The At Last Podcast

About The At Last Podcast

The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears. Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you're transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive. You might find yourself asking questions like: "How do I transition to weddings?" "What's the best way to market my business?" "How can I avoid burnout and enjoy a balanced life?" "What pricing strategy ensures I'm paid what I'm worth?" "How do I confidently showcase my talent without feeling awkward about self-promotion?" If this sounds like you, then you've found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams. Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who've successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it's YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.

Publisher

Aloha Erica

Category

business · music

Language

en

Explicit

No

First episode

14 Jan 2025

Latest episode

31 Aug 2026

Latest episodes

30 episodes in the feed.

1. 

   31 Aug 2026

   Stop Relying on One Platform for Wedding Leads

   If Instagram disappeared tomorrow, would your bookings survive? What if The Knot changed how it displays vendors, or the planner who sends you ten weddings a year stopped referring? In today's episode of The At Last Podcast, I'm breaking down a shift happening in marketing right now that goes way beyond another algorithm update: couples aren't just searching Google and Instagram anymore, they're starting to ask AI tools directly for vendor recommendations, and that changes what your online presence actually needs to do. I walk through why relying on one lead source is a vulnerability (not a strategy), how AI-driven search is changing the question from "how do I rank on Google" to "does the internet understand what my business is known for," and the three concrete steps to audit your risk and build a real marketing ecosystem instead of chasing every platform at once. What You'll Learn in This Episode: ✔️ Why one channel working really well can quietly become your biggest business risk ✔️ How couples are starting to use AI tools instead of Google to find wedding vendors ✔️ The real question AI-driven discovery raises: does the internet consistently say who you are and what you're known for? ✔️ Why diversification doesn't mean "be everywhere" — it means not collapsing if one channel stops working ✔️ The three-step audit: trace your last 12 months of bookings, search yourself like a couple would, and pick one channel to strengthen ✔️ Why consistency across multiple sources (reviews, planners, venues, your website) builds the trust that gets you recommended Action Step: This week, pull up your last twelve months of actual bookings and write down where each one truly originated, not followers or website traffic, the real source of the paying client. If 70% or more come from one place, that's not a reason to panic, it's information about where your vulnerability is. Then pick just one additional channel to intentionally strengthen this year. Not sure which one makes sense for your business? Reach out, I'd love to help you figure it out. Resources Mentioned: Book a Free Gap Assessment: https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application Showit Partner Promo: Get your first month free: https://showit.com/r/cpqxxs75 About the Gap Assessment A Gap Assessment is a quick strategy session where we look at where your business is right now, where you want to go, and what's missing in between. You leave with clarity on your biggest bottleneck, your next best steps, and which marketing actions will actually move the needle. It's for wedding business owners who feel like they're doing a lot, but their results are not matching their effort, or they want a clear plan to hit their next revenue level. Resources for Wedding Vendors: 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA Wedding Pro CEO Program: Learn how to run your business like true CEOs, focusing on profit, team building, strategic systems, and sustainable growth to move beyond the hustle and achieve a better work-life balance. https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application 🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/ 💌 Let's connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast. Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let's grow together and create the wedding business of your dreams!

2. 

   31 Jul 2026

   ChatGPT Is Lying to You About Your Keywords (Here's What to Do Instead)

   Have you ever asked ChatGPT to help you figure out your website keywords, gotten back a gorgeous list, and then wondered why the inquiries still weren't coming? In today's episode of The At Last Podcast, I'm breaking down exactly why AI-generated keywords fail wedding musicians, and the simple three-step process to fix it so you actually get found on Google by couples who are searching for you right now. I walk through a real live test I ran, what AI admitted when I asked it point blank if it had access to real search data, and the exact prompts you can use to get AI working for you instead of against you. This one's short, it's actionable, and you can implement it in the next twenty minutes. What You'll Learn in This Episode: ✔️ Why a keyword is not the same as how you describe your music ✔️ The real reason AI-suggested keywords sound great but almost never work ✔️ How to reframe AI as your brainstorming assistant, not your strategist ✔️ The three-part method: brainstorm, validate, assign ✔️ How to use the variation ladder when your market feels too competitive ✔️ Why one keyword per page beats keyword-stuffing every time Action Step: Take twenty minutes this week to run your actual service plus your actual city through a free keyword tool like Ubersuggest. Find one phrase with real search volume that's genuinely what you do, then update your homepage title, headline, and first hundred words to match it. Need help finding your phrase? Reach out, I'd love to support you. Resources Mentioned: Book a Free Gap Assessment: https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application Showit Partner Promo: Get your first month free: https://showit.com/r/cpqxxs75 About the Gap Assessment A Gap Assessment is a quick strategy session where we look at where your business is right now, where you want to go, and what's missing in between. You leave with clarity on your biggest bottleneck, your next best steps, and which marketing actions will actually move the needle. It's for wedding business owners who feel like they're doing a lot, but their results are not matching their effort, or they want a clear plan to hit their next revenue level. Resources for Wedding Vendors: 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA Wedding Pro CEO Program: Learn how to run your business like true CEOs, focusing on profit, team building, strategic systems, and sustainable growth to move beyond the hustle and achieve a better work-life balance. https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application 🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/ 💌 Let's connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast. Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let's grow together and create the wedding business of your dreams!

