The Artist's Guide to Business

About The Artist's Guide to Business

The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses. Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist. From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.

Publisher

Kay Potter

Category

arts · business · business

Language

en

Explicit

No

First episode

29 Oct 2023

Latest episode

8 Aug 2025

Latest episodes

69 episodes in the feed.

1. 

   8 Aug 2025

   Taking a pause and deciding what's next

   Send us a text Let me tell you about a great tool for pausing your social media habits. And in there, I'll also tell you about the current state of this podcast, and the plans for it's future. You guys rock, I appreciate every single one of you more than you can imagine, so please reach out anytime. hello@theartistsguidetobusiness.com Did you value this episode? Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a f...

2. 

   4 Jul 2025

   One Stream First: The Strategic Approach Most Creative Entrepreneurs Miss

   Kay reveals the power of focusing on one income stream to accelerate growth for creative entrepreneurs, defying the conventional wisdom of immediate diversification.

3. 

   27 Jun 2025

   When Are You Getting a Real Job? - 51 Years Later, This Pottery Business Has the Answer

   Merry Pickenpaugh and MerryCline Pickenpaugh share how Pickenpaugh Pottery has thrived for 51 years, offering insights into art market strategies and multi-generational business models in an interview with Kay.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

5,944

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

12 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 68 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

63

Social presence

91

YouTube

68

Engagement

71