Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
Today, I’m honored to be joined by our two incredible Advocacy Committee Chairs: Gary Sanchez from Visit Dallas, who is completing his second and final year as co-chair, and Julie Gilbert from Destination Door County, who’s wrapping up her first year in this leadership role. In 2024, the Advocacy Committee tackled a range of pressing topics — from crisis preparedness and sustainability to community engagement and the evolving policy landscape. Today, we’ll take a deep dive into these discussions, reflect on the insights gained, and look ahead to what’s on the horizon for our sector. Welcome Gary and Julie.
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
1 Dec 2024
31: Advocacy Summit Sherpa
Josiah Brown, the New York Sherpa, shares insights on connecting with communities, educating stakeholders, and building trust in a rapidly evolving tourism landscape.
20 Oct 2024
30: The Accessibility Playbook
Today, we have a continued announcement to introduce the new Accessibility Playbook, a comprehensive and actionable framework designed to enhance accessibility across the tourism landscape.
This playbook isn't just a guide; it's a powerful tool packed with hundreds of resources, tips, and real-world use cases that can help you align your destination with the needs of all visitors. Whether you're managing a small team or a large-scale operation, the playbook's customizable components allow you to insert your own branding and craft a personalized approach to accessibility.
The curated checklists keep project management in check, helping your team track progress and ensure that every aspect of accessibility is covered.
To dive deeper into what this means for our sector, we have three special guests joining us today. First, we welcome Ava Wells, the social inclusion manager of Destinations International, who has been at the forefront of this initiative. Joining her is Courtney Cacatian, Executive Director of Charlottesville, Albemarle County, VA along with her Director of Visitor & Community Engagement, Cassie Ivey, who will share their insights on how this playbook can be applied in the real world.
https://destinationsinternational.org/accessibility-playbook (https://destinationsinternational.org/accessibility-playbook)
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