The B-Word

About The B-Word

All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In "The B-Word", host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?

Publisher

James Healy

Category

business · science

Language

en

Explicit

No

First episode

25 Nov 2021

Latest episode

1 Jul 2025

Latest episodes

23 episodes in the feed.

1. 

   1 Jul 2025

   Faster Horses

   Stuart Mills from the University of Leeds discusses with host James about the potential for AI to exacerbate organizational inefficiencies, highlighting the importance of addressing the right problems.

2. 

   13 Jun 2025

   Look Closer

   Prakash Sharma joins James to explore how context shapes human behavior, using examples from men's underwear and dating apps to highlight its importance in problem-solving and prediction in this interview.

3. 

   17 Apr 2025

   Fish Out Of Water

   What can Lawrence of Arabia teach us about organisations? Why do organisations persist with so many accepted practices that don't seem to work? What does a more evidence-based approach to organisational change look like? James is joined by Beirem Ben Barrah and Philip Jordanov to talk about practical ways organisations can apply the science of human behaviour. Buy Beirem and Philip's books: The Future of Change Management and The Dynamics of Business Behaviour. Theme Music: "The Great Wide Open" by Kulakovka, via Pixabay (https://pixabay.com/).

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 30 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

33

Social presence

0

YouTube

0

Engagement

68

Contact The B-Word

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.