Don’t fit the format. Fix it.
The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.
This is The Attention Shift powered by Dizplai.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Vardy's Bundesliga deal proves creators are the future of live sport
Join Ed and Andy as they unpack the biggest shifts in sports media. They cover DAZN's acquisition of EverPass Media and the launch of DAZN for Business, Red Bull's Max vs 100 event at Silverstone on 16 September, the Lloyds Tour of Britain Women 5x-ing its YouTube audience, the BBC's first live boxing watchalong for Itauma vs Hrgović, and Bundesliga awarding Jamie Vardy's YouTube channel seven live Friday-night matches for the 2026-27 season.
To listen to every episode of The Attention Shift, head to dizplai.com (https://dizplai.com/podcasts/). Got a question for us, or want to join us as a guest? Email hello@attentionshift.media (mailto:hello@attentionshift.media).
CHAPTERS
00:00 Intro
00:32 DAZN acquires EverPass and launches DAZN for Business
07:29 Red Bull's Max vs 100 at Silverstone on Disney+
13:29 The Lloyds Tour of Britain Women 5x's its YouTube audience
19:44 The BBC's live boxing watchalong for Itauma vs Hrgović
26:23 Bundesliga hands Jamie Vardy seven live matches on YouTube
33:53 Wrap
SHOWNOTES
The Sports Pundit Newsletter (https://sportspundit.substack.com/)
Sports Pundit Social Club (https://luma.com/spsc)
Andy Marston LinkedIn (https://www.linkedin.com/in/andrew-marston/)
Ed Abis LinkedIn (https://www.linkedin.com/in/edabis/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
26 Aug 2026
How to prove content success after YouTube's new update | 5 Sports & Media Stories
Ed and Andy are back from the summer break to unpack the latest news in sports and media. They cover Gary Neville's Overlap and the new Stick to United show with Wayne Rooney and Mark Goldbridge, YouTube's major update to view counting, the NBA and WNBA's multi-year TikTok partnership, World 1's launch of 30-second Micro-Sports backed by ten Olympic medalists, and Kick founders launching Club, a Patreon rival built inside their own creator platform.
To listen to every episode of The Attention Shift, head to dizplai.com. (https://dizplai.com/podcasts/) Got a question for us, or want to join us as a guest? Email hello@attentionshift.media (mailto:hello@attentionshift.media).
CHAPTERS
00:00 Intro and welcome back from summer break
00:44 Disney+ signs the Overlap and launches Stick to United
07:47 YouTube changes what counts as a view
14:52 The NBA and WNBA make TikTok their monetisation layer
20:57 World 1 launches sports designed to finish in 30 seconds
30:10 Kick's founders build their own Patreon rival
35:40 Wrap
SHOW NOTES
The Sports Pundit Newsletter (https://sportspundit.substack.com/)
Sports Pundit Social Club (https://luma.com/spsc)
Andy Marston LinkedIn (https://www.linkedin.com/in/andrew-marston/)
Ed Abis LinkedIn (https://www.linkedin.com/in/edabis/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
21 Aug 2026
How UK padel made amateur sports shareable
Neil Percival is the COO and co-founder of UK Padel. His organisation runs the largest padel competition ecosystem in the country, plus a growing network of clubs. In June 2026 the LTA announced a strategic partnership around the Padel County Cup.
Neil joins Ed on The Attention Shift to break down how UK Padel became the country's largest padel tournament operator, why community engagement beats participation as a growth strategy, why 10,000 people watched a county championships live stream, and why the gap between grassroots and the professional game might be the sport's biggest challenge.
To listen to every episode of The Attention Shift, head to dizplai.com (https://dizplai.com/podcasts/). Got a question for us, or want to join us as a guest? Email hello@attentionshift.media (mailto:hello@attentionshift.media).
CHAPTERS
00:00 Intro and UK Padel's dual model (clubs plus competitions)
04:44 The LTA partnership around the Padel County Cup
07:20 1 million played, 9 million want to
11:32 Building community through content, not vanity metrics
13:43 PUSH IT and the on-court experience
19:30 The grassroots-to-pro gap and the paywall problem
24:40 Nothing But Padel and what comes next
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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