The ASD Podcast

About The ASD Podcast

Our objective at the Association of Sporting Directors (https://associationofsportingdirectors.com/) is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director. Season 1 of the ASD Podcast covers key topics, the future development of the sporting director role and fascinating insights from practitioners working at the heart of the professional game. It focuses on effective decision making and is brought to you by Paul Musa, host of the What The Footie Podcast (https://linktr.ee/whatthefootie), who spoke to five ASD members. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

ASD

Category

business · sports · sports

Language

en

Explicit

No

First episode

6 Jan 2023

Latest episode

17 Apr 2026

Latest episodes

26 episodes in the feed.

1. 

   17 Apr 2026

   22. Jenny Ninck on Leadership & Personal Development

   Episode 22 of the ASD Podcast features Jenny Ninck, Senior Technical Leadership Manager at FIFA Global Football Development. Unlike many leaders in the game, Jenny did not come through a traditional football pathway. With a background in business, project management, sponsorship, and player-status work, she brings a distinctive perspective to leadership in football. Her work at FIFA focuses on developing technical leaders around the world, supporting the game to think more deeply about leadership, education, culture, and long-term impact. This episode is brought to you by Paul Musa, sports lawyer, host and producer of the What The Footie Podcast (https://linktr.ee/whatthefootie) and Founder of Athlete Investor Summit (https://athleteinvestorsummit.com/). In this episode, Paul and Jenny discuss leadership in global football, cultural intelligence, adapting without losing identity, accountability in fast-paced environments, leadership education in the game, and the importance of self-awareness and building the right support network. The Association of Sporting Directors' (https://associationofsportingdirectors.com/) mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director. Special thanks to our ASD Partners: Gemini Sports, Traits Insights, Eyeball Football, SkillCorner, Elevate Talent and MiMentor Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   31 Jan 2026

   21. The ASD MBA Roundtable

   Episode 21 of the ASD Podcast features Paul Musa and some of our ASD MBA graduates Dan Gorelov (former Head of Risk, Compliance & Operations at QPR), Sam Bensley (Head of Football Strategy at Al Qadsiah) and Nick Dye (Sporting Director at San Francisco City Football Club). This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast (https://linktr.ee/whatthefootie). In this episode we discuss and debate the themes from the ASD MBA around network effects, squad planning principles, the challenges of being a technical leader in a high performance environment and so much more. Our objective at the Association of Sporting Directors (https://associationofsportingdirectors.com/) is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director. This episode delves into the evolution of the role, the future development of the role, the benefits the ASD provides to our members and fascinating insights from the ASD Board's work in the game and work with practitioners working at the very heart of the professional game. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   30 Nov 2025

   20. Jayne Ludlow on Continuous Learning & Development

   Episode 20 of the ASD Podcast features Jayne Ludlow, a Technical Director and FIFA Global Football Development Division Technical Leadership Expert. Jane has amassed immense experience in the game having spent 13 years playing for Arsenal, being a club and national team level UEFA Pro Licence Coach, a UEFA Technical Observer and Technical Director at Man City Women. This episode is brought to you by Paul Musa, sports lawyer, host and producer of the What The Footie Podcast (https://linktr.ee/whatthefootie) and Founder of Athlete Investor Summit (https://athleteinvestorsummit.com/). In this episode, Paul & Jayne discuss stakeholder management, the art of continuous learning and development, creating pathways, the key pillars required to build a successful women's football structure, implementing strategy (short vs long-term) and so much more. The Association of Sporting Directors' (https://associationofsportingdirectors.com/) mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director. Special thanks to our ASD Partners: Gemini Sports, Traits Insights, SkillCorner, Hudl, Teamworks and MiMentor. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 17 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

7

Social presence

0

YouTube

0

Engagement

68