The Art of Branding
Hosted by Beatrice Gutknecht · Beatrice Gutknecht
5.0from 13 ratings
- 67
- Episodes
- 14
- Transcribed
- 13
- Ratings
- Bi-weekly
- Cadence
- 2023
- First episode
- 97K
- YouTube views
About The Art of Branding
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
- Publisher
- Beatrice Gutknecht
- Category
- business
- Language
- en
- Explicit
- Yes
- First episode
- 29 May 2023
- Latest episode
- 29 Sept 2026
Latest episodes
14 of 67 episodes have a transcript.
29 Sept 2026TRANSCRIPT
Burn It All
15 Sept 2026TRANSCRIPT
Your Customers Grew Up. Did Your Brand? | Michael König & Owi (Mateusz Owsiany)
1 Sept 2026TRANSCRIPT
Wrecked on a Handshake | Sherrie L Prince & Ivan Vickers
Inside a recent episode
Burn It All
Published 29 Sept 2026 · Transcript excerpt
[…] Or is it like they actually get it and this is something that's clear, that's working? So it's like iterations and adaptions based on that. So does that mean your calls and your discovery sessions and your pre-working together interviews are clicking? Is there more understanding or aha moments at this point than there was in the past? Definitely. It's like a lot more than what it was. And I think because it's also evolved, I mean, when Badass Street by B first started, It was mixed in with marketing. And then it went to marketing a brand. It's a huge, huge area. You definitely want to be working with a proper agency with people in different areas from PR to social media to the design, positioning, et cetera. […]
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See plansWho has been a guest on The Art of Branding
Names identified in recent episode analyses. Showing up to five guests.
- Elijah Drown
- Michael König
- Mateusz Owsiany
- Scherrie L Prince
- Ivan Vickers
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 97,421
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 4 ratings
- Spotify
- 5.0 / 5
- 9 ratings
Podcast Authority Score: 61 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 49
- Social presence
- 91
- YouTube
- 76
- Engagement
- 60
Contact The Art of Branding
- Guest appearances
- Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about The Art of Branding
Who hosts The Art of Branding?
Beatrice Gutknecht host the show. Published by Beatrice Gutknecht.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does The Art of Branding take guests?
The show does not typically feature guests, based on episode analyses.
Where can I read transcripts?
14 of 67 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of The Art of Branding?
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