At the end of the day, business—like skiing, climbing, or any real challenge—is about pushing yourself, learning from the experience, and celebrating the journey. On this show, we go behind the scenes with the founders, marketers, and operators building some of the most exciting brands in the outdoor industry.
Hosted by Rebecca Babicz, founder of Fall Line Digital, who has spent the past eight years helping emerging e-commerce brands grow profitably, we dive deep into what it really takes to build something from the ground up.
Embracing AI in Business and Wild Survival Stories with Serial Entrepreneur Josh Sprague
In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Josh Sprague, founder of outdoor hydration and gear brand Orange Mud, to explore how artificial intelligence is reshaping the daily operations of running a modern business.
From automating complex Amazon PPC campaigns to auditing Meta and Google Ads, Josh shares his hands-on experience using AI tools like Claude, Grok, and Gemini as high-level business co-workers. Rebecca Babicz and Josh discuss why clearly defining the problem is the true secret to getting great AI outputs, why human taste and distribution remain irreplaceable, and how entrepreneurs can leverage AI to work smarter instead of harder.
Beyond the technology, the conversation shifts to the importance of balancing the intense grind of entrepreneurship and parenting with the vital need to step back and simply "play." Josh also recounts an incredible, near-death survival story involving a runaway boat, a harrowing overnight trek across the Texas wilderness, and a massive search-and-rescue mission.
Whether you're looking to integrate AI into your marketing workflows or just love an epic story of resilience and adventure, this episode of the Après Business Podcast is packed with actionable takeaways.
12 May 2026
Serial Entrepreneur Josh Sprague on EOS, SOPs, and Entrepreneurial Freedom
In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Josh Sprague, founder of Orange Mud, Seven Clay, and Anvil Maker, to explore how he built multiple businesses that can operate without him being stuck in the day-to-day chaos. From scaling Orange Mud into a respected endurance sports brand to implementing EOS systems, SOPs, delegation frameworks, and AI-driven operations, Josh Sprague shares the real operational strategies that helped him transition from founder bottleneck to business owner freedom.
Josh Sprague breaks down how Orange Mud was built from “innovation out of frustration,” the lessons he learned scaling direct-to-consumer brands, and the operational systems that now allow him to manage multiple companies simultaneously. Rebecca Babicz and Josh also dive deep into entrepreneurship, leadership, AI automation, fraud prevention, marketing analytics, organizational clarity, and the realities of running modern businesses in today’s rapidly changing environment.
If you’re an entrepreneur, founder, operator, or business owner trying to scale without burning out, this episode of the Après Business Podcast delivers an honest behind-the-scenes look at what it actually takes to build systems that create freedom.
31 Mar 2026
How Title Nine Built an Impact Engine with Lisa Gilliland
In this episode of the Après Business Podcast, Rebecca Babicz sits down with Lisa from Title Nine to unpack how a mission-driven brand can build a powerful ecosystem around women in business, sports, and community.Lisa shares how Title Nine has evolved beyond a traditional retail company into a community engine—supporting women through Pitch Fest, nonprofit grants, partnerships, and hands-on mentorship. From nonprofit grant models to founder support systems and the philosophy of saying “no” to stay aligned, this episode reveals what it really takes to build a brand rooted in purpose—not just profit.
Subscribe to the Après Business Podcast for more conversations with founders, operators, and brand leaders building the future of outdoor and performance brands.#Oiselle #WomensRunning #RunningApparel #DirectToConsumer #RebeccaBabicz #RobinVieiraBrower #ApresBusinessPodcast #WomenOwnedBusiness
Who has been a guest on The Apres Business Podcast
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Deanne Buck
Tara Clark
Anna Tedstrom
Emma
Emma Rosse
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