Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!
Branding in the age of LLM search: Engagement in an unbranded space
Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.
3 Nov 2025
Tech Punks and Tardigrades: The Human Side of B2B Tech Branding
In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum (https://www.linkedin.com/in/candacelee/) from Temporal Technologies (https://www.linkedin.com/company/temporal-technologies/) to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure (https://www.linkedin.com/company/design-by-structure) podcast.
26 Mar 2025
Brand Forward: Scaling, Strategy & Success
In this episode, Jesse (https://www.linkedin.com/in/jesse-swash-6641582/) sits down with Simon Littlewood (https://www.linkedin.com/in/simon-littlewood-a43a97/) from Estu Global (https://www.linkedin.com/company/estu-global/) to explore the journey of scaling a business, evolving a brand, and making strategic decisions for long-term impact. Simon shares insights into how his organisation has navigated growth, from engaging diverse communities and crossing cultural borders to securing large contracts and fostering meaningful partnerships.
The conversation delves into the challenges of rebranding and positioning, discussing how a brand must stretch and adapt as it grows while maintaining its core identity. Simon also reflects on the importance of strategic planning, balancing structured and informal decision-making processes, and ensuring alignment between business values and the partners they choose to work with.
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Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 41 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
54
Social presence
0
YouTube
0
Engagement
68
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