An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.
The Apple Cart: S5, E6: How to Find Support and Grow Your Business with a Mastermind
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Mark Webb.
In this episode of the Apple Cart, I'm joined by Mark Webb to talk about how being part of a mastermind allows you to connect with peers for support and advice and ultimately grow your business.
Mark Webb, an experienced business coach since 2002, brings 25 years of expertise from high-performing teams at companies like IBM, BA, NotOnTheHighStreet and Costa to small business owners through AGame Masterminds.
He specialises in building resilient and sustainable businesses by facilitating peer support, group brainstorming, workshops, and co-working sessions.
Timestamps
01:54 - 05:14: What Mark has learned from his experiences
07:24 - 14:26 How Mark got to where he is today
14:29 - 17:39: Why a mastermind is so powerful
17:45 - 26:05: How to prevent your mastermind from stagnating
26:31 - 30:20: The benefits of having frameworks in your business
31:35 - 35:54: Common blocks to growth
37:43 - 39:54: How to be more creative
Useful Links
Visit Mark’s website (https://www.agamemasterminds.com/)
Connect with Mark on LinkedIn (https://www.linkedin.com/in/markwebbagame/)
Listen to Mark's podcast: Halftime Huddle (https://www.agamemasterminds.com/podcast/)
Like Mark's Facebook page (https://www.facebook.com/agamemasterminds)
Follow Mark's Instagram profile (https://www.instagram.com/agamemasterminds/)
Subscribe to Mark's YouTube channel: Halftime Huddle (https://www.youtube.com/@agamemasterminds)
Speaker and author: Chris Ducker (https://chrisducker.com/)
Book: Napoleon Hill: Think and Grow Rich (https://www.amazon.co.uk/Think-Grow-Rich-Napoleon-Hill/dp/0091900212/)
Business coach: Susanna Reay (https://susannareay.com/)
30 Apr 2026
The Apple Cart: S5, E5: The Unexpected Positive Impact of Storytelling on Business and Life
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Pollie Rafferty.
Pollie is known globally as the Speakers Storyteller, she is a neurodiverse entrepreneur, best-selling author, storyteller, international speaker, and founder of Change the Script.
Pollie discovered performance storytelling in 2004. Whilst she was overcoming crippling anxiety, she performed regularly and ran her own storytelling circle. As a lifelong learner Pollie noticed a difference with speakers that really inspired, informed and interested her, these were the storytellers!
Since then Pollie has spent years researching storytelling and Narratology. Pollie is a trained youth worker, has a diploma in narrative therapy and a psychology Cert HE
Pollie has used her unique perspective to create Change the script and the STAR storytelling system, teaching female speakers and women in business how to harness the power of storytelling.
Pollie explains narrative therapy, how we can reframe the stories we tell ourselves so we can feel more positive and make changes, and how societies have used stories as lessons for thousands of years.
She also describes the process of working with her, how to find your stories and how they fit in with your overall marketing. Plus she talks about being part of a collaborative book.
Timestamps
02:02 - 08:20: Pollie’s past experiences
08:42 - 14:07: The power of stories
14:36 - 15:37: The process of working with Pollie
15:44 - 16:01: How stories fit in with your marketing
16:05 - 25:36: What is narrative therapy?
26:18 - 29:46: Tips for finding your stories
29:53 - 33:32: About Pollie’s books
33:39 - 33:52- How to be more creative
Useful Links
Visit Pollie’s website (https://thespeakersstoryteller.com/)
Connect with Pollie on LinkedIn (https://www.linkedin.com/in/pollie-rafferty-thespeakersstoryteller/)
Follow Pollie on Instagram (https://www.instagram.com/thespeakersstoryteller/)
Like Pollie’s Facebook page (https://www.facebook.com/thespeakersstoryteller/)
Podcasting community: The PodRoom (https://www.makeyourmarkpodcast.com/join/)
National Youth Association (https://nya.org.uk/)
23 Apr 2026
The Apple Cart: S5, E4: How to Raise Your Online Visibility With LinkedIn to Succeed
and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Brogan.
Louise is the CEO of Louise Brogan Ltd, helping entrepreneurs and small business owners leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value.
As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online.
Timestamps
02:15 - 05:54: Louise’s background and how she became self-employed
06:57 – 09:00: How to build the network you want on LinkedIn
09:35 - 11:08: The benefits of posting regularly on LinkedIn
11:29- 13:25: Why your ideal customer is probably on LinkedIn
14:13 - 17:59: Why a strong network is made up of past colleagues and current connections
18:18 – 21:37: Louise’s experience of writing her book
22:49 – 26:18: The COPE methodology for content creation
27:01 - 33:11: Why video podcasts don’t always work
40:09 -42:15: How to be more creative
Useful Links
Visit Louise’s website (https://louisebrogan.com/)
Connect with Louise on LinkedIn (https://www.linkedin.com/in/louisebrogan/)
Subscribe to Louise’s YouTube channel (https://www.youtube.com/channel/UC6EDuPVWHu8OM0z0x777bMw)
Buy Louise’s book (https://www.amazon.co.uk/dp/1036901971)
Find out more about Louise’s conference (https://louisebrogan.com/raise-live/)
Visual Communications Specialist: Gina Smith (https://www.createvisualaids.co.uk/)
Author and Publisher: Alison Jones (https://practicalinspiration.com/)
Podcast and video editing software: Descript (https://descript.com)
Podcast and video editing software: Riverside (https://riverside.com/)
AI tool: Claude (https://claude.ai/login)
Graphic designer: Jill Pryor (https://jillpryordesign.co.uk/)
Author and marketing expert: Amy Porterfield (https://www.amyporterfield.com/)
Video growth expert: Justin Brown: https://primalvideo.com/ (https://primalvideo.com/)
Business coach: Jerry Potter (https://mrjerrypotter.com/)
Author and marketing expert: Mike Stelzner (https://www.socialmediaexaminer.com/author/mike-stelzner/)
Who has been a guest on The Apple Cart
Names identified in recent episode analyses. Showing up to five guests.
Mark Franklin
Christine Gritmon
Tracy Weeks
Louise Miller
Fiona Brennan
Podcast Authority Score: 19 / 100
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Quality
38
Social presence
0
YouTube
0
Engagement
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