Corey Ferengul, Joe Zawadzki
5.0(5 reviews)
49 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
53
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality93
Social0
YouTube0
Engagement32
Podcast Overview
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.
Language
🇺🇲
Publishing Since
3/27/2025
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53
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality93
Social0
YouTube0
Engagement32
8
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1
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10
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excellent
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Every 7 days
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iTunes Tags
7.6/10
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Recent Episodes
May 13, 2026
Modern MMM
<p>Mike True, founder and CEO of Prescient AI, joins Corey and Joe to discuss how the company built a modern media mix modeling platform — starting with an unlikely origin measuring Cardi B's streaming performance during COVID. Mike covers why MMM has had a resurgence, how Prescient is helping brands move from static quarterly budget reviews to dynamic weekly optimizations, and why search is dramatically over-credited in most media mixes. The conversation also gets into where brands should be putting more dollars right now, the emerging complexity of TikTok Shop and omnichannel measurement, and what measuring AI-driven discovery channels like AEO will require next. </p>
May 6, 2026
Identity, Measurement, and What AI Actually Changes at TransUnion with Matt Spiegel
<p>Matt Spiegel, Head of TrueAudience Growth Strategy at TransUnion, joins Corey and Joe to discuss what nearly nine years at the intersection of credit data and marketing technology has taught him about identity, measurement, and the limits of AI. Matt traces TransUnion's evolution from a credit bureau into a full-stack marketing data platform — covering the Neustar acquisition, the build-out of identity resolution, audience discovery, and marketing performance analytics — and explains why having all three capabilities sitting on a common dataset is what makes the offering different. The conversation tackles the cookie deprecation reality check, the ongoing challenge marketers face in demonstrating C-suite credibility through measurement, and why AI will transform the speed and economics of mixed media modeling long before it removes humans from the loop. Matt also offers a frank read on AI adoption.</p>
April 29, 2026
Building An Empire, Not A Holdco
<p>George Popstefanov, founder and CEO of PMG, (also Koddi, Further, and the Momentum Group), joins Corey and Joe to discuss how he's built and managed a portfolio of independent, technology-first companies across advertising, commerce, and data. George walks through the three pillars that define every business he builds and how those principles drive everything from product development to acquisition strategy. The conversation covers how PMG's Ali operating system and Alli Marketplace are becoming central infrastructure for Fortune 500 brands navigating the shift to agentic marketing. George also addresses the AI cost reality check hitting enterprise organizations, the gap between AI usage and AI impact, and why he believes education at the C-suite level — not technology deployment — is the single most important first step for companies trying to transform. </p>
49 total episodes available
Recent guests on The Aperiam Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Joe Z
Guest
Erica Chriss
Guest
Heather Macaulay
Guest
Jenna Griffith
Guest
Oz Etzioni
Guest
Max Snow
Guest
Frank Portman
Guest
Ari Paparo
Guest
Joe Zawadzki
Guest
Victoria Milo
Guest
Corey
Guest
Jay Friedman
Guest
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Frequently asked questions
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- What is The Aperiam Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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