3. 

   8 May 2026

   SEO for Wedding Vendors with Sara Dunn of Sara Does SEO

   If you've ever wondered: How do wedding vendors actually rank on Google? Is SEO still worth it with Instagram, Pinterest, and AI changing search? Why are some wedding professionals consistently getting organic inquiries while others feel invisible online? What should wedding musicians, planners, photographers, and venues actually be focusing on for SEO? This episode is for you. In this episode of The At Last Podcast, I sit down with wedding SEO expert Sara Dunn to break down what SEO really is, why it matters so much for wedding professionals, and how to make your business more discoverable online without feeling overwhelmed by the technical side of marketing. Sara shares her journey into SEO, how she became one of the go-to educators in the wedding industry for search engine optimization, and practical strategies wedding vendors can start implementing right away to improve visibility, attract aligned couples, and create long-term marketing momentum. We also dive into how AI tools like ChatGPT and Google AI results are changing search behavior, and what wedding pros should be doing now to stay relevant as search evolves. In This Episode, We Cover: What SEO actually is and why it matters for wedding vendors Where SEO fits within a well-rounded wedding marketing strategy Why SEO can become one of the highest ROI marketing channels over time How long SEO realistically takes to start working Common SEO mistakes wedding vendors make that hurt visibility Why relying only on Instagram or wedding directories can be risky How AI and ChatGPT are changing online search What wedding musicians should focus on specifically for SEO The role blogs, websites, YouTube videos, and content play in search visibility How to create SEO content that attracts the right couples What wedding vendors should prioritize first if they feel overwhelmed SEO Specifically for Wedding Musicians One of my favorite parts of this conversation was hearing Sara talk about SEO for wedding musicians specifically, because musicians are often left out of larger SEO conversations in the wedding industry. We talk about: How musicians can optimize performance videos for search Why location-based keywords matter The importance of educational and experience-driven content How couples actually search for ceremony musicians, live wedding music, violinists, guitarists, and entertainment online Why showing up in Google search can lead to more qualified inquiries If you're a wedding musician trying to grow your visibility outside of social media alone, this section is incredibly valuable. AI & The Future of SEO We also dive into how AI search tools are impacting wedding marketing. As couples increasingly use tools like ChatGPT and Google AI results to research vendors and wedding planning advice, wedding professionals need to think differently about how their content is written and structured online. Sara shares what vendors should focus on now to stay discoverable as search continues evolving, and why clarity, authority, and useful content matter more than ever. Key Takeaway SEO is not just about ranking higher on Google. It's about helping the right people find you at the exact moment they're looking for what you offer. And unlike social media posts that disappear quickly, SEO has the ability to compound over time, continuing to bring in traffic, inquiries, and visibility long after you create the content. Connect with Sara Dunn You can learn more about Sara, her SEO coaching, courses, SEO Fix membership, podcast, and services at: SaraDoesSEO.com You can also follow along here: Instagram @saradoesseo - https://www.instagram.com/saradoesseo/ The Wedding SEO Podcast - https://podcasts.apple.com/us/podcast/sara-does-seo-podcast-wedding-seo-podcast-for-wedding/id1863491943 🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/ Resources for Wedding Vendors: 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA Wedding Pro CEO Program: Learn how to run your business like true CEOs, focusing on profit, team building, strategic systems, and sustainable growth to move beyond the hustle and achieve a better work-life balance. https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application 💌 Let's connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast. Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let's grow together and create the wedding business of your dreams!

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

13,103

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 45 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

61

Social presence

0

YouTube

72

Engagement

0

Contact The At Last Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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